1-2 keyword rule VS Exact Match Expansion

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Looking for answers, looking for answers...

I read tips like "Keep ad groups to 1-2 keywords" and "Only use exact match" and "Use phrase match to find new exact matches"

How do these tips add up? If you get more exact matches you are easily going to exceed your 1-2 keyword rule, right? :confused:
#internet marketing product reviews & ratings #exact #expansion #keyword #match #rule
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