Best Service for Testing Solo Ads in Many Ezines?

by allinternet123

Posted: 13 years ago 21 replies

PRODUCT REVIEWS

I'm about to try my hand at Solo Ads, and see there are several services which offer "groups" of ezines you can purchase ads in. (Not talking about safelists or group lists). I thought that might be the best way to jump-start my testing instead of one ezine at a time...could anybody let me know of any services they've had good or bad experiences with?
Thanks,
Tom

#ads #ezines #service #solo

John Racine 13 years ago

Hi Tom,

I am interested in your results. I purchased the Diectory of Ezines and have been happy with the content, but have not used it. I am finishing up my first product and want to test the solo ads with it to see how effective it is.

I will keep an eye on this thread.

Good Luck!!!

John
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- myob 13 years ago
  
  I've been using the DOE almost everyday now for over 10 years. There is nothing better that I would recommend for finding ezine publishers. There are also numerous "ad co-ops" as well, but for the most part you are required to subscribe to each of the ezines for your ad to run. It may be effective for the IM niche.
  
  Thanks
  
  1 reply
  
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  allinternet123 13 years ago
  
  Originally Posted by myob
  
  I've been using the DOE almost everyday now for over 10 years. There is nothing better that I would recommend for finding ezine publishers.
  
  Thanks, myob: Hmmm...might have to reconsider the price tag if it's that good.
  Tom
  
  Thanks
  
  1 reply
  
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  myob 13 years ago
  
  Originally Posted by allinternet123
  
  Thanks, myob: Hmmm...might have to reconsider the price tag if it's that good.
  Tom
  
  Well, you can pay the $197 for unlimited use of the directory, or slog through the search engines. Have you checked out the JV Forum? There are usually some good advertising bargains there.
  
  Also, try solo-ads.com You can send your ads for free by reading other subscribers' ads. Sometimes I use that to test some new ideas. There is a paid option for sending solo ads to 3,000 for $25, as well as other advertising offers listed.
  
  Overall, however, I think ultimately you will find the Directory of Ezines to be a very good investment if you intend to do some large scale advertising.
  
  Thanks
  
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- allinternet123 13 years ago
  
  Thanks for the response, John. I'm considering subscribing to the Directory of Ezines as well, but might wait a bit. I understand it's quite helpful, though.
  Tom
  
  Thanks
  
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LegionNate 13 years ago

I found some Ezines but they seemed to be all geared towards the 'Make money online' niche. I'm not in the niche. Does the Directory of Ezines have ample opportunities, and slightly more obscure niche areas?

Solo-ads.com seems like it might be filled with people who are only reading emails so they can earn credits, and not out of actual interest. Does anyone know if that is the case? If so, is Directory of Ezines full of more of the same?
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bertuseng 13 years ago

Getting solo ads through respected IMers and people on Solo ads is probably your best bet, especially if you target this niche.
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- myob 13 years ago
  
  @LegionNate
  
  The DOE is a listing of hundreds of different niches and includes the ezine publishers, number of subscribers, demographics, ad rates, publisher contact info, etc. None of the niches I sell to are in the "make money" or "IM" market either. Some of the niches listed are quite obscure, but I always target the hottest and most heavily competitive niches only because that's were the big money's at.
  
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- allinternet123 13 years ago
  
  Originally Posted by bertuseng
  
  Getting solo ads through respected IMers and people on Solo ads is probably your best bet, especially if you target this niche.
  
  I see some solo ads in the WF Classifieds. Is that a good place to work from? My guess is because feedback is given those offers would be pretty solid?
  
  Thanks
  
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- celente 13 years ago
  
  Originally Posted by bertuseng
  
  Getting solo ads through respected IMers and people on Solo ads is probably your best bet, especially if you target this niche.
  
  I have actually had some very good results from reputable guys here in thsi forum. They have a service second to none and posts WSO 's from time to time. Look out for them. That is all i can say.
  
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LegionNate 13 years ago

Myob, thanks for that info, that was very helpful. I've been looking into Directory of Ezines for a little while. I might just need to bite the bullet.
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- myob 13 years ago
  
  As mentioned in a previous post, you perhaps should also checkout the JV Forum. You may find your target niche as it does have some lists other than IM. Or you can even post your request there. (It's huge!)
  
  Thanks
  
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shabit87 13 years ago

I did a solo ad once and a ad swap once. The solo ad was a scam..and I should've known it. This is what I would have done differently knowing what I know now.

1. Join their list...stay on it for about a week, maybe a week and a half and evaluate their mailings (the message, how often, etc)

2. Ask for referrals. Not just emails, but those active on the net. Maybe they have a website...a WF profile, anything that "validates" them. Then contact them via email/PM asking their honest experience with the seller in questioning

3. Get proof of list size/open rate. Sometimes this won't be needed but you can't be too careful. Especially ask for proof if referrals seem to be unreachable or just not as informative as you'd like.

4. Pay via paypal or credit card (ASK FOR INVOICE, DONT JUST SEND MONEY). If anything goes wrong file a claim.

5. Join their list to ensure that the day you set your mailing is the day it is sent.

6. Get a guarantee. If there is no guarantee of clicks you may wanna reconsider. Also check the subscriber rate to open rate. If you they have 10K subscribers and only a 100 guarantee rate, you may not wanna be associated with this mailing. Super low open rates aren't something you wanna be a part of...but evaluate this for yourself and make the decision best for you and your biz.
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- allinternet123 13 years ago
  
  Hi a.k.a. Ryan: Thanks for the detailed and very helpful advice! I will re-read and print it out.
  Tom
  
  Thanks
  
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Adrian Jock 13 years ago

Tom, if I understand you correctly you're not very experienced in this field ("I'm about to try my hand at Solo Ads").

That's why my suggestion is to focus first on testing YOUR ad copy. Forget about buying ads in groups of ezines. Buy very cheap solo ads in the SAME ezine, use different (more or less) ads and compare the results (compare the no. of clicks, not the no. of sales or signups!).

Reason: You know ... to find a potential unpleasant thing such as the ad copy is not yet very good you don't need to buy expensive ads. Why paying more money to find the same thing about your ad?

After you tested your ad copy and you're pretty sure that you have a good ad copy then you can go to the next level.

Adrian
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- allinternet123 13 years ago
  
  Thanks, Adrian: Good advice, I'm sure. I've just subscribed to your ezine which seems to be full of helpful stuff for ezine advertising.
  Tom
  
  Thanks
  
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allenjohn 13 years ago

Hi - I agree. Test small. Tweak. Then test again. Then ramp up when good. All the best, Allen
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lowkey786 13 years ago

I use the directory of ezines, this has been the best for me so far.
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dejoliet31 13 years ago

I am a Life member of Directory of Ezines and have purchased Solos from their list with great success, but I have also had a few bummers. I have also used JVs and AdSwaps (independently and through ad swap coordinators).

1. You do need to be aware of the honesty of your provider or partner. Unfortunately, that is often difficult to determine, except by experience. So start small and protect your wallet.

2. Your offer makes a whale of a difference. Every time my mail-out failed (sometimes miserably) was not the fault of the list owner. There were times when my offer was poorly tested, poorly structured, etc. In other words, it was my fault. So take the time to TEST...TEST... TEST your offer before doing a big roll out.

The Director of Ezines is a great resource, plus there are also providers here on the WF who offer great Solo Ad bargains.

I wish you the best with your product.
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hbhanot 12 years ago

For me this is just a gamble unless you are sure and going with good ezine. Always remember good Ezines do not come cheap.
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Robert02011 9 years ago

Lots of good info here thanks
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