Sipboy3000

Just off a webinar with Howie about his new program Mobile Marketing Leadership.

The early bird deal is $2k and I was hoping to get a thread started to get some questions answered about this program.

I am very much into iPhone Apps, but have not given much thought to mobile marketing in the offline niche servicing local businesses. The local business market is what Howie is bullish about for making money with mobile today.

I agree with some of what he said, however, there is a ton of money to be made in mobile with iPhone Apps. Trust me, I know firsthand.

If you have bought the program, thinking of buying this program, or know something about this subject...

I would love to hear your thoughts and/or comments.

Tommie

tash77

I got a course called Mobile Traffic Domination and it's the best IM course I bought in years and it cost 10 X less. There is also Mack Michaels mobile course as well.
I don't think I would pay 2K for something I could get for way less. I don't think much people know about the mobile traffic course but in my opinion it's way worth the money.
No diss to Howie, I like his stuff but 2k in these times? Sounds like a cash grab to me because the topic is so new.
Check clickbank, there are a couple courses on mobile marketing.

Sipboy3000

Thanks for the input.

By the way, I know first hand that Mack Michael's program is straight garbage. But that is a topic for another time.

I also believe this is a cash grab, but I was hoping to get some insights from people who end up buying the program or very interested in buying it to trade some insights.

I am not a newbie to Mobile Marketing by any stretch, it's just that I never get the opportunity to discuss this topic much and was hoping this thread would turn into something like a mastermind of sorts.

Plus, we could also help some other warriors wrap their brains around this because the gurus are trying to make mobile marketing into the new Bright Shiny Object - Guaranteed Moneymaking - Magic Bullet.

All comments and feedback will be greatly appreciated.

Tommie

tash77

I never got any of Macks stuff so I couldn't tell you about him. But yeah this mobile stuff is wide open and a lot of the stuff that has become outdated on regular pc internet is still fresh on mobile.

PeteNY

I'm a beta tester for Gauher Chaudhry's MobiBlueprint. That has training on selling mobile apps as well.

Gauher had a funny comment about Howie Schwartz declaring "Email is Dead" on his Mobile Marketing Leadership webinar. Gauher pointed out that most people on the webinar found out about Howie's webinar through email. LOL.

Stompernet people are coming out with a Mobile course as well...




I'm starting a Mobile Marketing Mastermind group within my Guru Junky site. See link in my signature if you want to join...

midasman09

These folks have a pretty good set up for Real Estate people. Both a website AND cell phone display for their Listings.

Potential property buyers can drive up to a house for sale....see the "Text to...." Sign" and get ALL the info including Photos ....right there....IN their car. No more need for "Flyer Boxes".

Should appeal to most RE Agents because this will help Agents get Listings, when they explain how they can get Property Info to prospects FAST....almost instantaneous.

Here's the link; http://www.mobileREListings.com

Midas Man

thomasmps

I agree i think guru's will be trying to just capitalize on the buzz of mobile marketing. I think certain verticals such real estate,cars and entertainment can be big money makers with sms marketing campaigns. has anyone sold this service to offline companies as of yet and if so how did the campaign turn out?

tash77

I've seen those signs before and sent a text and I got to take a virtual tour of this huge mansion, it was really cool.
The mobile traffic domination course talks something about that as well.

took a look at the Stomper video and it sounds like he's hating on Howie a little bit, kinda indirectly .

AFFILIATE ROB

That's interesting because Howie used to be one of the guys on staff at StomperNet.

Howie's stuff is good and he is aggressive. If you're looking for someone to teach you how to kick ass, take names, dominate your competition, and laugh at your competitors as you drive to the bank, I think Howie is your man.

I think Mobile Marketing Leadership has value, as does the StomperNet product. I can't invest in every product the week they roll it out. MML or the StomperNet version is something I'll have to cue up for sometime this summer, which means instead of being 9 months ahead of my competition I'll only be 6 months.

I think I can live with that.

rahails

I think mobile marketing is going to be the future.. Since it has already been a huge success in Asian countries, it will def. be a huge hit in U.S. What you need is to start gathering those mobile phone numbers in the same way you collect email addresses and send sms messages to people to visit the site and buy whatever you are selling..

The best way to do it... is to create a mobile phone campaign that will bring in the targetted traffic to your site..

I am starting a unique service real soon that focuses on mobile marketing in general..

freudianslip27

That's an excellent point Rahail,

Even if this isn't something you are ready to sink your teeth into now, it is very valuable for businesses to be taking down mobile phone numbers whenever possible. If you are already collecting data and don't feel adding a mobile question would be too intrusive, why not go for it?

Howie's program sure is expensive!

Matt

rahails

Thanks Matt, the face of advertising is changing. Technologies pave new ways to reach consumers. After all, people need all these products, so why not go for the bigger picture.

I am sure mobile numbers will replace email address in next 3 years and it will be a very different ball game then..

Thanks,

PeteNY

FYI: The webinar Ryan Deiss put on for "Local Business Money Machine" is being replayed Sunday March 7th at 7 Eastern Time...

Local Business Money Machine - Webinar Registration

Kieran Gill

Not to diss Howie - he's a fantastic marketer and great at what he does - but the mobile course he's selling really is not worth $2000. Don't get me wrong, you will make far more than $2000 using mobile in your business, so if you need the information NOW and want to get started right this second, you may as well go to Howie, but if you wait there will be much more information (and better) over the next couple of months, for a much lower price range. What Howie teaches is quite limited and is mostly aimed at local businesses.

For example, I myself have two projects in the mobile space that will be available in the not so distant future. I'm not just talking training, I'm talking something like an SMS gateway that actually enables regular guys to send texts & build lists for a decent price.

I'm not saying wait for my products on any means, not at all. I'm just saying give this a little longer and there will be plenty of other products to pick from, at much lower price points, with much more information.

If anyone has any specific questions on mobile marketing, feel free to ask.

AFFILIATE ROB

Matt, he just rolled out a payment plan - 3 easy payments of $897.00 each. He urges his readers to "Lock in the lowest price today before the price goes back up to $4000.00."

I'm not gonna go all Usain Bolt and race to buy the first product on Mobile Marketing that is introduced. I can afford to do some smart shopping.

BTW, I watched the StomperMobile.com video and yeah, they did give a subtle forearm shiver to Howie.

tash77

Exactly what I was saying, and the course I got, Mobile Traffic Domination talks about that as well and it is a fraction of the cost.
I'm not an affiliate yet and I can't put any links anyway so just google it yourself it's well worth the $197 I spent on it.
Stomper looks like it's going to cover the same stuff as well so it's really depending on their price.


I knew I wasn't just being paranoid, I think Stompers mad because they were not the first but who cares the first guy just gets copied by the rest anyway.

AFFILIATE ROB

If you thought the $2K price was high, well hold on to your hats cowboys 'cause Howie just sent me an email that said the price was gonna double this Friday!

Hi Robert,

ALERT: The price of Mobile Marketing Leadership

is DOUBLING this Friday!

BIG NEWS - Payment Plan ADDED for Mobile Marketing Leadership added here:

This should make your decision to join the Mobile Marketing REVOLUTION easy!

You already KNOW how big mobile is going to be and by know you KNOW that Mobile Marketing Leadership is the only way to PROFIT TODAY from this revolution.

crudenbay

When I see stuff like this from Howie I just push my wallet deeper into my pocket.

Remember he's a great marketer and if you are feeling that you are missing out, it's because his copywriting is really, really good.

Howie's mobile course won't be the last mobile marketing product to come out. He's actually creating lots of opportunities for other offerings at considerably lower prices.

Seems like a few of these guys are over-promoting these days. A month ago it was Ryan Deiss with his gmail product. Then a couple of weeks ago it was Ryan Deiss again with his Facebook product (the one about Google quaking in its boots)...

Now it's Howie...

Hold on to your wallet!

Mukul Verma

I thought Howie said he was retiring last year?

davidjames42973

Yes there is a lot of hype about this product, but what I do know is Howie delivers the goods. I've learned a lot of marketing techniques from Howie and this will definitely be a great course.

Personally, I'm going to wait this one out. The price will drop eventually and the methods in mobile marketing won't drastically change anytime soon. (let's hope)

Sipboy3000

That's just a marketing tactic to get you to take action.

I totally agree with you here. It sounds to me like what he is going to be teaching sounds very limited because I know firsthand that there is a ton of money still in the app market. Especially since Google is pushing hard with Android and the other players like Nokia(Symbian) and Blackberry also pushing hard.

Collecting mobile numbers is a big deal, especially in relation to specific location and being time sensitive(think seasonal).

Having a mobile list in mobile marketing is equivalent to having an email list in internet marketing. Anybody who plans to be successful will undoubtedly need it.

Tommie

Kieran Gill

The app market is the big one here... $100/day is an easy goal with a single app.

mick535

Everything you are getting from Howie now is going to cost you double and tripple what you would pay for the same information from someone else. Do you think he is knee deep in this market or do you think he is paying other people to do it for him?

Look for the products from the guys who are really doing this stuff. Howie knows he can make $200,000 from a single webinar easy because of his face value.

He puts out great stuff but look at hat he has been producing lately. Videos, Camps, and Webinars. Why? He doesn't have to work hard for the money.

Mike

bit twiddler

A Lesson Here?
T J

bit twiddler

My company, Coldwell Banker Prime Properties, has had the mobile markeing as a portion of their services for about 3 years now. Where it fails is in using its technology to generate traffic. We have a sytem, but they don't know how to make it viral, or to generate opt ins for future sms's. I've spoke to them about it, but most Brokers are not willing to go to the expense of actually capturing their local buyers with this technology correctly. They just don't seem to understand online and mobile marketing or just don't want the expense of it. They coninue to have the mindset that "if you build it they will come". People set in front of a house, text the number on the sign, and get that homes data. They can actually search all of the regions listings, but so few propective buyers actually know about this service. Most of the top 3 to 5 Brokers in US Markets will have the service, but fail to make it a focus of generating leads properly. Great Technology but no marketing to really take advantage of it. Most Brokers think that it's the Agents responsibity to do this marketing, unfortuantely that rarely happens. What the Agents really need to do is to offer incentives through mobile opt-ins. For example, I am launching a mobile campaign next month offering free Video Walkthroughs valued at $500, Free Virtual Tours valued at $550, Free Staging Consultations valued at $200, Free Welcome Stations (Food and Beverage) for all New Listings, and Free Child Care at my Office for All Buyers. I tested this last fall for the Sellers planning to enter the market this spring and was over whelmed with response. I don't list homes in the Winter. I only work with Buyers Nov thru February. I tell all of my Fall and Winter Sellers to go on the market in the Spring Market. I will be loading up 22 New Listings between March 21st and April 30th as a result of a 4 week campaign last November . Once refined, I plan on developing this for all markets and selling the system to Realtors. In the end, I want to leave Real Estate and become full time in Online and Mobile Marketing, I think this will likely be my first Product Launch.

As for Howies Cash Grab, well.... he is marketing. That's what he does. Sometimes we forget that when we come to this forum, everyone out there is not privy to this place and the people in it. Case in point: I learned of a marketer about 20 miles from me and because I am trying to learn everything I can about developing some niche markets of my own, I try to meet with others in my upstate Central New York area. It makes for great breakthroughs sometimes. This person was successfully marketing to 3 different niches for the past 4 years and never heard of the warriors forum. We met just a few weeks ago and only spoken once since, but even after informing him about this wonderful place, he hasn't taken the time to visit. We here should be taking a page from Howies book in some regards, wouldn't you like to have a Cash Grab of your own? As long as you provide very valuable content that can easily be turned into exponential profit for yourself, I say go for it. I can't speak to Howies products as I have never bought any, but it seems to me if he gets the sales. offers 100% refunds, and people keep coming back to buy, he must be doing something right. I am not suggesting he is the best, the most thoughtful, or the perfect role model. I am just saying that when I wathced his video that started this thred, I immediately started taking notes as to how I could build my own products like that, but better.

When people have an itch, we want to be there to help them scratch it.

T J

AFFILIATE ROB

I don't know Howie, but I think that he'd be the first to tell you that he is a capitalist and is in this to make money.

In fact, he has said this very thing in one of his videos. As long as he gives good content, sells good products, and doesn't rip anybody off, more power to him. At the end of the day, the market will decide who wins and who loses. If he puts out a crappy product that is way over-priced, he will lose. If not, he will win.

Sounds simple, but that's kinda how democratic market forces work.

Sipboy3000

Yep!

Mike, you make some very valid points.

Excellent point of view!

Especially the end. As marketers, our job is to get people to buy stuff.

I am just very picky about where I spend my money and I also can recognize marketing tactics quicker than the average person.

But you are absolutely correct in your analogy.

Thanks

Tommie

silho

What I don't like about all of these 'gurus' is that they are not experts in mobile at all. They do a little research, pull charts and graphs from free white papers, and voila!! They sell you over-priced, fluff filled courses for $250 - $2000.

If I want to learn how to dance I'll go ask a dancer - not the PR firm for the dance studio.

The bad thing is that I give this stuff away to all of my clients.

Clint Butler

So back to the original question, has anyone purchased it and what is your opinion of it?

silho

Clint Butler:

It seems like you're going to have a hard time finding anyone who is really willing to pay two grand for this (or any kind of) information. In my opinion, I don't think it's fair to charge anyone that kind of money for "Offline/Local Business Marketing" tactics and add mobile marketing to the mix of tactics and call it a mobile marketing course.

If you really want to learn about mobile marketing then you should consult a mobile marketer who has been working in the space for a long time. I think it would be more advantageous for us to collectively look for mobile products and determine which is the best. I'll be taking a look at Mobile Traffic Domination a little later on today to see what it's value really is.

If anyone has any other strong recommendation please share it with the group?

tash77

Well I bought it and really liked it (Mobile Traffic Domination) for the price but then again I knew nothing about mobile marketing so I'm not sure if an expert might think the same.

silho

Thanks Tash:

I read the MTD report, but like many other reports I found it to be a hashing of charts and graphs about the future and outlook of mobile marketing.

I'm looking for real valuable actionable information. Maybe the paid product is much better, but what they're offering for free dose not impress me. I hope you were able to take something away from this info product and put it to use.

tash77

I would say it was good. On a scale of 1-10 I give it a 7.5- to an 8 out of 10. It starts off kinda slow but gets really good in the later modules.
It has videos and a lot of step by step. There's tons of stuff I'm implementing right now so it was worth it for me.
A man like you with 11 years experience in mobile may not learn much.
As for the free reports that everyone gives out I honestly think it's because most people know absolutely nothing about mobile marketing because if it weren't for those charts and info etc... I would have no clue and wouldn't even have bothered. Only after it's been around for a while should we start to call it rehashed

silho

That's great!! I'm glad you found it valuable enough to make use of it. Most info products offer very little value (even to newbies).

The way I judge the value of an information product is if you can actually go and do what they teach you and see some favorable results.

I'm not really upset with the charts, graphs and reports since I read them as often as they are published. They really help give us a crystal ball about the industry. But my real beef is that these guys are calling themselves experts in mobile marketing just because they can copy and paste. They "sell" their reports as being able to show you how to start a mobile biz or how to make money with mobile, and the report is nothing more than charts and graphs.

I guess I'm looking for real value in all that these "gurus" offer, and its just not there.

Have you tried any other mobile info product?

tash77

I haven't tried any other mobile marketing product so I couldn't compare and this topic is pretty new.
Because I didn't know anything I found all of it good. And it is filled with things you can use now but like with anything else you have to apply it for it to work and most people don't apply jack.
It's not a magic bullet by any means but I surely got my moneys worth.
I would be the first one to complain because I haven't bought an ebook in over 2 years because of all the rehashed crap.
In the future we need to remember that these 3 courses are the originals, MTD, Howies, and Stompers. Everything else after will be a copycat unless they find some creative twist or something.
I do hear what your saying though about them calling them selves experts and all.

Charles Harper

Good conversation everyone!

I am not that familiar with Howie and at this time, I am not sure I am going to get anyone's infoproduct on this.

When Howie does this...is he basically talking about services to Small Business?

CT

dmorell

Has anyone signed up for Howie's Free text marketing? The site is fremobi.me? I signed up a week ago and nothing. Support isn't very good sionce I sent two mesages and no reply! Anyone had any luck with this?
Dev

cybernet

would you let me know when your SMS gateway ready. I'm interested in anything to do with mobile marketing. Please include your email address as i do not have enough posts to PM you.

silho

Have you received your manuscript yet? You have to confirm your email address in order to receive it. It's a double opt-in.

Look for emails from SOCIMO Team and/or AQUA360 Team. If you haven't received it yet PM me and I'll send it to you.

dmorell

yes i did thanks

silho

Cool, let me know if you have any questions, and look out for an email from me coming very very very shortly about the pre-launch of this service.

Sipboy3000

Hey Charles,

Yes, Howie is basically talking about selling mobile marketing services to Small Businesses.

Anybody that's been through the program willing to share some insights?

Anybody willing to share their success (or failure) story?

gaylebar1

$2000 is a lot of money, and too rich for my blood, but the beauty of Howie is that he will come out with something for cheaper for the rest of us...

His point is that Email marketing is dying... what once was a 50% OPEN rate (not click thru) is now a 15% open rate or less... depending on the relationship you have. The next wave is Mobile marketing... why??? because you have their complete focus... you are IT for that moment when hear their phone beep with a new text... sure you can wait for the price to drop, but then more people will be doing it and soon, like emails... mobile marketing will be saturated and we will be on to the next thing.

And, if you buy the Blackout Firesale... you will see that the combination of, email, text, facebook, twitter, etc... is the power punch you will need to be the "Expert" of your niche...

I think it is very important... I have to say after buying everyone's stuff... Howie has always been 6 months ahead of the crowd... believe me, I have bought EVERYONE's stuff... I think I am feeding that open rate LOL!

Chris Faraday

Did You really just write all that?

Try fewer words - or chunk it down