New Keyword Tool SECockpit - What do you guys think?

by 145 replies
With Market Samurai experiencing a rough time lately i thought i would give SECockpit a try.
Firstly i don't like tools with a monthly fee but they have a 30 day refund period so i bit the bullet and signed up for the business-class package.

Here is a summary of my full review:
  1. The range and diversity of the keywords – You can greatly increase the number and diversity of keywords you are searching for by using the SECockpit Google Suggestions and Wonderwheel options.
  2. Competition Analysis – Most significantly, the competition analysis makes use of data supplied by SEOmoz.
    In the event that you are not familiar with SEOmoz, they crawl the internet and gather their own search data and metrics which are far more comprehensive not to mention more accurate than what Google offers.
  3. SECockpit is a web based App – Meaning the application is Operating System independent because it runs in your preferred browser.
    It also comes with the advantage that your IP address won’t receive a temporary ban from Google for performing too many requests in a short period. In addition, because the processing is carried out in the cloud, the results tend to be fast, even if you are on the economy plan.
  4. Integrated Project and Job Management – I have as yet not used the project and task abilities of SECockpit, I can see that they would be useful for some people, even though I suspect most users wouldn’t bother with it as they have their very own methods for tracking their projects.
  5. SEOmoz on it's own costs $99 per month, if you get SECockpit you pay less plus you benefit from all the SEOmoz data.
  6. Makes it easier to find keywords in niche's that are less competitive but still have good search volumes, this feature is more intuitive than MS comp module, you don't have to click keywords individually to get an overview of the competition.
I need to spend some more time using SECockpit before i decide weather i can bring myself to pay another monthly fee.
I would like to hear what other users think about SECockpit.

PS! I am still using Market Samurai, just hope Alex and crew can get it stable again.

Cheers
#internet marketing product reviews & ratings #guys #keyword #secockpit #tool
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  • Profile picture of the author herriott51
    I don't like the monthly fee but ... for my circumstances I think the software is extremely valuable, and I don't know of anything else that does what it does.

    Assessing competition on the basis of the basis of "number of competing pages" has never made sense to me so for my niche blogs I used to painstakingly check scores of keywords one by one to examine the characteristics of the top 10 ranked sites using Market Samurai's SEO module or Traffic Travis's similar (free) module. Then I sped things up with webcompanalyst which allowed me to check the characteristics of the top 10 ranked sites for a bunch of keywords at the same time, but it still could take hours for a long list and it wasn't always reliable and sometimes stopped working only part way through a list.

    By making the keyword search and the competition search simultaneous (and fast), SECockpit is saving me hours, plus it's finding me (in minutes) winning keywords I would never have found even in hours, and the improvements they say they are going to add to the "Expand" functionality makes it even more powerful.

    The way the software interprets the SEOMOZ data to come up with a simple bar graph estimate of the difficulty for getting positions 1-3, 4-7 etc is never going to be perfect but single-click access to the SEOMOZ data for the top 10 means I can make the same eyeball judgment call I used to make, but with arguably better data, and in minutes, not hours.

    Now, for someone with few web sites the monthly continuity model probably doesn't work - just get your research done and walk away for a 1-month cost. But for anyone working with multiple sites and adding new ones regularly, the non-trivial monthly premium is a pain in the wallet but might well be profit-justified. I'd rather not be paying so much but I have no doubt that I'll make a lot more money as a result of it, than I'm paying.

    One feature I'd love to see ... to be able to plug my own keywords in there and not rely on Google's.

    Another ... for the top 10, the domain's age and whether the keyword's in the url and the title, to save me a few seconds of eyeballing.

    Steve
    • Profile picture of the author TBInternetMarketing
      Yea not a fan of the monthly fee either to be honest. Do they offer a column to indicate the commercial intention of the keyword? I.e. is it a buying keyword or a browsing keyword.
  • Profile picture of the author bfas
    I've had a chance to play with SECockpit pre-release, and I've been *extremely* impressed.

    My business revolves around keyword research; reducing the time it takes me to find keywords and apply the -right- analysis to them is worth it's weight in gold.

    SECockpit is one of very few applications that gets my full recommendation and is promoted in the "Adsense $100k Blueprint" forum.

    Michael
    • Profile picture of the author MikesTraffic
      Originally Posted by bfas View Post

      I've had a chance to play with SECockpit pre-release, and I've been *extremely* impressed.

      My business revolves around keyword research; reducing the time it takes me to find keywords and apply the -right- analysis to them is worth it's weight in gold.

      SECockpit is one of very few applications that gets my full recommendation and is promoted in the "Adsense $100k Blueprint" forum.

      Michael
      +1 very good stuff
    • Profile picture of the author Pubster
      Originally Posted by bfas View Post

      I've had a chance to play with SECockpit pre-release, and I've been *extremely* impressed.

      My business revolves around keyword research; reducing the time it takes me to find keywords and apply the -right- analysis to them is worth it's weight in gold.

      SECockpit is one of very few applications that gets my full recommendation and is promoted in the "Adsense $100k Blueprint" forum.

      Michael
      Michael can you give a quick rundown on how and what parameters to use for Adsense KW Research with SECockpit....I have had SECockpit for quite a few months now....been with Shane a long time...
      PM if preferred
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  • Profile picture of the author daddykool
    Its a really cool service and has some very interesting +'s compared with MS, however the brand name just sucks BIG, if it was called something else other than Cockpit, it would sell far better! :-)
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  • Profile picture of the author Sam Haenni
    Thought I'd jump into the conversation. Together with Shane Melaugh (IM Impact - Shane Melaugh's Marketing Site) I'm developing SECockpit.

    @salegurus: thanks so much for your review!

    @herriott51: thanks for your motivating feedback! I've added your ideas for the "top 10 results" (age, inurl) to our development list! A Keyword Import feature is in the works & should be ready for release soon.

    @bfas: thanks too for your awesome review! looking forward to next week's webinar!

    @daddykool: thanks for your honesty :-) any suggestions for a better name? I think the biggest problem is that there's another product out there called SEO Cockpit. I called it SECockpit, because originally it was meant to become a tool for SEO and SEM Marketing. The focus has shifted to SEO now.

    Cheers Sam
    • Profile picture of the author herriott51
      Hi Sam.
      I appreciate your willingness to listen to and respond to feedback ... actually, your *pursuing* the feedback.

      This is the #1 keyword tool for me at the moment, and the enhancements you're planning will extend the gap between you and the competition even farther.

      The SE Cockpit versus SEO Cockpit name issue is not good for you IMO, glad you're open to changing it, and hope you find something more suitable. During the webinar where I was introduced to this, when you gave out the name and the link, you were having to correct people messaging you with problems because they were misreading it as seocockpit, if I recall correctly.

      Cheers,

      Steve
  • Profile picture of the author oda
    SECockpit has been great to use for me, i am New to the porgram about 2 weeks and have been able to dig up some pretty cool keywords in competitive niches.

    The competition analysis is simply awesome and the ability to see the TOP ten sites and have all that data about their site gives you an excellent idea of what your up against as far as competition is concerned.

    Probably the best feature is the task List!

    Get this, once you pick your keywords and commence a project the software literally gives you a list of things to do that will increase your ranking faster. It is a complete No brainer Just log in, look at your task list for the project and complete the tasks Listed. If you've got some time SECockpit will just give you a few more things to do.

    Frankly I love the program and was sitting on the webinar just waiting for the order link. I was very surprised to get access for the price asked, It is a steal.

    If your considering this program get on it now before Sam and Shane raise the price, because beleive me this is worth a lot more than they are charging right now. Get in on the next webinar and you'll see what I mean.

    Take care all

    ODA
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  • Profile picture of the author rody
    I see that the cheaper package doesn't include the wonder wheel and google suggest keywords...is it better to just go for the bussiness class then? I would rather get the cheaper version but I'm sure I would be missing out on lots of great keywords...
    • Profile picture of the author salegurus
      Originally Posted by rody View Post

      I see that the cheaper package doesn't include the wonder wheel and google suggest keywords...is it better to just go for the bussiness class then? I would rather get the cheaper version but I'm sure I would be missing out on lots of great keywords...
      Maybe Sam could give a better answer...
      If cost is a factor why not try the economy plan i am sure you can upgrade.
      Yes you will get more keywords but a lot of them may not relate directly to your seed keyword plus they will have very low exact match search volume.
      But like you said you won't get the full benefit meaning you could miss a good keyword.

      Cheers
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  • Profile picture of the author msudawgs56
    Where are y'all seeing prices? Can someone help me with prices? Thanks
  • Profile picture of the author daddykool
    Will do Sam, bit bored today so will have a play on a more appealing tool name for you, that maybe encompasses the niche for it!
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  • Profile picture of the author msudawgs56
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  • Profile picture of the author AUKev
    I have not used the product and have been on the fence. I was extremely impressed with the webinar I was invited to check out. I have been using MS for 6-8 months and have been happy with the results, but it seems as though this product will remove a bit of manual searching for those 'gem' keywords. Was hoping for a one off price. The monthly model is the only thing that has kept me from jumping in. May jump in to lock in the pre-release price even if I just stay in for a few months to analyze the value. I do a ton of deep searching for keywords, looking for decent kw with low to medium competition. This tool appears to do that well and fast.
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    • Profile picture of the author sentient
      Originally Posted by AUKev View Post

      I have not used the product and have been on the fence. I was extremely impressed with the webinar I was invited to check out. I have been using MS for 6-8 months and have been happy with the results, but it seems as though this product will remove a bit of manual searching for those 'gem' keywords. Was hoping for a one off price. The monthly model is the only thing that has kept me from jumping in. May jump in to lock in the pre-release price even if I just stay in for a few months to analyze the value. I do a ton of deep searching for keywords, looking for decent kw with low to medium competition. This tool appears to do that well and fast.
      How do you lock in at the pre-release price? I haven't been able to attend a webinar because of time differences, and can't see anywhere to sign up to the tool when it's released.
  • Profile picture of the author Tony Shipp
    It hard to pay monthly from something you want use on a daily basis. Keyword research and competition analysis are very important, but once its done you are finished. Unless you publish pages/sites frequently, you wouldn't use this enough to justify the monthly payment.
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  • Profile picture of the author Natlex
    Hmm I seem to have bugs with it that in adwords it gives me no search results as soon as I put a minimum number. Also, not being able to log in an adwords account at business is quite annoying, doesn't feel like this is slower than alternatives to me even if I greatly enjoy the competition analysis. Currently I would actually use SEcockpit only to gauge the competition quickly if I could insert a large list of keywords that I gather somewhere else faster (like maybe even the normal adword tools were I could select 800 results).
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    • Profile picture of the author IMSeoPlan
      Just a question, comparing NF that brad callen created and this online keyword research tool, what are the major differences? hmm
    • Profile picture of the author IMSeoPlan
      Just a question, comparing NF that brad callen created and this online keyword research tool, what are the major differences? hmm I recently bought the NF and I use traffic travis to do some competition analysis which is pretty similar to MS in one way or another.

      I've been receiving emails from Michael as I'm also part of adsense100k members but haven't got the chance to listen to the webinar due to some time constraints that I have in the office.

      Just like to know what are the key points regarding advantages and disadvantages.
  • Profile picture of the author cypherslock
    Is there a trial version?
  • Profile picture of the author anislagan
    After seeing the monthly's, I hit the browser 'x' button.
  • Profile picture of the author cypherslock
    webinars? Where? I did a search online, only thing I came up with was an opt-in page. I'm trying to find info, screenshots, price, etc...?
  • Profile picture of the author Traxior
    I'm using TrafficTravis, Bogan Marketing Rain Man, and several other software in my toolbox to search keyword. Well, i used to do that. I bought SeCockpit some hours ago and find it extremly useful for my searches. And all the time saved that I can spend smoking more cigarettes or something else is just brilliant.

    Ok, it wont do everything, but im not sure if im gonna bother looking for cool niches when i get the diamond function. But yes, i have found something that im not happy with, but the perfect software only exist in each users brain...
  • Profile picture of the author kellio48
    I'm also not keen on the monthly fee and think it's dying trend with so much new software now being developed with a once off payment.
    I also think that 30 days is not enough time to properly evaluate the product as it's not enough time to learn how to use it, implement it and evaluate the results as a niche marketer which really can only be done over a longer period such as 6 months or so in several different niches as most successful niche marketers are involved in more than one niche..

    Incidentally, if anyone has not yet seen a webinar, Daniel Tan ran one a few days ago and can be be seen below.
    http://whitesquareim.com/s/webinars/...it-daniel-tan/
  • Profile picture of the author Wechito
    I have been using SEcockpit for maybe 2 months now and I only have good words for it.

    I totally agree with what others are saying about the data SEcockpit uses and how it interprets it. Here is what I want to add:

    - Great usability. The interface is very clean and intuitive.

    - You can be working with different tabs at a time. While the application is, for example analyzing the data for a specific keyword, you can switch to other tab and play around with another keyword.

    - You can organize your keywords using colored tags, what it a great visual aid and use folders to group and organize keywords.

    - It works very fast.

    Nowadays, it is my main keyword research tool and I will strongly recommend it.
  • Profile picture of the author ShaneRQR
    I'd like to quickly address the issue of the monthly pricing that some have brought up.

    First of all: I understand that no one prefers monthly fees. We'd all like to get everything for a one-time fee (preferably a fee of $0, right?).

    However, it's very important to understand why there's a recurring fee for this product. We didn't just make something like MS/KE2/MNF and decide to charge monthly for it because we like money.

    What SECockpit does can not possibly be done from a desktop application. SECockpit runs off of very powerful servers and does staggering amounts of data processing on hundreds of threads, involving proxies and all sorts of technical stuff that I don't even begin to understand (Sam is the tech genius behind all of that).

    It also pulls in data from SEOmoz which is the best damn SEO data you can possibly get, gathered by their crazy server-farm where they crawl the web and do an insane amount of data-crunching and testing to emulate Google as closely as possible.

    As you can imagine, this data isn't free.

    Every search you do through SECockpit costs money. Offering this for a one-time fee is simply not possible, because we'd go out of business if we did that.

    If you are new to SEO and keyword research, then I can absolutely understand that you might not see what the fuss is about or why we would have to charge a monthly fee. But I think everyone who's used other tools extensively and has "been around the block" has seen very quickly that SECockpit is a very different beast from other keyword tools.

    And in terms of cost: If you're doing a bit of niche marketing for digital products, what does it take to cover the SECockpit fees? Two or three commissions a month? Something like that.

    Anyway, just wanted to clear up the monthly fee thing.
  • Profile picture of the author aclacy
    Was on the webinar, I just can't justify it's monthly recurring expense. Rather give it a miss.
    The would have been better off selling as a once of $197 product IMO.

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