JasonParker

I'm about halfway through Jay Abraham's "Getting Everything You Can Out Of All You've Got" and I've got to say it could be THE best book I've ever read on marketing. It's filled with proven principles that I know will become a big part of the heart and soul of my future businesses. The book also contains timeless tactics.

You get advice that came out of 7 billion dollars in profit that Abraham is responsible for.

You can get it on Amazon used for just a few bucks.

Just thought I'd give the heads up...

BrianMcLeod

Two business minds that anyone who calls themselves a marketer should really climb inside:

1) Jay Abraham
2) Michael Gerber

Both are amazing thinkers about both the big picture stuff as well as the details.

Good call, Jason.

JasonParker

Hey Brian.

Gerber huh?

What's a good one by him?

John Rowe

I agree Jason, it's a great book. More offline businesses should read the damn thing too. Almost none of them are doing the things Jay talks about.

Justin Mandel

Looks like a good recomendation - I'm going to look into it, thanks Jason!

BrianMcLeod

Hey Jason,

Grab a copy of "The E-Myth".

What you will find with Gerber (and Abraham) is that you'll immediately discover where so many of today's "marketing geniuses" got so much of their material.

: )

Brian

JasonParker

Thanks for the heads up Brian.

...Yeah you're right... USP, risk reversal, making a fortune on the backend and all is nothing new. Coming from the horse's mouth it's articulated really well though.

(Even Abraham's Strategy of Preeminence has been repackaged in a few products I've had.)

TimCastleman

Jason -

That book can be life changing. I've read a ton of books from everyone and anyone but the first time I read Jay's book everything clicked. I read it every couple of weeks and every time I get new ideas from him.

There are few things so inexpensive as books that can be life changing as his is.

Sadly, most people will just stick to special reports, etc paying way too much for something they can find in a used $6 book.

Kyle Tully

That's another one of those $10 books that can teach you way more about marketing than most $2000 courses.

E-myth is also a great one if you're serious about building a real business you can walk away from.

JasonParker

Hey Kyle,

Are you talking about E-Myth Mastery or E-Myth Revisited?

Joseph Ratliff

Yeah, my copy of "Getting Everything You Can..." has been propped open so many times the pages are coming out of the spine in little chunks...the front cover has almost ripped off completely from being folded open so much.

Dog eared...scribbled notes...etc..etc...

One of a small handful of my hundreds of books that has been read / used that much. It's that important to me.

Anyone who doesn't have a copy is "missing episodes" as John Delavera would say.

Lance K

Frankly, I'm glad more offline business owners DON'T read it.

It's easily one of the top 5 books I've ever read on any subject.

Jason, if you haven't read "Influence: The Psychology Of Persuasion" by Robert Cialdini, that's another one on my top 5 list.

TimCastleman

6 books that will make you a million dollars

1. Jay Abraham's book "Getting Everything ...."
2. Dan Kennedy "No BS Sales"
3. Dan Kennedy "Ultimate Marketing Plan"
4. "Influence: The Psychology Of Persuasion" by Robert Cialdini
5. Adweek's Guide to Copywriting by Joe sugarman
6. The secret of selling anything by Harry Browne

I think this would be a world class education for anyone interested and all could be had for less than $75.

HallOfWords

Thanks for the info. I'll look into it

JasonParker

Nice list.

I've avoided getting No BS in the past because I've seen reviews where other people say it's just a lead generation book with no real value. Guess I'll get it now.

Bruce NewMedia

I got Jay's book like 10 or 12 years ago.

He was sending out review copies at the time to marketers and speakers. I find myself still referring to it all these years later. Its really a good distillation of his major marketing principles.
______
Bruce

Don Schenk

In 1993 I had the opportunity to spend three days in one of Jay Abraham's marketing bootcamps.

It was NOT a pitchfest of any kind. And we would start with breakfast at around 7 AM and finish after midnight, then do it again all three days.

Jay and one of his associates Mac Ross were the only speakers! I don't know how they found the energy.

What I learned in that program was truly life-changing and business-changing.

Jay's stuff is very good. And I found Jay to be a truly nice guy who really does care that what he teaches has a positive effect on those who follow his advice. It tickles him when he see someone make a success by using one of his principles.

:-Don

Ron Douglas

I just ordered this book. Thanks for the recommendation.

TimCastleman

Ron -

You won't be disappointed with the book. The key as with everything is action. No matter how good your ideas are you need to use them to see results.

Lee McIntyre

Jason - without the E-Myth Revisited I never would have grew my business so fast. It gave me a HUGE revelation that ultimately led to me hiring James and Roy, and then never looking back.

Highly recommended!

Thank you for the Abraham recommendation - it's on my "to read" pile but it's now just moved closer to the top

Cheers

Lee McIntyre

JasonParker

No problem Lee.

Some of the things I learned from you quadrupled my income back in June of last year, so you're not such a bad teacher yourself!

...That's cool about E-Myth Revisited. I'm looking forward to getting my hands on it.

AndyCamden

Jay is awesome and I am a big fan of his.

JasonParker

He's always seemed like that to me too... He must feel like he's living a very fulfilling life both truly helping others and being super rich.

Lee McIntyre

That's REALLY nice to hear Jason. Thank you for that!

The best part about this "job" is hearing things like that, so thank you. Last week an old school student of mine grabbed me on the stairs in Marks and Spencers to say thank you for helping him pass his exams and get into college. I don't think you can beat that feeling.

I'm looking forward to reading the book you recommend. Thanks again

Lee McIntyre

Steve Solem

Just have to say that Jay's book mentioned here is probably the most read and reread book in my collection and like Kyle indicated, I've learned much more about marketing from him than I ever did in any college marketing course.

Oh, and Gerber's stuff is great too!

Loren Woirhaye

Jay has another book coming out this year.

I consider "Getting Everything..." to be essential reading
and I often tell people to read it - even though I don't
think it's an incredible book at all. Jay would even admit
that a lot of his thinking is borrowed from the old masters,
so depending on how many other marketing books you've
read you'll find his ideas to be revelations, or not.

Lots of other authors are influenced by Jay and he borrowed
liberally from those who came before - in fact that's more
or less how he defines a marketing genius. That he has
done so well teaching and practicing what are really very
common-sense - but not always obvious - business principles
is proof of how powerful they are.

oneempowered

I agree. Getting Everything You Can Out Of All You've Got is a great introduction to Jay's material.

Read everything you can from Jay Abraham.

Marie-Anne

Damn. This will just kill my CC. I will have a look at ebay. maybe I can get them for a good prize there. Thanks for the therad some very goodm recommendations...

MrYossu

Not wishing to go against the general trend of this thread, but I'm interested to know what you found so good about this book.

I bought it last year, based on recommendations from people here, and I can honestly say it was the most dull and unhelpful book I've ever read. I'm not trying to be nasty, but that's the truth. I was hoping for some good business advice, but never found it.

I found the whole book to be far too theoretical, and far too abstract to be of any use. I couldn't find any practical recommendations that I could use to improve my business.

I found the conversations with Sarah interesting, but very frustrating. I just couldn't see where he was going with her. He identified problems, but never really solved them in any practical way.

Did we read the same book? I would be interested to hear what you have to say. What exactly did you get out of it that helped you?

Ta ra

Lee McIntyre

When I read this book I was doing about $20,000 per month in online profits, but was working FAR too hard.

I'd tried to outsource many elements of my online business, before hitting various brick walls. The stories with Sarah showed that I wasn't alone, and the struggle she had been through to grow her business DEEPLY resonated with me.

As the stories continued, I could see the path out of the "entrepreneurial trap" I'd created for myself. I then went ahead and created systems for everything, and hired people to manage and implement these processes.

Now my profits have increased and my workload has vastly decreased. This book helped show me the way.

If you're looking for a step by step "system" then you won't find it in this book. BUT if you're an overworked entrepreneur who has ever felt "trapped" by your own business then read this book right now.

Whenever I have new mentoring clients who struggle to "let go", or who have a profitable business but have hit an invisible glass ceiling, then I insist they read this book.

I hope this helps

Lee McIntyre

Joseph Ratliff

The two especially good ones in this series (in my opinion) are "No B.S. Wealth Attraction For Entrepreneurs" and "No B.S. Mass Marketing To The Affluent"....my two favorites...but the "Time Management" was also a shift in mindset for me.

Valeriu Popescu

Funny, I have this book for a long time but never have the time to read it. Now I know I will do...

Valeriu

TimCastleman

This books is great and really helps explaining that you can totally control how your customer interact and their customer experience with your business.

I'd bet if you spent the money and bought all of Dan's books you couldn't go wrong. In addition, pick up Jay's book and you'll have a great marketing experience.

joecool1972

I will be getting this book next, thanks for that.

JasonParker

Cool. Thanks Joseph.

I think I just ordered the Time Management one the other day. I'll pick up the others you suggest.

Philip John

Jason: Thanks for the recommendation, Ill be checking Jays book out.

Tim: Dan Kennedy "No BS Sales" – I couldn’t agree more, great book.

Loren Woirhaye

Not all of Dan Kennedy's books are equal. The Marketing
To The Affluent book is really good though.

Raydal

I am a Dan Kennedy fan, but I must say that assessment is right. If you've
read any one of the No B.S. series you've read all. I think that he is a master
of re-using the same information with a different target audience and he
teaches this and does it in his books.

In the last week I've read ...(No B.S. series)

1. How To Make Millions With Your Ideas
2. Wealth Attraction for Entrepreneurs
3. Business Success

and they all have the same information, with the same stories about his
clients as examples, just arranged in a different way.

I would recommend the Ultimate Sales Letter and Marketing Plan as the
real no-fluff books. All the others are really 'lead generators'.

Same for his newsletter; if you've subscribed for a year you have it all.

-Ray Edwards

Deji

Anothe one of Jay's ebooks that is really very good is "Windfall Reports Profits Paradox".You can also check out his "Mr X" book which people say is very good but which I haven't read yet.

AndrewCavanagh

I have a whole stack of Jay Abraham seminars and other stuff and the $20 book really does include all the major principles he covers.

I think most people who read it undervalue the information because they haven't paid $5,000+ for it (as you would if you went to one of his seminars).

All the information is there in that book although most of Jay's seminars are about APPLYING that information which is exactly what you need to do with the information from the book.

Kindest regards,
Andrew Cavanagh

jhongren

I also recommend Jay Conrad Levinson.

He has been well known as the Father of
Guerilla Marketing.

I bought almost all his books. =)

You can check out his website and books here
=> Guerrilla Marketing Online - The Official Site of Guerrilla Marketing and Jay Conrad Levinson

Cheers,
John

abelacts

I have to agree with you, Jason, it's a damn good book. I like the part that you can even work with competitors - whom most business persons shun away.

Side note: I have 2 extra copies (unused, hard cover) from a book supplier friend some time ago. If you are interested in getting a copy, please PM me.

Shaun OReilly

The book Getting Everything You Can Out of All You've
Got is a great introduction to Jay Abraham's work.

I have most of his other books and programs and by far
the best one of his so far is his 12-CD audio program
"How to Get from Where You Are to Where You Want to
Be"

It's a relatively early recording of Jay Abraham in a studio
where he lucidly talks through most of his marketing
mindset and strategies.

I think that this is his best work I've seen because it
goes through almost all of his strategies step-by-step.

He's also go a Nightingale-Conant 6-CD audio set The
Mastermind Marketing System. Though good and cheaper,
it's not as good as the How to Get from Where You Are to
Where You Want to Be 12 CD set.

Dedicated to your success,

Shaun

Steadyon

This thread has reminded me about Jay's book.

I started to read it a few years ago and never finished it. I did find it a bit dry and not an exciting read.

I will read it again now.

Funnily enough, sometimes one can read a book and not get that much from it. A while later when reading it again, you can get so much more out of it. It often seems like a completely different book and usually I can't believe it is the same book. Almost like I'd never read it again.

I think this phenomena can be for many reasons, perhaps there are concepts or words in the book that you don't really understand, but you skip passed them. Also, you weren't quite ready for what the book had to say.

Weeks, months or years later and you read it again and WHAM, you finally get it.

MrYossu

Maybe that's why it didn't resonate with me. I'm not making anything like that, but I'm not working that hard either

I guess I wasn't up against the wall like you, I was looking for advice on how to grow my business without getting into that trap. I don't think it was much good for that.

Also, I read it directly after reading "The 4-Hour Work Week," and it was a big let-down compared to that. The stuff about outsourcing didn't excite me as T4HWW had already put all that in my mind, and had presented it in a far more entertaining and stimulating way. When I read about it in The E-Myth, I was yawning over his dull presentation, and not learning anything that T4HWW hadn't covered.

I guess I'll have to wait until I'm earning big bucks, then read it again

Ta ra
Alan

KatieWilliams

Damn, I wish I'd seen this list before Christmas when people were asking me what presents I wanted and I couldn't think of any ideas to give them!!

Katie

TimCastleman

Jay and Dan Kennedy could give people more business than they could handle if they just took what they advised and used it.

Tim

Scott Hewitt

Thanks for the good advice

Joshua N. Rabon

I'd just like to quickly mention a few books in the same League as Jay Abraham's "Getting Everything You Can Out Of All You've Got" as well as some of the other books mentioned here.

Ben Mack's "Think Two Products Ahead". His Legend Platform Is Killer.

Although, I recommend buying the book, you can google "Ben Mack legend Platform" and find a pdf of that section of his book for free. The whole book is great and worth more than what you'll pay at amazon, but the legend platform is essential. It is a one page visual layout of your Direct-Branding DNA (direct-marketing principles and branding strategies working in harmony), that helps you optimize all of your communications and keep them on target.

The best book IMHO is Eugene Schwartz's Breakthrough Advertising.

Dr. Harlan Kilsten gives away over a dozen free mind maps on this classic at Breakthrough Advertising Eugene Schwartz Freelance Copywriting Direct Mail Internet Copywriting

and Allen Says' "Private Posts' is another great one.

JohnB23

Oh man, great discussion. I'm a Jay junkie.

I was just in Orlando on vacation for the past week and a half (live in California) and I took his Mastermind Marketing seminar (from 94) along. Originally sold for $5,000 (which was alot in 94). Seemingly "outdated" by todays standards (you can buy it for $30-50 on ebay). But nobody really "gets it".

The "Getting Everything" book is a great intro to his mindset and methods. But you have to listen to his seminars and immerse yourself. Its easy to waste time on books or little reports. But his seminars are the main deal, very meaty and powerful.

It boggles my mind that he could be paid a million dollars in one weekend for a seminar (say 200 people at $5,000). When the average marketing author (or college professor), they'll never see that money in a lifetime.

You stand back and think about it...all these people out struggling, trying to make tenure, or something. Or trying to get promotions. And Jay goes out and does seminars, raises his prices (some were $15 or $25 k and people gladly pay).

It's funny, in college, they teach that you can't raise prices for products or services. Or it's hard to.

Jay knows the truth, marketing prof's only recycle what they "know". They dont know much of anything.