John Reese's I.M.A.
The things he says in the video sound true, but to market to marketers, you REALLY have to know what you are doing, bring solid value and trust because most have seen it all before.
To me, it sounds like he has a "twist" on Relationship Marketing philosophy.
This philosophy has a lot of good elements, but I don't like the correspondence/consultant/coaching parts, more automation.
Just recommend and put out drop-dead solid, good affiliate products/products, trusted products, the trust will be there.
Most get so much information and emails about "products" that one is looking for the excuse to "remove" off email list, because it may start out with good products and recommendations for the 1st 3-4 emails, THEN back-end the crap or nothing-all-that-special type products......relationship marketing seeks to narrow or even remove this element in ones marketing, I would think.
Like I said, I think he has his own version of relationship marketing/affiliate marketing.
If you did'nt see the video, here it is :
http://www.income.com/images/ima/imavideo.html
The 13 th Warrior
http://www.effective-public-speaking.com