Has anyone used any of these products

Hi The_Lead, zakizarifah

The reason GlenH gives that warning against auto software is because Google is getting better and better at identifying "backlink spam". In other words, backlinks that are - usually - auto-created to boost authority for a site artificially. Google's updates this year (2012) have been primarily focused on what they call "quality". Autosubmission software tends to produce backlinks for you on many low quality sites - so lowering the quality of your own site.

For example see Matt Cutts here


...Google's head of spam, talking about the 2012 Panda update to Google's algorithm which was designed by his colleagues in Google's quality team.

It is really *easy* to mess things up big time if you don't really know what you are doing with this software.

In general these days it is true that you are safer and assuring yourself of better long term traffic if you concentrate on creating great content.

If your area of operations is not too competitive you probably won't even need to get many backlinks for it to rank in Google. Great content will just float to the top. If it is competitive, then you will. But that can be taken on a case by case basis.

If you will develop a consistent social marketing strategy too - Twitter definitely, YouTube definitely (if you can possibly make some nice-ish videos), Facebook maybe, LinkedIn maybe, Google Plus maybe - then, together with your quality content (*really* good quality) you will end up getting more traffic from social linking than you do from Google. And the social signals (Tweets, Facebook likes, YouTube subscribers, etc) will raise your ranking in Google - because they are counting that stuff these days.

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As for auto-backlinking, there is a place for this sometimes, unless you are determined to be "whiter than white" (which is fine if you are :-) ).

But one golden rule is you should NEVER auto-backlink to your own site. Rather, if you decide to do any auto-backlinking, insulate yourself against be penalised by Google's drive for quality (which is a good thing) by auto-backlinking to site(s) that themselves link to your site - one step removed. Hence the insulation.

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One more tip is: if you want to get traffic long term, follow the ideas of Eric Ward. He gets only 10% of his traffic from Google - because he creates quality content and backlinks wisely. And has done for 17 years or something.

Google's Matt Cutts says of Eric Ward: "Eric follows the right link building approach. He's interested in links that are given based on merit, and those are the links that stand the test of time".

Praise indeed from Google's front man!

If you want to know about quality link building that Matt Cutts has said Google loves, subscribe to Eric's "LinkMoses" newsletter for a few dollars a month.

And be careful of that auto-posting software to make sure you don't do your harm. Certainly don't believe their sales-letter promises as to how your ranking will be boosting by next Tuesday: 100% rubbish.

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And if you really, REALLY, want to know what works in link building head over to Matt Woodward's brilliant and free link building tutorials. Matt really knows his stuff and has the best training on auto-link building I have ever seen.

I have had long talks with Matt and I know he has done his own testing. This is as opposed to doing what too many people do - parroting what other people are saying about link building, who are themselves probably reading it in a 12 months old ebook LOL. (Not always. Usually.)

But don't do auto-backlinking - especially at the level Matt is talking about - unless you REALLY know what you are doing.

And no - he doesn't use SENuke X (or whatever the latest version is called LOL) - if anyone was wondering. (Or SEO Link Robot. And definitely not Brute Force SEO.)

And do make sure your strategy for your success on the net focuses on quality content and social interaction. It's the future of the web (the near future).

All the best and good luck

Malc