Review of Micro Model Business System by Mike Filsaime

by 76 comments
Mike Filsaime launched his Micro Model Business System this week geared towards the newbie market.

There have been similar programs from several other internet marketers over the last two years and they all do a great job making life easier for you. However; they all have the same weakness. If 1000 people sign up for this offer, all of a sudden there will be a 1000 marketers like you trying to market the same products. Talk about sibling rivalry.

Besides, the key to all this is traffic. You can have the best product in the world but without traffic, it means nothing.

The Micro Model Business System does teach you the basics of traffic but you may have to take additional courses to learn and generate traffic. For a limited time, they are providing a traffic course for free and that's a relief because without traffic, everything else is meaningless. Learning how to generate traffic is not brain surgery but requires time and patience.
#product reviews #business system #micro model #mike filsaime #review
  • Profile picture of the author Adam X
    I find the whole system well put together actually. The one thing I don't like about the system is its emphasis on the make money niche or related niches such as Facebook marketing, List management, back linking and so on. Hopefully the added niches to come will be of a more general nature: health, education and so on.

    Its true however, These same sites will be built my all members. Could be 100 members , could be 10,000. However, You shouldn't expect the traffic to be coming from google but more along the lines of forum commenting, article and video marketing, yahoo answers and so on. of course all this can be automated. The products/websites are all listed in paydotcom it seems, so its possible to have affiliates promoting your product, but I wouldn't count on it.
    • Profile picture of the author MikeAmbrosio
      Originally Posted by Adam X View Post

      I find the whole system well put together actually. The one thing I don't like about the system is its emphasis on the make money niche or related niches such as Facebook marketing, List management, back linking and so on. Hopefully the added niches to come will be of a more general nature: health, education and so on.

      Its true however, These same sites will be built my all members. Could be 100 members , could be 10,000. However, You shouldn't expect the traffic to be coming from google but more along the lines of forum commenting, article and video marketing, yahoo answers and so on. of course all this can be automated. The products/websites are all listed in paydotcom it seems, so its possible to have affiliates promoting your product, but I wouldn't count on it.
      First, thanks. We put some effort in to making it a user friendly, simple system to use.

      As for niches - it is really a 50-50 thing. 50% are I.M. related, 50% other niches. Members get 25 when they join and the rest you get 2 products per month until you get to 50 products (and who knows - perhaps more than that). The system is designed to release 1 IM and 1 Niche product each month. This gives people an opportunity to sell outside the I.M. market.

      And you are 100% correct about traffic. Don't expect much from Google. Even if there were only 10 people selling these - lately Google has been beating back sales pages in many niches... find other traffic sources. Google isn't the only one.

      Mike
  • Profile picture of the author DK7667
    Originally Posted by Bloggerkhan View Post

    Mike Filsaime launched his Micro Model Business System this week geared towards the newbie market.

    There have been similar programs from several other internet marketers over the last two years and they all do a great job making life easier for you. However; they all have the same weakness. If 1000 people sign up for this offer, all of a sudden there will be a 1000 marketers like you trying to market the same products. Talk about sibling rivalry.

    Besides, the key to all this is traffic. You can have the best product in the world but without traffic, it means nothing.

    The Micro Model Business System does teach you the basics of traffic but you may have to take additional courses to learn and generate traffic. For a limited time, they are providing a traffic course for free and that's a relief because without traffic, everything else is meaningless. Learning how to generate traffic is not brain surgery but requires time and patience.
    I absolutely agree with you on all points. I find it hard to believe how these internet marketers continueously MASK over the TRUTH with all these long drawn out sales videos, which NEVER focus or even mention the REAL requirements which are needed to make money online.
    • Profile picture of the author ProfessorMetal
      <quote>Its true however, These same sites will be built by all members.</unquote>

      That's the exact thought that I had when I encountered Mike's program. The first few people that buy in might make some decent money but it won't be long until the market is saturated and nobody will make anything. I'm somewhat disappointed in Mike on this one. With his experience he knows that's what's going to happen. The only person who stands to make a killing on it is Mike. I'm sure it's a great product but I'm afraid it's doomed to a short shelf life.

      I ran across something else that I'm curious about but I'll start another thread on it.
    • Profile picture of the author MikeAmbrosio
      Originally Posted by DK7667 View Post

      I absolutely agree with you on all points. I find it hard to believe how these internet marketers continueously MASK over the TRUTH with all these long drawn out sales videos, which NEVER focus or even mention the REAL requirements which are needed to make money online.
      Yes, real requirements are needed - such as hosting (provided), products (provided), training on how to drive traffic (provided).

      There's no masking here. Mike is selling a system. He even states in his sales video that there are no PUSH BUTTON SALES MACHINES. It takes work.

      Like I said - no masking here.

      Mike
  • Profile picture of the author chayil
    Hmmm...talk about saturation... is it really true it does not exist?

    Try getting 100 hotdog sellers at a local fun fair carnival. Who'll get the business? The traffic is there already. But too many hotdogs sellers selling hotdogs. Maybe some will want to sell ice cream or pop corn.

    It's about demand and supply. Too much supply with too little demand gives saturation.

    With so many affiliates promoting the same product...well. The answer is simple. Because there's only one product owner. Using this micro business model is not affiliate marketing. The people want to be product sellers. How can the people be given the same product and then asked to sell on their site? Even the site is the same. There's no uniqueness, no unique selling point. All the same. Then how different it is from affiliate marketing?

    I don't like the point on having the affiliate network ready - paydotcom. Sure it is already an affiliate network. But to say that there's a ready supply of affiliates wanting to sell for you is sort of short changing the people who buy into this system. It's like saying get everyone in the world to give you $1...just $1 and you will be a multi-millionaire...maybe billionaire.

    The truth is there are thousands of products on the network. The challenge is getting people to want to sell for you. It's getting them to land into your affiliate page to sign up as your affiliate. And don't forget there are some other 'owners' selling the same product looking for affiliates. So the truth is you still have to find your own affiliates.

    So I wonder...even the product is done for you. Can the owner modify the contents of the product to make it more unique?? If not everything is done for you. Then there'll be duplication. So if all members follow all tutorial and assumiing they can get to page 1 of google, how many of the same product sellers can rank on page 1?? Will google allow it??

    Hmmm...this topic on saturation is really debatable.
  • Profile picture of the author MikeAmbrosio
    Before I comment, let me be 100% clear that I work for Mike Filsaime - and I also helped design and put together MMBS (as well as Profit Platform). My comments will be centered on answering specific issues - not try to tell anyone how awesome it is

    So...

    Originally Posted by Bloggerkhan View Post

    Mike Filsaime launched his Micro Model Business System this week geared towards the newbie market.

    There have been similar programs from several other internet marketers over the last two years and they all do a great job making life easier for you. However; they all have the same weakness. If 1000 people sign up for this offer, all of a sudden there will be a 1000 marketers like you trying to market the same products. Talk about sibling rivalry.

    Besides, the key to all this is traffic. You can have the best product in the world but without traffic, it means nothing.

    The Micro Model Business System does teach you the basics of traffic but you may have to take additional courses to learn and generate traffic. For a limited time, they are providing a traffic course for free and that's a relief because without traffic, everything else is meaningless. Learning how to generate traffic is not brain surgery but requires time and patience.
    Gary made a great post on saturation and I agree with him totally. It IS about getting traffic.

    Several years ago I made a Popup Generator software, even though there were already countless others on the market. I did it because I knew I had something many of the others did not - traffic to sell it. And it did well, even with all the "saturation". You have to get beyond that thinking... whether using MMBS or being an affiliate for someone else.

    MMBS includes a library of different traffic training methods. Some free, others not. But it's there to learn from. And as stated here - it does take patience.

    Mike's 14 day trial is designed for you to play with the system, to see how easy it is to get some sites up and running - not for you to drive traffic to. You'd need more than 14 (or even 30) days if you are new to traffic generation... but with time and diligence, you can do it.

    Mike
  • Profile picture of the author Gary Pettit
    So I'm a little confused?

    If we sign up, do we only get one (1) site that we choose from 25 options?

    or

    Do we get 25 self hosted sites at the same time once we sign up?

    Thanks for clarification
    • Profile picture of the author MikeAmbrosio
      Originally Posted by Gary Pettit View Post

      So I'm a little confused?

      If we sign up, do we only get one (1) site that we choose from 25 options?

      or

      Do we get 25 self hosted sites at the same time once we sign up?

      Thanks for clarification
      Gary,

      You immediately get 25 sites. If you stay in you get 2 more per month until you hit 50 sites.

      Hope this helps,
      Mike
  • Profile picture of the author rprosser
    I had a look recently and at least some of the products turn out to be available elsewhere, with resale rights. Plus they are all over the web and the quality of the ones that I saw is not that good. A pity, because the basic concept is an attractive one.

    So I cancelled in favour of building my own sites with high-quality and more exclusive packages, on a hosting service that I have already paid for.
    • Profile picture of the author Peoney
      The product sounds good but..

      1) if product is sold in paydotcom and if 5000 members build the same product, product title there there will be 5000 of the same products in paydotcom with the same graphics, sales page, title etc...
      -- solutions
      ->it would be great if the MMBsystem can automatically change the ecover graphics, sales page and web content for each member who build the site, sueeze page etc. Changing it manually is not much of a difference than doing it by yourself.
      -> Or offer a multiple selections of graphics, title, salespages, squeeze pages and contents.

      it should be push button since you will be paying 29 monthly fee -
  • Profile picture of the author jredmond
    Too bad this thread turned into a pi$$ing match between a few warriors.


    This seems to be more common all the time.

    The OP makes a comment askes a question etc.

    One warrior makes a comment and others begin to debate/contest/express opinions and the original intent of the thread is lost in the fray.


    Unfortunate but true.


    Jim R

    P.S. I do realize my post is not related to the OP comment either.
    • Profile picture of the author steppinonup
      Your RIGHT jredmond!

      I was hoping to find some users of Mike's 'System' to share with us the results that they have discovered so that we might see things a little more clearly before considering the purchase. Any biters on this line of thinking?

      I was half way through the sales video when I thought to look here but I feel like I'm watching a tennis match:confused:. Once again, has anyone bought this and have any input with their experience with it? :rolleyes:
    • Profile picture of the author ProfessorMetal
      Originally Posted by jredmond View Post

      Too bad this thread turned into a pi$ match between a few warriors.


      This seems to be more common all the time.

      The OP makes a comment askes a question etc.

      One warrior makes a comment and others begin to debate/contest/express opinions and the original intent of the thread is lost in the fray.


      Unfortunate but true.


      Jim R

      P.S. I do realize my post is not related to the OP comment either.
      You're right, Jim. All I meant to do was express what I felt was a legitimate marketing concern. Whether it came across that way or not I was interested in finding out if people working with the program were running into the problem I expressed concern over. I had no intention of starting a war.

      I've been away from the forum for quite awhile while I've been working on building a freelance Software development business offline. The forum seems to have a far more contentious nature than I remember. I'm afraid the original intent of this thread is history.
  • Profile picture of the author chayil
    Oh Gary...you seem to have missed the point again. LOL...VL(very loud)

    I asked about whether the sales page and the product can be edited to make it unique. You didn't answer that. Only Adam X who bought the product mentioned that. Thanks Adam!!!
    Quote by Gary..."
    Every affiliate marketer is competing with tens of thousands of other affiliates... why aren't they crying saturation?

    Everyone promoting anything on Amazon should be crying saturation.

    They're not...

    And this relates DIRECTLY to Mike's system as the main sticking point for a number of warriors was saturation. "

    Well Gary...I also said Mike Filsaime's product is not about affiliate marketing, because it's about being the product owner. So you can't use affiliate marketing as an example.

    The reason why you can't use it as an example is very simple. Because people know that the product belongs to someone else. The affiliate has their own 'sales page' aka the product review page. The affiliate then directs the traffic to the owners page. Which is alright because people know that they are being directed to the owner's page. The owner's page is unique because it is probably the only copy of it.

    Even for Amazon...nobody cry saturation because the affiliates can make their own review page.

    I keep emphasizing...it's not about saturation on the niches. Niches are fine. The concern I've been raising is whether the sales page and product can be edited to make it unique. You missed the point and didn't answer it. Only Adam X answered it.

    Mike Filsiame's product is about owning the product and sales page. If every owner of the product has the same product and sales page, then it's a real concern. From what I understand from Mike's video, the sales page and product are created automatically. In this case, there will be some duplication concern. Thankfully Adam answered my question.

    I guess because Gary is an affiliate of Mike's product, therefore can't really answer my question without physically testing/trying it. Sigh.....
    • Profile picture of the author Gary_The_Ace
      Originally Posted by chayil View Post

      Oh Gary...you seem to have missed the point again. LOL...VL(very loud)

      I asked about whether the sales page and the product can be edited to make it unique. You didn't answer that. Only Adam X who bought the product mentioned that. Thanks Adam!!!
      Quote by Gary..."
      Every affiliate marketer is competing with tens of thousands of other affiliates... why aren't they crying saturation?

      Everyone promoting anything on Amazon should be crying saturation.

      They're not...

      And this relates DIRECTLY to Mike's system as the main sticking point for a number of warriors was saturation. "

      Well Gary...I also said Mike Filsaime's product is not about affiliate marketing, because it's about being the product owner. So you can't use affiliate marketing as an example.

      The reason why you can't use it as an example is very simple. Because people know that the product belongs to someone else. The affiliate has their own 'sales page' aka the product review page. The affiliate then directs the traffic to the owners page. Which is alright because people know that they are being directed to the owner's page. The owner's page is unique because it is probably the only copy of it.

      Even for Amazon...nobody cry saturation because the affiliates can make their own review page.

      I keep emphasizing...it's not about saturation on the niches. Niches are fine. The concern I've been raising is whether the sales page and product can be edited to make it unique. You missed the point and didn't answer it. Only Adam X answered it.

      Mike Filsiame's product is about owning the product and sales page. If every owner of the product has the same product and sales page, then it's a real concern. From what I understand from Mike's video, the sales page and product are created automatically. In this case, there will be some duplication concern. Thankfully Adam answered my question.

      I guess because Gary is an affiliate of Mike's product, therefore can't really answer my question without physically testing/trying it. Sigh.....
      Being an affiliate or product owner has no impact on the argument...

      In either case, you're trying to bring visitors, to a website. What's on that website could either be an affiliate product, or your own product... in either case, we're talking about the number of people in the pool that could be taken to that particular page.

      You can LOL all you want, as loudly as you'd like... but you're completely missing the point.

      There would be no duplication concern regardless of whether or not you could edit the sales page either. Would it impact results you'd get through SEO efforts for that specific page? Yes... but having one page, that's exactly the same as another page, doesn't mean the market is saturated.

      All that means is, you won't be listed on Google with 10 duplicate results... but, who cares? That's ONE source of traffic out of hundreds of thousands that are out there.

      As for your Amazon argument, it's invalid too.

      Why couldn't create a review page on a separate domain for these products? Oh, that's right... you could.

      Duplicate pages aren't a concern. Never have been, never will be UNLESS your ONLY source of traffic is free traffic that you get as a direct result of SEO for a the sales page itself. ( which, by the way, is a HORRIBLE strategy )

      I could have the same sales copy, same product, same EVERYTHING as another... I put mine on my domain, they put yours on their domain, and I'd be willing to bet I'd outsell just about anyone.

      That's what it all comes down to.

      Do you honestly think that if there are 2 duplicate pages that sales are going to be evenly split between the 2? That it'll be 50/50 between both pages?

      If there were 4, do you think it'd be 25% of sales for all 4 duplicate pages?

      Of course not.

      You want to know what page would get the sales? The one with the better marketer behind it. The one that's owned by someone looking at the data, and making adjustments. The one that's not worried about saturation that doesn't exist.

      This thread has been filled with excuses about saturation... and anyone worried about saturation is worried about the wrong thing.

      Saturation is the least of your worries until you're getting several million unique visitors per day.

      I don't think that's a real concern for 99.9999% of the people here. (myself included)

      -Gary Ambrose
  • Profile picture of the author garyogden
    I am looking at this "system" are there any extras to pay? Can you host yourself on your own hosting? Are the products new or old?
    • Profile picture of the author ProfessorMetal
      >>Mike Filsiame's product is about owning the product and sales page. If every owner of the product has the same product and sales page, then it's a real concern. From what I understand from Mike's video, the sales page and product are created automatically. In this case, there will be some duplication concern.<<

      chayil,

      That's the point I've been tring to get across and the concern I've been trying tp express all along. You're right, Adam is the only who's really addressed the issue.
  • Profile picture of the author candyeagle
    Boy, am I sick of wasting my time on reading all the bravado here of who's opinion is right. I don't care about the saturation theory. What I care about is, can I as a non-techy, lousy marketer on my own, make money w/Mike's product?

    When Alex says "Now, I did have a concern regarding the products themselves, not so much the competition as my marketing methods are unique to me. Regarding the actual product you are selling, some of them are not so good (actually, they are pretty bad) One thing I know a lot about is PLR, and some of the products are in fact PLR of which I already have, but would use them as free give-aways , not something I would charge $30-$40 dollars for.

    However,...you can edit the sales pages , and upload your own products. For me this is great, as this was my intention from the start...

    In addition you can add a blog to each site (many ways to configure all this). The blogs can provide additional information such as your articles with affiliate links and so on...." I am concerned.

    When Alex says that he can make money because his marketing is unique to him, that some of the products are not so good or pretty bad, that you can edit pages and upload your own products, that puts me at a great disadvantage since, as I've said, I don't have a unique marketing system, I'm not a copywriter and don't have my own products to upload. That was my whole attraction to Mike's product--that all of this would be good quality material and I wouldn't have to figure everything out for myself.

    I did purchase the product late last night, unfortunately BEFORE I looked on the WF, so I have 14 days to test it. I'm going to go there now and do what I can do. I'll let you know how it works.

    Blessings,

    Candy
    • Profile picture of the author ProfessorMetal
      Best of luck with it, Candy. Yeah, things did spiral out of control. What should have been a simple back and forth dialog about the viability of the program - which is what I intended to get started - basically turned into a brawl. I never intended it to go that direction but I will admit to my own culpability in fanning the flames.

      That's not what we should be doing here. We're always going to have differences in opinion but we should discuss them in a rational manner rather than getting out the flame throwers. AdamX's comments duscussig pros and cons and also that that you don't HAVE to use the supplied programs/niches/tools/products went a long way in making me think that this might be a really good way for newbies to get their feet wet and learn without breaking the bank. In many such thigs, you're stuck with what you're given and that's that. The squeeze pages, sales pages and products are all hosted on the progranowner's site and you can't edit any of the marketing materials or add your own products. Usually, the only thing you CAN do is set up you're own websites and squeeze pages, etc. and use what you've learned to market them.

      Anyway, I hope it works well for you. Keep us posted.
    • Profile picture of the author Adam X
      Originally Posted by candyeagle View Post




      When Alex says that he can make money because his marketing is unique to him, that some of the products are not so good or pretty bad, that you can edit pages and upload your own products, that puts me at a great disadvantage since, as I've said, I don't have a unique marketing system, I'm not a copywriter and don't have my own products to upload. That was my whole attraction to Mike's product--that all of this would be good quality material and I wouldn't have to figure everything out for myself.

      Candy
      You mean Adam X , not Alex ?

      Sure, my marketing methods are unique to me, as is everyone's. Not saying I have some secret techniques, just my method of doing things. I also said some of the products are very good, take the Dinner Parties for example.

      One simple traffic technique is to join forums related to Dinner parties/Home-making and put your website in your signature. Join discussions and make some good comments. This is very basic and should get you started. With some effort, you will see some sales as the sales page and product is pretty good. Also, see if you can leave comments on Yahoo answers, also a very basic simple technique.

      No need to edit sales pages or upload any of your own products here. Since you are new, I would start with one or two sites, and work on getting traffic to those only. Don't try to build 25 sites at once as they each require your attention, especially when you are starting out.
  • Profile picture of the author chayil
    Gary...thanks for your reply in post number 40. It's much easier to digest what you have explained. It is also more constructive. In your other replies and post, it seems to be going round in circles.

    Forums are for people to raise discussion. Naturally some will ask seemingly stupid question because many come from different backgrounds and experiences. Or views that may differ from your views.

    With your level of experience, it's easy for you to see things in another perspective. Not so for not yet successful/experienced IMers.

    I hope you take no offense in our exchanges in this thread. Should our paths cross again in future in this forum, I hope it will not happen again. Thanks.

    P.S. Please refrain from calling others silly or moron. It'll help a lot.
  • Profile picture of the author chayil
    Gary...thanks for your reply in post number 40. It's much easier to digest what you have explained. It is also more constructive. In your other replies and post, it seems to be going round in circles.

    Forums are for people to raise discussion. Naturally some will ask seemingly stupid question because many come from different backgrounds and experiences. Or views that may differ from your views.

    With your level of experience, it's easy for you to see things in another perspective. Not so for not yet successful/experienced IMers.

    I hope you take no offense in our exchanges in this thread. Should our paths cross again in future in this forum, I hope it will be more pleasant. Thanks.

    P.S. Please refrain from calling others silly or moron. It'll help a lot.
    • Profile picture of the author ProfessorMetal
      I think we've all mellowed a bit, chayil. I'm sure all our paths will cross again and probably be a much more peaceful AND constructive experience. Until then, fellow Warrior. :-)
    • Profile picture of the author jdownloads
      Originally Posted by chayil View Post

      Gary...thanks for your reply in post number 40. It's much easier to digest what you have explained. It is also more constructive. In your other replies and post, it seems to be going round in circles.
      Any thread with Gary chiming in tends to become an echange of insults.

      I wanted to say that I am not a newbie and I bought MMBS. I am doing very well considering the number of people that bought into the system.

      I typically use social media and a viral element to produce better results than just trying to rank.

      I think saturation does exist to an extent. I mean if everyone was trying to promote the exact same site, the exact same way, there would be a bit of an issue. But if everyone tried different alternatives of driving traffic to their site, its a different story.

      I like the hotdog analogy earlier. Ya you may go to a carnival and find 100 hot dog vendors trying to sell hot dogs, the trick is to maybe skip the carnival and sell YOUR hotdogs elsewhere.
  • Profile picture of the author Jeff Lenney
    Adam makes a good point. I doubt all newbies will be doing all 25 sites at once. If they DO they surely ont be able to give them the full attention and marketing they need. If you ask me, the fact that there are 25 sites instead of just 2 or 10 even is awesome as it gives people a choice as to which ones to go after. I think this is a great Product and concept FOR those who are going to do more than just build the sites but actually take action

    If 5% of the buyers take action, they're surely NOT going to do so with 25 sites. The 25 sites dilutes this greatly. I do not see saturation being a problem here

    Sorry for any typos, iPad post

    Jeff lenney
  • Profile picture of the author John Reed
    I was pleased to see Mike Ambrosio talking about this new system, but referring to the old system (Profit Platform) that Mike F WAS selling. I hope that is not still being marketed as it was sorely tired copy and pretty much out of date material. However, I am aware that Prof Plat continued for at least a year or two after complaints about the material so hearing what Adam had to say about quality (some good some not) I'm steering clear because there is still a smack of the "old" about this.
    On the face of it, Newbies will gain some practical experience from a system like this - and as they all have to choose their own domain names there will be variations, even among the anticipated small percentage that get sites up and competing for traffic.
    John
  • Profile picture of the author candyeagle
    I'm really sorry I didn't post my experience w/Mike's system but since it took 5 or 6 days for customer service to get back to me, I decided to cancel based on the poor customer service.
  • Profile picture of the author pavionjsl
    Another system under performing? No way.
  • Profile picture of the author clickbanktemplate
    I have reviewed the micro model business system and here are my feedbacks.
    1.) If you dont want to spend time setting up wp , ftp server and configuring the databases and if you are starting out new this system would help you.
    2.) If you can still do all the above and if you are in the im field for sometime still you can try cos the 25$ is nothing for the pains to set it up manually and you get 25 products in your name which might add to your reputation.
    3.) Talking about saturation , in all these niches there are 100 other products and 100s and 10000s of customers looking for similar information , its true that when there are 1000 people selling the same product with different pricing they set it might be saturated if selling through paydotcom and honestly no affiliate will promote yours period but if you can figure out ways for direct traffic and selling each one of the product for say 5 $ and drive traffic to it , its still a killer
    4.) Considering about organic traffic , your sites will get penalized if 1000's of sites have some content , if you can spend some time rewriting the copy and ofcourse there is wordpress for you , if you can put in some 10 to 20 niche related unique articles in the blog that they are giving , you might get some organic traffic + you can send in some paid traffic
    5.) You have the option to upload your own product , customize the bonuses which can make a difference .

    So in general its not a bad product and has good potential with some work put in. cheers and good luck !
    Karthik Ramani.
  • Profile picture of the author Advanpro
    Who cares about saturation if the actual product being sold is crappy plr ?
  • Profile picture of the author Theo Encarnado
    I was so interested in this system until I read everyones responses/reviews...I think I'm going to pass on this one...

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    The end of the year is coming, and its time to look back and to think about everything that happened this year, specially in the marketing field, where a lot of changes have happened. Think about it, a year ago Instagram didnt have stories and Snapchat was on its way of taking it down, Twitter was quite stable, and Vine existed!. I believe one of the things we should be doing right now is thinking about the most successful pieces of content that where launched in social media, to learn from them. Unruly did precisely that, they came up with a list of the 20 most viral ads of the year, this are same of those ads with a small comment on what can we learn from them:

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    The influencers boom and the growing interest of brands to engage with consumers through them is having a direct impact on how the campaign are designed, the new objective is to raise the brands awareness through getting to the conversation of regular people, and working with influencers is one of the best ways of achieving that. Brands are obsesed with entering the consumers accounts and acchieving that the consumers themself talk about their products or services, this is changing the rules of advertising in ways that we cant accurately measured yet.