Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got"

JohnB23 · 02-07-2009, 09:02 PM

A few other reviews of his products (ones I have)...

-"How to get from where you are to where you want to be". Excellent, as another poster said. Maybe his best product because its so clear. Its a 6 week coaching program. He walks you through step by step....you start with strategic planning questions, then through his 3 ways to grow a business model, then you add layers on top of that. Then finally, your optimal business strategy that you've honed down. Pure gold.

-Mastermind Marketing (Aug 1994). He did a bunch of masterminds in the early to mid 90's. I think 10-20 in the US, UK, and Australia? This is his mainstay seminar. I think very overlooked in this internet/pdf age. Only $30 or something now. But alot of information not in his books (or his tony robbins interview which is excellent).

-UK Ex Factor. A little bit sophisticated. Didn’t understand the ex factor concept. It was a mastermind seminar, then ex factors on top of it, then the 3rd day?? Too overwhelming if you’re just getting started with his concepts.

-On one of his seminar tapes, he said he read marketing books from the 20’s, 30’s and 40’s, because marketers back then only had the printed word. They knew human nature. I think its important in understanding what he does. He’s rooted deep in human nature and how the mind works.

-Also, listen to his seminar tapes, and hear the audience members. On his protégé seminar (1990), he spends a few hours asking everyone why they’re here, what they want to get out of it. They’re all self consumed and it hit me….that’s how you write a sales letter. That’s what you’re addressing…what people want.

-His life story is interesting, on the protégé tapes and in a video set, my life in marketing. Worth listening to if you’re already a fan.

-Tony Robbins interview (powertalk). Excellent summary of his concepts.

-Strategy Setting Super Summit (from April 03). Kind of rare, I dont see it for sale often. Might be $300-500 when it shows up? But I think its worth it just for his case studies, cd's 7 and 8. He goes through 15 or 20 really good examples of strategy, and makeovers he's done. And other good examples later.

TimCastleman · 02-07-2009, 11:00 PM

John -

Glad to meet another Jay Junkie. I will have to look into some of the courses you mentioned - truth be told I have enough and I've found that his $12 book is the best marketing book around.

Tim

JohnB23 · 02-08-2009, 02:30 PM

Yeah, he has quite a few products.

Mostly I got them out of curiosity. Theres lots of little nuggets not in his "Getting Everything" book or his other books.

On his protege tapes for example, there's one little comment about...no one had ever sold a seminar for $5 k. Most marketing trainings were $500 before Jay came along. And he commented...but if it performed, you could triple the price (he sold it for $15k, then raised it to $20 k). Gives you a little insight into how he prices things. Makes you question if people know whether their product performs or not.

Also, he talks about pre emptive marketing. Mentions the Schlitz beer. I probably heard that story 10-15 times from his books or reports before it clicked. Then in his "how to get" course, he mentions it and it finally clicks. It has to do with reason why, and its more about the customers perspective than the story.

If you're familiar with his stories but they dont click....they might click from listening to other tapes.

TimCastleman · 02-08-2009, 09:09 PM

John:

I have one of Jay's 15k seminars on tape, plus his 6 week coaching program in addition to his book (he's got another one coming out this year).

I want to make sure that I use what I have from him already before buying new stuff - but it is easier said than done.

oneempowered · 03-10-2009, 03:01 AM

Quote:

Originally Posted by AndrewCavanagh

I have a whole stack of Jay Abraham seminars and other stuff and the $20 book really does include all the major principles he covers.

I think most people who read it undervalue the information because they haven't paid $5,000+ for it (as you would if you went to one of his seminars).

All the information is there in that book although most of Jay's seminars are about APPLYING that information which is exactly what you need to do with the information from the book.

Kindest regards,
Andrew Cavanagh

Andrew,

Are you wanting to get rid of any of your extra Jay Abraham material? Or want to start a "warrior library loan program?"

Samuel Lee · 03-11-2009, 05:17 AM

Thanks for your reply post Tim, have googled Dan Kennedy's "Ultimate Marketing Plan" ebook and it looks really good! Many thanks for that one!

JasonParker · 03-11-2009, 10:34 AM

I have one of Gary Halbert's 12 CD Copywriting Seminars if anyone wants to make a trade or loan. Just PM me.

ConnieMuller · 03-11-2009, 10:39 AM

So many of these things come down to sound business basics. While there are always new jewels to be found, we so so often forget the treasures we learned about years ago.
But yes, it is a priviledge to learn from names such as these.

JasonParker · 03-11-2009, 10:43 AM

Quote:

Originally Posted by ConnieMuller

So many of these things come down to sound business basics. While there are always new jewels to be found, we so so often forget the treasures we learned about years ago.
But yes, it is a priviledge to learn from names such as these.

What's kind of cool is that business basic are connected with a lot of today's IM strategies... like OTOs are really just addons.

If you can creatively strategize with Abraham's teachings in mind, there's no telling how much money you could make.

TimCastleman · 03-11-2009, 11:00 AM

OK I have made my way through a couple more of Jays programs. There is a lot of great info but I still contend that you can get everything you need out of his $12 book or his $495 home study course. He used the same principals in most things and it comes back to what he talks about in the book.

Also if you do a search on Jay Abraham in google you'll find a place that sells a lot of his stuff for great prices. Best of luck to all.

Tim

JohnB23 · 07-04-2009, 11:27 PM

About his $12 book, "Getting Everything You Can", there are a few sections that I've transcribed to word documents, that I review every so often, I found them to be very valuable...

-Building Breakthroughs.

-Making Quantum Leaps

-And his 50 consulting questions near the front of the book.

nostih · 07-04-2009, 11:31 PM

I totaly agree. Another book that I like is "Go It Alone" by Bruce Judson.

It's perfect for internet marketers. It talks about how to build a large business in terms of sales while staying small, 1-6 employees.

Quote:

Originally Posted by BrianMcLeod

Two business minds that anyone who calls themselves a marketer should really climb inside:

1) Jay Abraham
2) Michael Gerber

Both are amazing thinkers about both the big picture stuff as well as the details.

Good call, Jason.

AndrewCavanagh · 07-04-2009, 11:40 PM

It really is a fantastic book.

I have multi thousand dollar courses from Jay Abraham and this book actually covers most of the information you'll find in many of them (although it only does it in the written format which is not as valuable for everyone).

At the price it is a must read book if you're a marketer.

Kindest regards,
Andrew Cavanagh

JasonParker · 07-04-2009, 11:41 PM

Speaking of Abraham...I just got his new book but haven't cracked it open yet. Anybody read it?

VegasVince · 07-04-2009, 11:52 PM

Some of the greatest marketing books I've ever discovered over the years... came as a result of hitting up the used book section of those cool little mom and pop books stores....and even the FOR SALE section of my public library.

I picked up an entire Jay Abraham seminar.....at a bookstore for $5 friggin' bucks in Oregon once. It was a little beat up....but all there!

Went back a couple weeks later...and they were out of business.

I wonder why!

They should have read Jay's sage advice....instead of unloading it for pennies.....and maybe they would have lasted.

xxx Vegas Vince
Legend.

xiaophil · 07-05-2009, 01:45 AM

I had the pleasure of attending one of Jay's courses 'live' last year and his content was not at all what I expected. A real eye opener. He had us read "The Strategy of Preeminence" twice a day for a month. Look it up. In a nutshell it's all about really putting your client's needs before your own and becoming a truly trusted adviser - but that brief description doesn't do it full justice. Once his ethical viewpoint sunk in it changed the way I think about business forever.

The IM industry could use a good dose of Jay's philosophy IMO. There are too many cowboys around promising whatever they have to to make a sale. You know, the one-off fly-by-nighters. Sure, not only IM is infected, but they seem more prevalent in this industry as it's easy to mimic a trusted source, at least temporarily, and operate from behind a thin but convincing visage. Once they've been outed and the gig's up, it's time to paint another mask and front right up to the people they've just ripped off - looking fresh, smiling, and friendly. Stuff the list-building, there's enough of a newbie market that recurring one-offs can be a full time occupation.
</rant>

Have you have ever bought multiple products from the same vendor and been happy every time? Do they under-promise and over-deliver? Do you feel like you trust them? They are in fact a trusted adviser? That's what the receiving end of Jay's philosophy feels like . No tricks. Straight to the core requirements of ethical, sustainable and profitable business strategy.

I have spent thousands on Jay's offerings over the years and wish I had done so sooner. For me, it was all worth it just to learn how business and human fulfillment can coexist, mesh, overlap and in fact blend together into one.

Thanks Jay.

***

I'll bet your looking for an aff link after that lot!

JohnB23 · 07-05-2009, 05:44 PM

I've read his new book, The Sticking Point.

It's more strategic, more systems oriented than his first book, "Getting Everything You Can". More about working on the business. Also includes thoughts from Rich Scheffren, and Chet Holmes.

Lots of quotes and sections you'll want to underline and go back to.

About being the most trusted advisor....I dont think most businesses know their purpose. They think its to make a one time sale. Or make the most they can. Jay's philosophy is be the most trusted advisor in the category. And the money is a byproduct of the value that you give.

02-07-2009, 09:02 PM	#51
JohnB23 HyperActive Warrior Join Date: Jun 2005 Location: Los Angeles, Ca Posts: 140 Thanks: 1 Thanked 23 Times in 18 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" A few other reviews of his products (ones I have)... -"How to get from where you are to where you want to be". Excellent, as another poster said. Maybe his best product because its so clear. Its a 6 week coaching program. He walks you through step by step....you start with strategic planning questions, then through his 3 ways to grow a business model, then you add layers on top of that. Then finally, your optimal business strategy that you've honed down. Pure gold. -Mastermind Marketing (Aug 1994). He did a bunch of masterminds in the early to mid 90's. I think 10-20 in the US, UK, and Australia? This is his mainstay seminar. I think very overlooked in this internet/pdf age. Only $30 or something now. But alot of information not in his books (or his tony robbins interview which is excellent). -UK Ex Factor. A little bit sophisticated. Didn’t understand the ex factor concept. It was a mastermind seminar, then ex factors on top of it, then the 3rd day?? Too overwhelming if you’re just getting started with his concepts. -On one of his seminar tapes, he said he read marketing books from the 20’s, 30’s and 40’s, because marketers back then only had the printed word. They knew human nature. I think its important in understanding what he does. He’s rooted deep in human nature and how the mind works. -Also, listen to his seminar tapes, and hear the audience members. On his protégé seminar (1990), he spends a few hours asking everyone why they’re here, what they want to get out of it. They’re all self consumed and it hit me….that’s how you write a sales letter. That’s what you’re addressing…what people want. -His life story is interesting, on the protégé tapes and in a video set, my life in marketing. Worth listening to if you’re already a fan. -Tony Robbins interview (powertalk). Excellent summary of his concepts. -Strategy Setting Super Summit (from April 03). Kind of rare, I dont see it for sale often. Might be $300-500 when it shows up? But I think its worth it just for his case studies, cd's 7 and 8. He goes through 15 or 20 really good examples of strategy, and makeovers he's done. And other good examples later.

02-07-2009, 11:00 PM	#52
TimCastleman Gunslinger War Room Member Join Date: Aug 2008 Posts: 1,654 Blog Entries: 34 Thanks: 174 Thanked 794 Times in 303 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" John - Glad to meet another Jay Junkie. I will have to look into some of the courses you mentioned - truth be told I have enough and I've found that his $12 book is the best marketing book around. Tim

02-08-2009, 02:30 PM	#53
JohnB23 HyperActive Warrior Join Date: Jun 2005 Location: Los Angeles, Ca Posts: 140 Thanks: 1 Thanked 23 Times in 18 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" Yeah, he has quite a few products. Mostly I got them out of curiosity. Theres lots of little nuggets not in his "Getting Everything" book or his other books. On his protege tapes for example, there's one little comment about...no one had ever sold a seminar for $5 k. Most marketing trainings were $500 before Jay came along. And he commented...but if it performed, you could triple the price (he sold it for $15k, then raised it to $20 k). Gives you a little insight into how he prices things. Makes you question if people know whether their product performs or not. Also, he talks about pre emptive marketing. Mentions the Schlitz beer. I probably heard that story 10-15 times from his books or reports before it clicked. Then in his "how to get" course, he mentions it and it finally clicks. It has to do with reason why, and its more about the customers perspective than the story. If you're familiar with his stories but they dont click....they might click from listening to other tapes.

02-08-2009, 09:09 PM	#54
TimCastleman Gunslinger War Room Member Join Date: Aug 2008 Posts: 1,654 Blog Entries: 34 Thanks: 174 Thanked 794 Times in 303 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" John: I have one of Jay's 15k seminars on tape, plus his 6 week coaching program in addition to his book (he's got another one coming out this year). I want to make sure that I use what I have from him already before buying new stuff - but it is easier said than done.

03-11-2009, 05:17 AM	#56
Samuel Lee HyperActive Warrior Join Date: Jan 2009 Location: Ottawa, Canada Posts: 285 Thanks: 64 Thanked 7 Times in 7 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" Thanks for your reply post Tim, have googled Dan Kennedy's "Ultimate Marketing Plan" ebook and it looks really good! Many thanks for that one!

03-11-2009, 10:34 AM	#57
JasonParker Senior Warrior Member War Room Member Join Date: Jun 2007 Location: USA Posts: 4,156 Thanks: 906 Thanked 1,050 Times in 433 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" I have one of Gary Halbert's 12 CD Copywriting Seminars if anyone wants to make a trade or loan. Just PM me.

03-11-2009, 10:39 AM	#58
ConnieMuller The Online Edge Join Date: Mar 2009 Location: Somewhere on Planet Earth Posts: 16 Thanks: 0 Thanked 1 Time in 1 Post Contact Info	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" So many of these things come down to sound business basics. While there are always new jewels to be found, we so so often forget the treasures we learned about years ago. But yes, it is a priviledge to learn from names such as these.

03-11-2009, 11:00 AM	#60
TimCastleman Gunslinger War Room Member Join Date: Aug 2008 Posts: 1,654 Blog Entries: 34 Thanks: 174 Thanked 794 Times in 303 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" OK I have made my way through a couple more of Jays programs. There is a lot of great info but I still contend that you can get everything you need out of his $12 book or his $495 home study course. He used the same principals in most things and it comes back to what he talks about in the book. Also if you do a search on Jay Abraham in google you'll find a place that sells a lot of his stuff for great prices. Best of luck to all. Tim

07-04-2009, 11:27 PM	#61
JohnB23 HyperActive Warrior Join Date: Jun 2005 Location: Los Angeles, Ca Posts: 140 Thanks: 1 Thanked 23 Times in 18 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" About his $12 book, "Getting Everything You Can", there are a few sections that I've transcribed to word documents, that I review every so often, I found them to be very valuable... -Building Breakthroughs. -Making Quantum Leaps -And his 50 consulting questions near the front of the book.

07-04-2009, 11:40 PM	#63
AndrewCavanagh Senior Warrior Member War Room Member Join Date: Dec 2006 Location: Cairns, Australia. Posts: 3,323 Thanks: 3 Thanked 814 Times in 445 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" It really is a fantastic book. I have multi thousand dollar courses from Jay Abraham and this book actually covers most of the information you'll find in many of them (although it only does it in the written format which is not as valuable for everyone). At the price it is a must read book if you're a marketer. Kindest regards, Andrew Cavanagh

07-04-2009, 11:41 PM	#64
JasonParker Senior Warrior Member War Room Member Join Date: Jun 2007 Location: USA Posts: 4,156 Thanks: 906 Thanked 1,050 Times in 433 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" Speaking of Abraham...I just got his new book but haven't cracked it open yet. Anybody read it?

07-04-2009, 11:52 PM	#65
VegasVince I Am Legend War Room Member Join Date: Oct 2006 Location: Las Vegas, Nevada...and Florida. Posts: 1,278 Blog Entries: 2 Thanks: 290 Thanked 473 Times in 185 Posts Social Networking	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" Some of the greatest marketing books I've ever discovered over the years... came as a result of hitting up the used book section of those cool little mom and pop books stores....and even the FOR SALE section of my public library. I picked up an entire Jay Abraham seminar.....at a bookstore for $5 friggin' bucks in Oregon once. It was a little beat up....but all there! Went back a couple weeks later...and they were out of business. I wonder why! They should have read Jay's sage advice....instead of unloading it for pennies.....and maybe they would have lasted. xxx Vegas Vince Legend.

07-05-2009, 01:45 AM	#66
xiaophil Took The Red Pill War Room Member Join Date: Apr 2006 Location: Here and Now Posts: 374 Thanks: 124 Thanked 105 Times in 63 Posts Contact Info	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" I had the pleasure of attending one of Jay's courses 'live' last year and his content was not at all what I expected. A real eye opener. He had us read "The Strategy of Preeminence" twice a day for a month. Look it up. In a nutshell it's all about really putting your client's needs before your own and becoming a truly trusted adviser - but that brief description doesn't do it full justice. Once his ethical viewpoint sunk in it changed the way I think about business forever. The IM industry could use a good dose of Jay's philosophy IMO. There are too many cowboys around promising whatever they have to to make a sale. You know, the one-off fly-by-nighters. Sure, not only IM is infected, but they seem more prevalent in this industry as it's easy to mimic a trusted source, at least temporarily, and operate from behind a thin but convincing visage. Once they've been outed and the gig's up, it's time to paint another mask and front right up to the people they've just ripped off - looking fresh, smiling, and friendly. Stuff the list-building, there's enough of a newbie market that recurring one-offs can be a full time occupation. </rant> Have you have ever bought multiple products from the same vendor and been happy every time? Do they under-promise and over-deliver? Do you feel like you trust them? They are in fact a trusted adviser? That's what the receiving end of Jay's philosophy feels like . No tricks. Straight to the core requirements of ethical, sustainable and profitable business strategy. I have spent thousands on Jay's offerings over the years and wish I had done so sooner. For me, it was all worth it just to learn how business and human fulfillment can coexist, mesh, overlap and in fact blend together into one. Thanks Jay. *** I'll bet your looking for an aff link after that lot!

07-05-2009, 05:44 PM	#67
JohnB23 HyperActive Warrior Join Date: Jun 2005 Location: Los Angeles, Ca Posts: 140 Thanks: 1 Thanked 23 Times in 18 Posts	Re: Killer Marketing Book - Jay Abraham's "Getting Everything You Can Out Of All You've Got" I've read his new book, The Sticking Point. It's more strategic, more systems oriented than his first book, "Getting Everything You Can". More about working on the business. Also includes thoughts from Rich Scheffren, and Chet Holmes. Lots of quotes and sections you'll want to underline and go back to. About being the most trusted advisor....I dont think most businesses know their purpose. They think its to make a one time sale. Or make the most they can. Jay's philosophy is be the most trusted advisor in the category. And the money is a byproduct of the value that you give.