Russell Brunson's Local Marketing Myth

26 replies
Hi there,

I was wondering what everyones thoughts are on Russell's new product?

I was going to jump on the Local Marketing bandwagon with 'Main Street Marketing' but it was way out of budget for me.

I haven't purchased any of his products before but from my research I can see he is quite an established IM.

It's signigicantly cheaper that MMM, at $497 and I really like the idea of 52 weeks worth of membership content already included and his sale team following up with backend offers.

My only reservations is that Russell was quite vague with the continuity content.

Any thoughts?

Josh
#brunson #local #marketing #myth #russell
  • Profile picture of the author StevenL
    Beware of this product! For $497, You get the privilege of sending traffic from various business owners who want to learn about SEO to Russells' massive sales force. The customer gets a "generic" weekly report on SEO which they pay $27 a month for that goes to you. However,how long do think the business owner is going to keep paying $27 monthly for a generic SEO report? Long enough for Russells' sales team to upsell the customer to his website development, coaching and traffic services which are worth thousands of dollars. He mentions once you'll get a commission on the big sales, but never says how much !! You also can get your own website sub-domain which Russell will kindly supply for a small fee,but never mentions the cost. Let's see, YOU pay Russell $497, an unknown recurring sub-domain fee and send traffic to his sales team for big dollar upsells. In return, you get maybe $27 if the customer sticks around for a month and doesn't ask for a refund and you get an unknown upsell commission which is never stated how much and not mentioned in the T.O.S..Guess you got to pay $497 to find out how much that commission is !!!
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    • Profile picture of the author rashamba
      Steven had a pretty scathing critique for his first ever post on WF. However, I agree with much of what he wrote. When I heard he was charging you for the privilege of sending him customers I almost fell over. I really like Russell as a marketer and he seems like a good guy. Yet this deal seems really lopsided. I would never recommend it or join. Also, not a word about how much you get if a client buys one of the larger packages. The concept of getting your foot in the door and upselling is fine. The deal where you do all the leg work and get the bottom, while they get the top doesn't make sense. It could be explained better with some numbers I think.
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    • Profile picture of the author cadoutsource
      Originally Posted by StevenL View Post

      Beware of this product! For $497, You get the privilege of sending traffic from various business owners who want to learn about SEO to Russells' massive sales force. The customer gets a "generic" weekly report on SEO which they pay $27 a month for that goes to you. However,how long do think the business owner is going to keep paying $27 monthly for a generic SEO report? Long enough for Russells' sales team to upsell the customer to his website development, coaching and traffic services which are worth thousands of dollars. He mentions once you'll get a commission on the big sales, but never says how much !! You also can get your own website sub-domain which Russell will kindly supply for a small fee,but never mentions the cost. Let's see, YOU pay Russell $497, an unknown recurring sub-domain fee and send traffic to his sales team for big dollar upsells. In return, you get maybe $27 if the customer sticks around for a month and doesn't ask for a refund and you get an unknown upsell commission which is never stated how much and not mentioned in the T.O.S..Guess you got to pay $497 to find out how much that commission is !!!
      I don't agree for $497 you get the right to set up your own membership site using the content provided PLR or you have the option of letting Russell host the sight for you and you just drive the traffic to it.
      I have met Russell before and I have to say the guy is an IM genius . Some of the insights I learned from a mastermind meeting I had with him would blow you away. He really did not have to share half of the info he gave me in a 15 minute one on one and in a mastermind meeting with him and other top IM'ers that were present. Like other Gurus there is always something to learn and Russell never disappoints.
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  • Profile picture of the author Ty Neal
    Anything What Russell put out always sweet, I talk to his customer support and she told us how things work. They willing to pay big money just for driving traffic to the site sound like a win win for me.

    If your looking to go for local business owner, I would say this the course you want to give a shot.
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    • Profile picture of the author GingerColeen
      Ty is right. Russell's stuff is top notch. I have to agree that there were a lot of details left out of this offer though and I was also left with many questions.

      And, the other thing that made me think twice were the 3 checks he had in the video. They were all drawn on Washington Mutual Bank which went belly up over a year ago. So how old were those checks?

      But, if you are considering this program, call the office and talk to them. The number is at the bottom of the screen. That's more than you get with a lot of online companies.
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  • Profile picture of the author Info-seeker
    Just had time to go throught the material....

    Russell'a made it dead easy to re-niche the marketing video to any niche you want.

    I was a bit disappointed that you can't change the $27 recurring fee unless you chose the 'do it yourself' option.

    Also I'm not sure how the UK market will take to an 'American video' so to speak.

    Hmmm.. we'll see...
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    • Profile picture of the author bsnrjones
      So is there any traffic generation traffic training in the course? It will take some serious traffic to generate enough sales to recoup your intial investment.
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  • Profile picture of the author TimCastleman
    THIS IS NOT A BASH OF RUSSELL BRUNSON - THIS IS MY THOUGHTS ON THE LOCAL MARKETING MYTH PRODUCT

    Lets see here. You pay $495 for the Local Marketing Myth. Then they want (forces really) you to sell the membership at $27 a month (no more unless you go at it on your own).

    18 memberships to break even. Actually it is not 18 because you only get $20 per sale so that means you need 25 clients. Seems easy enough.

    But how are you going to get those members? They want you to go after Doctors, Lawyers, Etc.

    Think those people take cold calls or emails? Think they don't have gatekeepers in place? Think you are the only person marketing to them?

    So add in your lead generation cost on top of the money you paid out.

    Did I mention they will teach you how to get traffic - for only $197 more that is.

    "Hi yes I'd like to talk with Dr. Suckit about signing up for my membership site. No we don't do any web services, see this is a chance for him to sign up to learn about web services. No seriously, stop laughing, I want him to pay me $27 to learn more about the services I want to sell him instead of just doing them in the first place. Wait- I am not going to sell them - a guy in a call center is. My involvement in all of this - I get 10% of whatever they sell."

    "What? What happens if the website crashes or there is a problem?"

    "Well .. umm .. no I can't help you because see I am only doing lead generation for Russell and company, not web work. In fact I can't even touch the stuff because I don't have access, etc so even if I could help you - I can't.""

    "Hello? Are you still there?"

    I mean sure you can do it yourself but let me ask you - how many professionals do you know that are talking about their membership site that they learned this from?

    Also where is the proof. Yes we see checks but what are they for. Check out the dates on them again. Yikes.

    The math doesn't add up. You do the lead generation for them. You get the people in the funnel for him and his team and you get 10%? So you spend $497 plus another $197 plus the lead generation cost and for a $5000 gig you get $500?

    Think they only gets 10% when his team promotes something?

    I'm all for making a dollar or two but my business math doesn't seem to equal a profit in this one. Just my thoughts.

    Tim
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  • Profile picture of the author michaelbnielsen
    My question to you is about what you are expecting to get out of the purchase?

    What Russell get out of it is not the issue, but does the product give you the value you are looking for?

    I often hear that a deal is lobe sided. If the price produce a value you are looking and maybe even a value you do not have today, then the deal is for you.

    I would rather have 1% of a thousands peoples work than 100% of my own work. What you are looking for is value and HOW to leverage that value. If that means give some extra value to someone else, what difference does that make. You might even have a new friend that in the future will exchange even greater value with.

    Russell is good, but that really does not matter if what he offers does not fulfill your need.

    All the best and hope you find the right thing for you

    Michael
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  • Profile picture of the author deltamatrix
    Of the $27 charged monthly we get $20 every month I assume, right? If not this wouldn't work out at all. The 10% commission on big-ticket items is a bit low, but at an average of $500 per sale (for us) it's better than selling ebooks.

    It looks like we can only enter 1 niche as an affiliate of Russell's. Isn't this a bit limiting for our $500 investment? With automation available today, wouldn't it be easy to allow us to enter multiple niches as an affiliate?
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  • Profile picture of the author jbshort
    I just watched the sales video, and while I know that Russell Brunson is considered to be a top Internet Marketing guru, I have to say that I'm very disappointed that the video was just sales hype with no real facts or meat. I'm sure some people will fork over $497 for a pig in a poke, but I won't. If the income potential is that great, and it's all truly on the up and up, there's no reason why the video shouldn't explain exactly what you need to do to make money. Again, it's all very disappointing.
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  • Profile picture of the author vanillawoods
    How bad can this be? I just watched the sales video for the niches here. Welcome | Internet Marketing Made Easy This is a convincing video.

    Also you can have as many 'custom' videos as you want. So Dentists, Lawyers, auto whatever, so the site really looks like it is customized for a certain niche.

    This makes it feel personalized and special to the dentist or whoever.

    Then You get $20, and they sell on the back end. Russell has already started he spent 30k on the videos so I am sure it is good content.

    The idea is that even when you give this to a business at this price, business owners are busy and will buy other services because they now know your company.

    Or Russell's.

    So on the back end is just automatic money, 10% at a minimum.

    I am trying to see the downside to all this.

    Yeah $497 is nothing to sneeze at, however you need 25 clients at $20 each, (Russsell keeps $7) to get your money back.

    When you have your own out sources for SEO, you can host the video sales page yourself, and keep the $27 or more. Here you can charge what you want. This is a little confusing however because inside the video it is imbeded with "$27"

    However you get the full $27 and you can really develop real relationships with the business owners and sell them more seo services yourself by outsourcing the work and controlling the fees.

    So in this case a $5000 outsourced job may cost you $1500 and you can keep $3500 instead.

    So just my 2 cents.

    Eric
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  • Profile picture of the author Morgan Westerman
    Believe me, Russell's the real deal. His team and system are top notch. And the pricetag for this offer is very reasonable.

    Think about it this way...

    With all of the hype about local IM services, everyone else is teaching you how to provide these services yourself. Big learning curve, and a big investment of capital. Plus you have to master the sales process. The upside, if you have the time and resources to make that business model a full-time effort, is that you can potentially earn some significant income.

    What Russell is offering is a way for almost any Internet Marketer to earn a nice upfront and residual fee, while earning sizeable commissions on the backend of a system that requires absolutely no effort on your part. This is part time stuff from your pc. No phone calls or in person presentations. No creating videos and articles and doing hours of work for backlinks. No web design, no billing, no customer support, no waiting to get paid. You just drive the initial traffic and that's it.

    So if you keep $20 per client MONTHLY, and if the average attrition for the continuity is only 3 months, then you need fewer than 10 sales to break even... not to mention any future commissions on the backend.

    Additionally, if you think 10% is a low percentage on the backend, remember you're not doing any preselling ... you're not doing anything but driving traffic. If you're familiar with the sales model in call centers, you know that 10% is very good. The sales rep that makes the calls and gives the presentations and does the follow up and closes the sale ... those guys normally make less than 10%. And you don't have to do any of that.

    If you ask me I say the opportunity for Russell's offer is huge. I'm even excited about it.

    All you would have to do is:
    1. pick a specific niche to target
    2. grab a domain name
    3. and send some easy-pickins SEO traffic to the sales video Russell's done for you.
    4. sit back and get paid.

    There's even a 60-day guarantee so what do you have to lose?
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    • Profile picture of the author DaveOffen
      Just my 2 cents worth - Yeah, I INVESTED in the Local Marketing Myth - hosting it myself.

      But I'm not using it as the front end offer. For that I am using a Local SEO report I put together myself, and collecting my own list rather than giving it exclusively to Russell.

      But I have already found that around 4% of the people taking up my initial offer are going on to purchase the monthly training. And using SIMPLE online and offline marketing techniques, lead generation is pretty simple. Craigslist, Free Classified Ads in local papers, even postcards in shop windows are already working, and it only take me 10 minutes to go from one end of town to the other stuffing a postcard through the doors.

      Then there's our Yellow Pages... the guys in there with the quarter page ads don't mind spending on advertising, so I give them a quick call and offer them a free way to generate traffic for their business and they jump at it....

      Honestly guys it's not hard to get the traffic. Any of the good "Marketing for Local Businesses" guides will show you how to get clients. This just makes it easier to convert them into customers. Many wont buy your service for a few hundred/thousand bucks/quid, but they wont mind paying 27 a month.

      My home town has a population of just over 2000 and I have already got 8 subscribers to the monthly training. And I haven't gone 6 miles down the road to the 100K population town, so I reckon the investment will be made back in a couple of weeks maximum and after that it's pure profit. Plus maybe a few commissions from upsells from Russell's team.

      And then there's the list I am building to keep going back to when and if I get the time to concentrate more on helping out local businesses. But in the meantime it's a great alternative.

      Oh, I'm also in the UK and I've had no complaints about the American voice on the videos ;0)
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      • Profile picture of the author Info-seeker
        Originally Posted by DaveOffen View Post

        Just my 2 cents worth - Yeah, I INVESTED in the Local Marketing Myth - hosting it myself.

        But I'm not using it as the front end offer. For that I am using a Local SEO report I put together myself, and collecting my own list rather than giving it exclusively to Russell.

        But I have already found that around 4% of the people taking up my initial offer are going on to purchase the monthly training. And using SIMPLE online and offline marketing techniques, lead generation is pretty simple. Craigslist, Free Classified Ads in local papers, even postcards in shop windows are already working, and it only take me 10 minutes to go from one end of town to the other stuffing a postcard through the doors.

        Then there's our Yellow Pages... the guys in there with the quarter page ads don't mind spending on advertising, so I give them a quick call and offer them a free way to generate traffic for their business and they jump at it....

        Honestly guys it's not hard to get the traffic. Any of the good "Marketing for Local Businesses" guides will show you how to get clients. This just makes it easier to convert them into customers. Many wont buy your service for a few hundred/thousand bucks/quid, but they wont mind paying 27 a month.

        My home town has a population of just over 2000 and I have already got 8 subscribers to the monthly training. And I haven't gone 6 miles down the road to the 100K population town, so I reckon the investment will be made back in a couple of weeks maximum and after that it's pure profit. Plus maybe a few commissions from upsells from Russell's team.

        And then there's the list I am building to keep going back to when and if I get the time to concentrate more on helping out local businesses. But in the meantime it's a great alternative.

        Oh, I'm also in the UK and I've had no complaints about the American voice on the videos ;0)
        That was really helpful... thanks for the feedback.

        So let me get this straight, you're offering local businesses a free SEO report then you follow up with the monthly training?

        Do you follow this up via email, letter or just over the phone?
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        • Profile picture of the author DaveOffen
          Originally Posted by Info-seeker View Post

          That was really helpful... thanks for the feedback.

          So let me get this straight, you're offering local businesses a free SEO report then you follow up with the monthly training?

          Do you follow this up via email, letter or just over the phone?
          A few autoresponder follow ups first then a "courtesy call" to check they got it OK and to ask if they have any questions about it.

          No selling. Had a couple of people almost beg me to help em out with their online marketing though
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          Visit my blog at www.daveoffen.com for more of my views and experience in Offline Marketing.
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          • Profile picture of the author zigstonk
            Originally Posted by DaveOffen View Post

            A few autoresponder follow ups first then a "courtesy call" to check they got it OK and to ask if they have any questions about it.

            No selling. Had a couple of people almost beg me to help em out with their online marketing though
            Really appreciate your insight on actual "what I've been doing with this" experience. Very refreshing to read.
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            zigstonk

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  • Profile picture of the author Info-seeker
    Hmmm, I've just gone through the 52 week training videos that Russell apparently spent $30,000 to produce.

    I really can't see this myself...
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    • Profile picture of the author zigstonk
      Originally Posted by Info-seeker View Post

      Hmmm, I've just gone through the 52 week training videos that Russell apparently spent $30,000 to produce.

      I really can't see this myself...
      Info-seeker - can you clarify what you "can't see" after looking through the training videos? Does the content need to be strengthened?
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      zigstonk

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      • Profile picture of the author DaveOffen
        Originally Posted by zigstonk View Post

        Info-seeker - can you clarify what you "can't see" after looking through the training videos? Does the content need to be strengthened?
        Zigstonk - please PM me your contact details - I don't have the posts volume to reply to your PM from the other day - but have developments on what you asked about Local Marketing Myth
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  • Profile picture of the author zigstonk
    so if you set up your own site, do you host the videos, or does Russell's system? Not clear on this...
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    zigstonk

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    • Profile picture of the author DaveOffen
      Originally Posted by zigstonk View Post

      so if you set up your own site, do you host the videos, or does Russell's system? Not clear on this...
      If you hist the site yourself, Russell hosts the videos on Amazon , so no worries about bandwidth

      And all you have to do is add a Paypal subscription button and upload the site. All very simple.
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  • The video for this product does leave out important information. Even the PDF that Russell offered does is vague "Because of this we cannot give exact numbers on what % will be made on every sale because this changes depending on what package they bought, if they have coaching, website development, or just a product sold."

    I haven't heard any positive reviews yet.

    Sounds like a great product, and I loved the sales pitch but after looking at it closely I have my doubts.

    I read here on the forum that there was no way to track the traffic and sales going to Russells site, that it lacked the basic information for an affiliate program. Also the sales force was so swamped they couldn't keep up or offer reasonably good service. Answers from the help desk seemed to be going unanswered.

    Somebody please tell me I am wrong.

    Info-Seeker how did this go for you?
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    PM Me Now!

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  • Profile picture of the author zigstonk
    I've had a little trouble communicating with DaveOffen for some reason, so this post is for anybody that's already bought the system: I'd really rather see the videos prior to purchasing from author, so please PM me your contact info, and I'll share more thoughts this way. thanks.
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    zigstonk

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