hitesh93

Awesome stuff so far Jeff! Before I recommend to my subscribers though, I have just a couple quick questions:
- Will PLF 3 be SIGNIFICANTLY different from PLF 2?
- PMed you about this one - this is rather important before I can make a recommendation for it to my list, but I don't want to discuss it publicly.

John Chen

I like the main PLF 2.0 course. However, one of bonuses Jeff promised which is the webinar with Eben Pagan wasn't delivered. I asked support, and Jeff's assistant replied that she would ask the tech guys where they left the file in the members area. After that, she never got back to me.

Another bonus - the front of the line software - doesn't work. The main php output of the software is blank. I don't know if that happens to anybody else, but that happens to me. I emailed the support address that Jeff gave. Never received an answer.

With that said, I still like the PLF 2.0

Johnsonconsulting1

Amen. That's what a lot more people should say. Thanks.

ShaneRQR

I wonder if five six videos is going to be the new standard, now that Jeff Walker did it.

Pretty good job of selling the old system as a new one, in that last video. Particularly the "unfair advantage" part was well played, in my opinion. Gotta remember this kind of stuff for re-launches.

By the way: Is anyone else taking notes?

oneplusone

I upgraded to PLF 3.0 today, I have to say from what I've seen so far in the members area it is very impressive.

Jeff has also put videos of loads of successful case studies in the members training area, showing successful clients using PLF in all sorts of niches/markets using his system.

Rarely will you have so many delightful success stories from any marketing product.

Big thumbs up from me, Jeff has delivered yet again.

Ty Neal

So far I'm hearing a lot of good things from the product which is great looks like jeff has done it again

Ken Strong

We're going to stick to actual reviews of this product by people who have actually bought it and used it.

jbsmith

I have PLF 2 and now PLF 3 - have to say PLF 2 was a huge benefit to me in undersatanding the launch process. Based on the templates and lessons in PLF 2 I completely changed by autoresponder sequence and view on partners both of which have doubled my business this year so far.

In the end, you can't argue with the results Jeff himself and others he has trained have gotten with their businesses.

What is somewhat crazy is that it took someone so long to outline a launch process for online marketing - it has been happening offline for decades.

Jeff

TimG

Jeff,
Not sure if you can answer this but was there much of a difference from PLF 1 and PLF 2? I never saw anything from PLF 2 so no idea what it contains other then what was mentioned in this thread.

With so many new mediums to launch products on/in I would expect that PLF 3 would offer some new training.

Respectfully,
Tim

wcmylife

Well I'm one of Jeff's affiliates and at the end of the day, good old JW did close to $1.8 million in the first four hours. If you've followed Jeff throughout the year, you know that he generally double's that number by the time he closes shop.

He's definitely tweaked and brought out different stuff in PLF 3.0 but the foundations for a Product Launch remains the same. The thing is - every day new people get inducted into the Internet Marketing Niche and that's one of the big reasons why you can launch different versions.

Not promoting PLF 3.0 here or adding any PLF affiliate link - just telling it like it is.

CurtisN

Hey Tim,

I have PLF2.3 and bought PLF3.0 yesterday (never saw 1.0 though - that was before my time). As the modules and bonuses get released, I'd be happy to post my thoughts about them here.

I'm having a tough time with how this new PLF could possibly be totally different from old versions (Jeff said this one would be new from the ground up), but I guess I'll be finding out soon.

Curtis

TimG

Curtis,
Thank you for responding. I've no doubt Jeff has once again created a fantastic product. I'm just wondering how much would be new to folks that have some of his older material and have been online for several years.

Respectfully,
Tim

nofearman

I am sure this has value. But, with 1 or 2 $1995 product launches every month, it doesn't take long to get lost in all the hype. Last month I liked Eben Pagan's package but all these launches at $1995 a whack makes my head spin!!

CurtisN

Yeah, I'm wondering the same thing as well.

Of course, if you've already successfully launched many products before using what you've learned from earlier versions of PLF, there's technically no need for PLF3.0.

That said, I'm sure there will be at least some brand new stuff that will be included. Besides, it wouldn't hurt to have 3.0, right?

Anonymous Affiliate

From what I've seen on the pre-launch videos, there's nothing that a previous PLF 2.0 owner wouldn't be familiar with already.

magentawave

Just wondering what your thoughts are about this stuff...

1) Did you former PLF members also pay $2000.00 for 1.0 and/or 2.0? And what did Jeff charge former PLF members for 3.0?

2) PLF 3.0's pre-launch launch went on for 3 weeks. That is a long time as compared to most launches. It would be great to hear from new PLF 3.0 owners if a longer pre-launch period is one of the new and more profitable things to do that is mentioned in PLF 3.0?

3) I have Frank Kerns Mass Control 2.0 and wonder what the difference is between it and Jeff Walkers PLF?

Thanks
Steve

Sean Fry

Exactly. It's really starting to piss me off. I wish these gurus would stop being so greedy and make something that beginners can afford. This 2K **** is getting ridiculous.

Ken Strong

Come on dude, you don't have to spend $2k on any product to do online marketing. There's more than enough free information on this forum to get you going. Nobody should be using the relatively high price of PLF as an excuse for not moving forward on their own.

Sean Fry

Oh I know. Believe me, I've been putting in a ridiculous amount of time into creating a product and studying tons of stuff on marketing for the past year. I was just venting a little bit.

Safi1

Well if you can't afford that you can always search for related
stuff on this forum. There are some pretty good threads
on product launches.

Anonymous Affiliate

Yes, all PLF products were 2k. The upgrade from 2.0 to 3.0 was only $500, but I didn't go for it because I saw nothing on the prelaunch videos that were not covered on 2.0 already.

Matt Morgan

Thats true. Nobody is forcing you to buy any course, and you can search the forum for tips to 'get you started' on this stuff.

Any problems? you can always to what people do here, and that is 'ask a question'. Im sure you will find your answer.

Although I must point out that you will not get the indepth knowledge on a product launch on a question such as 'can you show tell me every tip, strategy and tactic in the PLF 3 course in a post' - as for that You will have to purchase the course.

imrat

I got PLF 2.1 and did not get 3.0 as I did not feel there would be enough new stuff.

PLF offers more of a step by step process for product launches. MC2.0 was great but I found it less structured then PLF.

Greg guitar

Fair enough, and your venting won't harm the gurus or the rest of us. People that think it's worth it won't turn it down because you think the price indicates greed. However, I would like to point out that the sentiment you expressed is likely to harm you financially.

When you express anger at the "greed" of someone charging a high price for their wildly popular product, you're setting yourself up for a moral dilemma if you ever achieve the level where the market values you as highly as it does Jeff Walker. Or more likely, setting yourself up to never get there, because if you don't think you're worth it, the market will certainly concur.

I think some interesting studies have been done on people's attitudes about money. Those that equate wealth with greed manage to blow their money quickly if they do get a lot of it-but more often, they subconsciously sabatoge their own efforts to acquire it.

They tend not to wholeheartedly pursue opportunities that would bring them wealth in the first place, and to undervalue themselves in relation to what others with similar offerings charge. Worse yet, some of the self destructive lifestyle choices of rich people can be traced to negative attitudes they hold about money. Moral conflicts can kill.

Now, I don't deny that many wealthy people are greedy; for example those that buy government influence to weaken regulations designed to protect the public from their harmful but profitable activities-like dumping toxic waste into the ocean, but here we're talking about someone that is merely charging people $2000 to learn to make many times that, so we needn't link the two. (For that matter, many poor people are greedy, and would kill for $1,000,000 if they got the chance).

All I'm trying to point out is that getting mad at the people who command the highest prices in their field for an honest product or service is counter to your interests. It puts you in the uncomfortable position of having to choose between making your own stuff so cheap almost everyone can afford it, or charging what the market thinks you're worth, and feeling guilty about everyone that can't afford you.

Ken Strong

Let's stick to reviews of the product under discussion, everyone.

Anonymous Affiliate

I've you haven't had access to Jeff Walker's PLF teaching before, and if you're into creating your own product rather that going the affiliate way, PLF is certainly a valuable material to study. It's a 2k program though, so make sure you're fully committed to launch your own products if you're to fork out the money.

drmfitz

This is a great place to publicly thank Jeff W for all the hard work and tremendous value given. I remember the first person i worked closely with who "coached" me to my first 7 figures in two years from zero who told me the best way to thank him, was to create massive "success" and help others do the same. after having 8 figure success in my last business, i then adopted the same sentiment. thanks are one thing, results are another-in other words, talk is always cheap, checks don't lie. we are already rolling out a plan for a seed launch with echo launches in the wings as we speak. nothing to do with IM or money. i cannot wait to post the results for you Jeff to show how awesome this information is. like everything, 95% of people will do nothing, and those of us few 5% will kick butt and keep learning and refining until we own this process and yes, have helped tens of thousands and profited equitably. best wishes and prosperous regards to all who use this fantastic communication method and abandon "hope marketing". lastly, if this was free, no one would use it. if it was $147, you may go through all of it. what we put into things is a benchmark of what we can extract. the fact of tax write offs and profits made means this truly does not cost anything. you can tell those who really have been in business and those who "want to be". this is not meant to punish anyone, but to show you where you are at. life is not about not falling down, it is about getting back up when we do-let's us know we are alive. prosperous regards to all! Dr. Mike

Jimspeed

I can't really say what PLF 3.0 is - but I actually got started online with PLF as my first course back a few years ago.

With his course, it really teaches you the exact step by step along with the fail points of product launching.

Without his course, I wouldn't have had the success online that I have had. For that reason alone, I will tell you, if you are stuck online, have the money to spend, this course is a VERY GOOD one to start with.

The 13th Warrior

Yes.

This is the review section, not a pep rally.



Excellent.



I have viewed only 10 minutes of Jeff Walker video squeeze page of this product.

I think the video is 40+ minutes long, I am not sure.

I could only take 10 minutes because it was a verbal "pat on the back speech" with no details or specifics ..., in other words, did not specifically sell what the product actually does , point by point vs what others are either doing wrong , not correctly doing right or not maximizing.

Too salesy and not enough specifics of what one will be getting or doing differently than what others are doing.

I could only take 10 minutes of it before I ejected.

Whether it is good or not, priced at $5,000 or $5.00, took tooooo long to get to the point.

My personal experience is if it takes that long to get to the point of what one is actually buying and its SPECIFIC benefits and it's superior execution of methods vs the usual way, good or not, it usually will not work for me or is not usable for me.

The 13th Warrior

seankaye

You've nailed in one the problem of the video sales letter where you have no controls on the player.

They have a "formula" they go through to sell to you but it often involves 10 minutes of telling you how awesome they are and how spectacular you are for listening to them. Many of us aren't interested in that. I don't want to see someone reading a long form sales letter.

People who use that tactic often just say you weren't going to buy anyway.

Rick Tew

I started my day with my usual Tew Do list (my name is Tew). AND crossed that line Tim Ferriss warns us about in his book the 4-Hour Work – checking e-mail before you finish your BIG tasks for the day. In my defense, I needed get INTO my e-mail to get a file (from a student) and I stumbled on Brendon Burchards e-mail – and PASSION took over. His e-mail was a link to a video clip about his personal video studio and how he set it up and what equipment he used. Since I am setting up a new office here in Holland, I thought it would be nice to see if there was anything I could use for my own ideas.

So… Impulse led me to watch his video. I enjoy most of Brendon’s basics and the video was good for any beginner, but common sense for any videographer and it would be something you would have discovered a soon as you decided to set up a video studio. However, as soon as I finished the video I could hear a voice in the back of my head saying YOU DON’T need all that expensive equipment. Yes, it might be cheap compared to a real video studio. I traded in an expensive LARGE camera for a smaller yet VERY high quality image that costs pennies in comparison (I needed something I could take rock climbing or small enough for martial art classes). My head said a better strategy is to JUST DO IT and you will figure it. Still, it’s good information for those that want to invest in something similar.

It turns out that Brendon’s video was actually a PLUG or advertisement for Jeff Walkers new 3.0 Product Launch Formula. He offered some free bonus items if you bought Jeff’s program. Trusting Brendon, (though I have only read his books and followed him online), I decided to see what it was.

I clicked the link, watched the video then clicked the Buy button to see the price. It was $2,000 if I paid now. Hmmmmmm………. I have $2,000 and I thought about buying it JUST to learn a bit more. But, that voice in my head went back to the video production studio where Brendon showed a few lights, a camera and a backdrop and I thought, you could do the same for less - but a PRO would argue. However, I have tested this by showing videos to NORMAL people and they just don’t see any difference between a $10,000 studio set up over a $2,000 one. My point is that I questioned whether I needed to invest $2,000 to learn and being a speaker and martial arts Instructor who believes that you can shorten learning curve having someone teach you their secrets, my answer was a YES and NO.

I decided to hit Google and see what I could find. As usual these days in search engines, I found a lot of JUNK. To me, junk is when you have to search through your search results to find what you are looking for because too many people these days are just posting and posting and posting. I realized it seemed like there were a LOT of AFFILIATES out there promoting Jeff’s product. I came across the Warrior’s forum and for some reason my view / memory of this forum is positive. I don’t remember if I have posted here before, but I think I tried something a few years ago here looking for a marketer for my martial arts camps. Anyway… I went to the forum to see what I could read and found these posts.

It seemed more like another Google search. As if there were a lot of affiliates and I’d have to sift through the posts to find relevant details. Yes, I know there are many posts from previous PLF users and Jeff himself made an appearance. But it wasn’t until I read BizBoosts posts that the back of my head was saying, “yes.” It’s clear what he is saying and the buy now impulse and try to explain it logically later is true (in my head at least). I also agree with the fact that many programs are being boosted dramatically in price and just because you can compare them to another program with a higher price tag, does not mean it is worth that value. It also doesn’t mean it isn’t worth that value. From Jeff’s perspective, he is just being a SMART business man and so TEW thumbs up for Jeff. I have NOTHING against his program or his approach. I am just inspired by BizBoost’s post and feel that you too can be a SMART Entrepreneur and make an educated choice based on your situation and not on the impulse.

We all know about sales copy by now. I hired people to write copy for $400 only to discover I could write something equally as good if I just invested the time to do it. It was a running joke with my students for a few weeks. If you would pay $15,000 for sales copy, you had better be Coca Cola.

For many, all you have to do is grab a copy template and replace the material. For others you could write your copy and send it to a pro to simply adjust it for you. I have some sites that use a formula like this and others that don’t. I am not sure if I am lazy or just uncomfortable with typical sales copy. I know that when I see a site that is obvious sales copy style that I will just leave. It’s been overdone. And with all of these people now teaching everyone out there that they can make a lot of money even without a product or skill – you get a saturation of JUNK all over the Internet with everyone trying to quick-fix their finances.

Dan Kennedy can sell out a weekend program for well over $5,000 per ticket. I can attend and network and in a year I might be able to say that the seminar was well worth the investment. I can also spread that $5,000 out into private lessons on the same material. Or perhaps I can buy all of Dan’s books, tapes and other materials (my favorite is his non marketing audio program on psycho-cybernetics) for less than $500. There are many strategies and the one that is right for you is simply that – but research is important to discover this approach. You are better than impulse purchases. Invest in yourself.

I believe that you can make a return on your $2,000 investment if you follow Jeff’s program. I also believe you can learn the same material if you just get off your booty and start DOING IT yourself. I have been a part of the forums that have experts to look at your material, but I find that if you can create your own LOCAL mastermind of people you can meet with on a regular basis – you can educate yourself very quickly if you jump in.

If I was to get 10 people together and pool in $200 each and we were to buy Jeff’s program and as a TEAM, we were to put together 10 different launches that we each would profit from – that would be of far more value and for far less of an investment. When you have a team, each person helps take up a little of the weight and you have a win-win-win scenario (unless everyone is super lazy). You will either learn a lot in the end (maybe that alone is worth $200) or you will make your $200 back and learn a lot in the process OR you will learn a lot, make a lot of money AND have a team of people you can work with in the future or take your knowledge and go it on your own.

I am not an affiliate of any program. I am not launching or pre-launching any idea. I am just sharing what INSPIRES me. I like to work on new ideas and I like the idea of working with a TEAM. I live in Holland, California and Thailand at various times in the year and I’d like to be a part of a team that has the same views, but also can bring value to the table. Just wanting MONEY on the Internet is not adding value. I have my own business that I invest my time in and I have come across various strategies by accident or through my own process.

I really wanted to write this as a thank you to BizBoost and his posts as they were what I felt to be an EDUCATED reply as opposed to a feeling of either an affiliate post or a booster for another Internet program teaching people (even with no skills) how to make money.

I hope this wasn’t another post adding to the junk pile and that someone gained value from my quickly jumbled letters.

IDEA:

Get a team together with people that can add value. A team that can not add value is just too many chef’s in the kitchen. If you have manager qualities then you can probably lead a group of people with a passion for something new. Simply choose to meet ONCE a week in an Brainstorming Room that allows the time to be well spent. Agree on investments that everyone is comfortable with but adds up to a number that allows you to take action. Maybe $100 in the beginning and once you get rolling, each person can invest $1,000. Then, just make it happen.

YES, you will have headaches and challenges and business errors or maybe you will have doubts and disagreements or perhaps everyone ends up suing each other over a multi-million dollar start-up. I’d say that it’s all worth it regardless of your reasons NOT to do it. Who wouldn’t have wanted to be a part of the facebook headache?

Jeff Walker

Since PLF is now off the market, I think it should be OK if I answer this without fear of being seen as self-promoting...

PLF 3 was completely 100% new product. It was created from scratch... nothing from PLF 2 was re-used.

Of course, I would be an idiot to try and invent a new formula, since the original formula is still completely crushing it (and since PLF Owners have done hundreds of millions of dollars in sales)... so the underlying strategy is still basically the same.

The big change is in the tactics - how we actually do the launch. Many of the tactics are new in 3.0. The market doesn't stand still - launches are changing all the time, and I keep honing my craft and getting better. It's amazing that there's still so much to learn... I've done dozens of launches, and I still learn more stuff in every launch. My business becomes a laboratory.

As far as the people who mentioned they didn't see anything new in the prelaunch videos - well, you can only fit so much into the prelaunch... and my target market is primarily the people who do NOT own PLF. That's who I need to build my prelaunch for.


- Jeff

coachroland

I'd like to echo that what Jimspeed said ...

The last version was released in November 2011 - Product Launch Formula 3.2. aka The Evergreen Formula. Jeff has added a lot of content esp. for starters, like "How to find your niche" or a complete course in itself "how to build your list" related to the product launch training of course.

Also like the fact that Jeff and his team organized the product launch formula program much better over the years. I've started with PLF 2.0 back in 2007 and made every update (free) or upgrade (cost - every two years or so).

Huge bonus is the free PLF Live Event. A few of my PLF Mastermind Members have attended the event and were very happy with it.

In my opinion it's worth every penny. Had a successful seedlaunch (no list - no product) back in June again and positioned myself successfully as the go to guy for marketing webinars and webinar marketing management.

It works every time. You need to take action and it's work obviously.
This week Jeff is launching his newest version: Product Launch Formula Elite. He has not revealed yet what the update is all about. It's an update, because all the alumnis are getting it for free.

I have a blog since the early days dedicated to the Product Launch Formula. Feel free to check it out: Blog | jeff walker product launch formula

To your success!
Roland

Jason H

Apparently it's all about launches these days. Everybody's trying to sell something following the same format of 3 videos and 1 sales video, that it's become saturated.

Honestly, I'm not a fan of watching long-winded videos, I like to get to the point.

Now in days, I don't even waste my time 3 seconds with a video, I just exit out because it's all the same. I know they'll doing and copying the same formula of trying to sell me something. Eventually the old will become new again when everybody keeps doing the same thing.

But overall, I will have to say Jeff's stuffs are good.