Did the wheels fall off the Founder's Club by Rich Schefren?

2 replies
Well, this is one of the continuity programs I let ride because it was so cheap. I normally log-in and download the content for viewing later or give it to my staff to review. While the content has been for "Founders" as advertised, it was generally decent information. Over the course of the program, they have not delivered the amount of content as promised.

- 2 Webinars a month
- 1 Report or Letter a month

The last report/letter was in May and the last two webinars is just Todd/Rich or Brian being interviewed and it's only been one per month.

This is a lesson for those wanting a continuity program. You must cater to the customers and delivered month-after-month or pack it in.

The forums were full of complaints and the forum was deleted in order to upgrade it but it never happened. This is a sad way to operate. Todd Brown actually admits in one of the webinars that they just threw they programs together without any idea on fulfillment. At least they're transparent about it.

Maybe everyone should consider a fixed-term continuity program rather than a perpetual one. Not everyone can do what Dan Kennedy had done.

- Life
#club #fall #founder #rich #schefren #wheels
  • Profile picture of the author MichaelHiles
    You know what happens when you follow the advice of "gurus" who preach, "don't think about anything, just take action!"

    This.

    Without any real plan for product or fulfillment, you might make money for a while.

    Then you crap on your market with shoddy product.

    Product and delivery is as much a part of marketing as all the upfront hype - because keeping a customer is just as important as getting one.
    {{ DiscussionBoard.errors[2341446].message }}
    • Profile picture of the author lifeonfire
      I bet their herd is so blind they haven't even blinked to see if the light has been turned off.

      It's funny and sad to see so many "want" continuity but when they get it, they muck it up.

      How many perpetual continuity programs can you say are successful more than 12 months that is information based?

      Rich also has the "League of Extraordinary Minds" continuity program that he pushed into the "Founders Club" when it ended. Many of those customers posted their concerns.

      BTW, I just finished a program that one expert OVER-delivered far beyond anyone I've dealt with so far. I'll post that review soon.

      Writer
      {{ DiscussionBoard.errors[2343559].message }}

Trending Topics