aniebee

I signed up on accident - I'm a sucker for a good sales letter every time!

I just wanted to see what the buzz was all about, ended up signing up & getting a oto.

After the dust settled I thought about it & decided to cancel 2 days later since I don't have time to really learn this right now - have other projects going.

I emailed support - no wait - sent in a support ticket about this & was sent a reply around 1-2 days later saying my account was canceled. So hopefully that did it!

Hope that helps,
Ann

shermancox

I listened to his 1 hour presentation a while back. When this came out, I jumped at it. Didn't really care about the MP3 player, I just took the mp3 downloads and loaded them into my own player. Listened to the 6 hours twice. I haven't received the first video yet, but so far I am very impressed with those 6 hours.

I didn't feel fooled by the 97 dollar a month price tag, but maybe I was looking for it in that I have seen these type deals before.

trader197

Bobru, what products do you suggest along these lines?

Thanks...

AX

It seems that PayPal Plug-In is currently only available in the United States and is not offered in any other country at this time.

Rolliesworld

1 CD a day conversion / Upsells/OTOs+Downsells ???

I read RB's micro-c salespage and studied Joy Anderson's startapreschool-dot-com website and report.


There are a number of questions I have as a result:


1. Russell is stating multiple times that giving a away 1 CD a day would earn you $$x
In fact, he is saying...
__________________________________________________ _
"CDs Given Away | Monthly Continuity Price | Monthly Income
1 $37 $37
5 $37 $185
10 $37 $370
"That's a car payment for giving away only 10 CDs!"
__________________________________________________ _

On the other hand, further up on his sales page, he is explaining that by introducing a free offer, the typical conversion of visitors>buyers increases from 1% to 25% just by adding a free offer + shipping option. (now 8% of visitors opt in and 25% of those buy = 2 buyers).
That means that he effectively doubles his sales in his example, i.e. instead of selling to only 1 out of every 100 visitors, he is now selling to 2. But what that also means is that YOU NEED TO SEND OUT 4 CDs A DAY (NOT only 1 !!) to achieve 1 SALE A DAY.
I agree this is still a fantastic conversion, however I feel he was giving the impression that EVERY CD would in fact lead to a sale, which is obvioulsy WRONG.


2. I would be interested to learn how Joy implemented her OTOs/upsells and downsells. She is mentioning what shopping cart system she is using, but what is not explained in her report is whether these are pre-checkout or post-checkout sales options. Using the shopping cart she mentioned, indicates she would be unable to upsell after the initial order (free CD plus shipping) had been processed yet check out has not been completed (1-click upsell). If however, she does not take credit card information for the initial offer, rather than simply adding a few up/downsells prior to reaching the final checkout page, that bears two risks:
------> 1. People could abort the purchase altogether
------> 2. It is not a "genuine" OTO, which means people can easily figure out that there is a downsell option, so could abort and start the process again.


3. Joy's excellent site is a great example of RB's micro-c model.
While thinking about my own niche/s, I could not help myself but thinking as to whether her site would be suited for a market outside of the USA? I have obviously not bought the CD (and I have no intentions to), but I would be interested to know if she added a session/section that covers rules and regulations for running a home based preschool outside of her own home country?
Just a thought, I could very well imagine that it might actually be very restricted in some countries?

rockstarinlife

That suck... Hopefully they will open it up to other countries soon.

TheHutz

I love the fact that people are moaning/questioning whether or not it's an iPod - who cares?!

1) iPod's aren't that great, so you've not missed out there

2) The content is worth more than any iPod, even the iPod Touch

If all you're worried about is whether or not it's a brand name MP3 player, then you might as well steer clear of this offer as you're clearly not interested anyway.

Besides, you get the downloads so you can put them on whatever MP3 player you like whilst you wait for the free one to arrive

Want to know more about Russell Brunson's Micro Continuity System?:
Micro Continuity Review

Bobru

I PMed you the one I use

trader197

Hi,

Could you try the PM again? There may have been a problem on my side. Thanks.

Bigdadda

[QUOTE=TheHutz;925985]I love the fact that people are moaning/questioning whether or not it's an iPod - who cares?!
[QUOTE]

You're missing the point. It's not whether it's an iPod or not - it's whether Brunson suggested that it was an iPod or not to induce the sale. The use of an iPod-looking graphic for a non-iPod product may leave some feeling like they were duped.

Dennis Murphy

He never once said it was an iPod and always referred to it as an MP3 player, and the graphic that was used is an actual image of the MP3 he is delivering. If it was an iPod, I have no doubt that it would have been in large, loud font all over the page.

Now, if he used a graphic that looked like an iPod, then a completely different looking MP3 player shows up that looks nothing like the graphic from the site, then I'd be inclined to agree with you.

Bottom line though, we are all responsible for our own decisions. We are all responsible for reading and understanding offers that are put before us. If someone ordered because they thought they were getting an iPod super cheap (or a regular MP3 cheap for that matter) versus ordering for the information contained on it, then that says more about the buyer than the seller. You have duped yourself then.

Dennis

rockstarinlife

I would love to see it too! Can you post it here or PM me too? Thanks..

rockstarinlife

He probably could have found cheaper mp3 that didnt look exactly like the last shuffle. So I am willing to bet money that was a decision to pick a knock off of an ipod shuffle. Bottom line is that it gave me the nudge to make a quick decision to give his content a test but signing up for his stuff. Do I feel duped? No. But I can see how many would feel duped. Do I think he is trying to dupe people with this offer (shuffle Knock off)? Yes... But it is in a good way since he is offering an awesome product. So I am happy and juiced that he did it since it got me to take action. I have already listened to 2 hours of the 6 hours, watched the video, read the report, and love it all! I am going to purchase his program and go through it this week and start right away! When I see Russell I will thank him for duping me!

(I know that "Duping" cant be spelled right?)

BuildItForFree

I too ordered the free MP3 player, but never for a second thought it was an iPod and I did not think for a second that Russell tried to make me think it was.

I got an email from him when I ordered it with 4 downloads of audio, not 6.

The whole FREE just cover shipping & handling is also something I did not buy and even when you use it for your own MC site you will not lose money and in fact make money. My guess is as someone said above it probably cost Russell $7.00 including Shipping for the MP3 players and so he profited about $3 per MP3 so if he gave out only 1000 of them he already made $3k. The same goes with giving away FREE Cd's, doesn't matter if it is him, the nursery school teacher, me or you!

If it costs $1.75 for the CD and another $1 for shipping & handling and your charging $4.95 for S & H then your profiting $2.20 per "FREE" cd you give out! Heck, I will be more than happy to give away a million CD's this way! (Just be careful someone doesn't come to your home or stop you at a seminar and as for one of these "FREE"| cd's.

In anycase I plan on canceling my $97 subscription as well, was just waiting for the first of the 2 free lessons we are suppose to be getting. When is the first one? I assume 2 weeks will have passed since we ordered the FREE MP3 player before we get the second newsletter. Does anyone know exactly when the "2 weeks" finish? Is it from the time we ordered the MP3 player? From the time we recieve the free MP3 player? or From the time we recieve the first FREE lesson.

Dennis Murphy

Hey Dr Dan,

Well if he duped (yes, that spelling does look funny) you into buying, then I'm glad he did because I'd love to see what you come out with when you implement his system - the little bit of time I've spent on your site makes me want to check out what you might have rolling out soon.

Looking forward to being a Rockstar in Life!

Dennis

PS - I do still stand by exercising personal responsibility and due diligence when checking out offers - even if it is someones intent is to "dupe" you.

Bigdadda

Dennis - Nobody is disputing the notions of exercising personal responsibility and due diligence. However, I do dispute your conclusion that exercising personal responsibility and due diligence somehow absolves the duper from accountability.

Dennis Murphy

Where did I ever say that the duper is absolved from accountability?

You just read something that was not there, just like many are seeing an iPod where there was only an MP3 player.

By not reading offers fully and clearly, one can create their own victim-hood, they can “dupe” themselves. That’s my point.

If someone is clearly deceiving, defrauding or duping someone, of course they should be held accountable. If Russell said it was an iPod, but a knock-off arrived, he'd be guilty of deception. If the MP3 that shows up doesn't look like the one he is showing on his sales page, then that could be considered to be deceptive as well.

In your opinion, is Russell guilty of deceiving or duping you?

Dennis

rockstarinlife

Thanks brother and I am juiced to get some IM started. I tried the traditional route and not something I want to keep doing. I have 3 kids and dont want to be like 80+% of the other speakers out there that talk about family and how to live an amazing spiritual life, while their own kids are overweight, drug abuse, and the family is falling apart or gets a divorce. I am juiced to get the products out there since I have hours and hours of audio, video, interviews, that I have ceated but was too tired and overwealmed to launch with the traditional ways (telesmeniars, live events, radio, tv, etc). I am so glad I found you guys and the warrior forum. You guys are all RockStars!

embrown

Aw man, you guys are making me what to jump on this. So much to reinvest in, if/when I make any money with my current methods.

"There's more to life than profits!"
"Like what?"
"Uh..I dunno..slushies and stuff?"

Bigdadda

That's called "saying that the duper is absolved from liability" because the duped did not order for the reason for which you think they should have ordered.

Do I think Russell duped me re the mp3 player? Naw. But I've been around this game much longer than most people so I understand the tactics. It's just like those who publish graphics of hard covered books when selling an e-book, or graphics of physical cd's when the product is an mp3 file - to the majority of online purchasers who are not experienced IMers, this could be deceptive. The confusion re the mp3 player that others have set forth in this thread is the proof in the pudding.

rockstarinlife

I agree and I love pudding!


Can we do a roll call to see:

#1 who actually owns his Micro-C program?

and also.....

#2 who is using it an getting results (sales) already?

I think we would all like to know result here.

shermancox

I'm using it...but I just got the first coaching video...will probably stick around for at least the first month. Will keep you posted on my progress....

shermancox

BigDadda,

You think that those images on ebooks is deceptive outside of IM circles?

Pipinscott

Wow lots of comments and a whole lot of speculation. I bought the newest release i.e. the FREE MP3 player loaded with 6 hours of Micro-C. Thank goodness there is a digital download available because a week and a half later I still have not seen the MP3 player. And for some reason the online help desk is not working.

Now as to the content of the stuff I have...it is exciting. It seems it would be a lot easier to implement with an existing product.

As for the "sneaky tactics" For gosh sakes on the page which offers the Free CD plus shipping it says that you will get a trial period to ____ thats the whole point of the continuity portion. The Micro part is the same as Jimmy D. Brown does with his Membernair...it is a limited time Continuity program. And guess what...the plan taught is to tell exactly how long the program lasts..ie pay $XX a month for XX months with lessons weekly (or whatever) for XX weeks.

So I really do not see how Russell is promoting being dishonest. My complaint is I have not received the MP3 and thats only cause it was marketed as the bait to getting the course. The OTO's...thats business, yes they were a bit over the top...in that they seemed to never end...but heck...ya didn't have to take them.

Russell if you are reading...FIX YOUR HELP DESK...GET MORE PEOPLE WORKING THERE DURING LAUNCH...AND it would really be nice for a place to check your subscriptions, and actually have them listed....

==>Must Have FREE How to Write Killer Headlines in 10 Minutes Or Less

==>Blog Scott Thrall

Amanda_Davis

The free MP3 player and audios tells you the "what" about Micro Continuity. The paid-for coaching ($97/month) tells you "how"

If you stick at the weekly training, you'll definitely learn "how" but there's really not much point in him giving away everything for free.

This is the same MC model he recommends you use for your offers.

rockstarinlife

I listened to the first 2 hours of the 6 and then decided to purchase the digital version of the micro c program and glad I did. I have only watched the first hour and half of the 19 hours and it is awesome! He does go into detail and every step and where to go to do everything. It is a step by step guide for anyone including newbies. Well, maybe not for people that have never used the internet. Then you might have trouble figuring out how to watch the videos or even using a web browser But I do recommend this program and if you plan on buying it then I dont recommend listening to the audios that came free since it is more of an overview of what he is going to teach you step by step in the videos.

Also I did have to open a ticket with his support because they send you an exe file that have the links to watch the streaming vids and I have a mac. I wanted to see if they would send me the actual files in avi or mp4 etc. It did take them 48 hours to reply via email. I sent an email to support, then opened the ticket on his support site, then even tried calling and had to leave a message on his voicemail. So im not sure if you have to do all 3 to get a reply. His support does seem to be lacking and there is no pdf files or anything to tell you when to watch the vids (weekly) or why they have 2 videos for each module. But after you watch it all the way through you figure it out. But he is teaching how to create a micro-c site and market it. Not teching how to run a successful business and have great customer support. Maybe that will be in his next program?

shermancox

ok, i'm a bit confused...

is the full program, one of those oto upsells that I skipped through?

or is it the 97 buck a month weekly video we signed up for?

At any rate, the 6 hours, although very helpful in my opinion, definitely don't tell you "how to do much, but if you look at the first week's coaching video, you will see that he emphasizes that this is a part of the program. You tell "what" in the overview, but you teach "how" in the program...

In addition, the coaching has some pretty practical assignments....for example, in the first week your assignment includes creating your free audio. I do have a few questions, but not enough to pay for the 1 on 1 coaching....

Could you get this on your own from places like warrior forum or the net? yes, but what you are paying for is the structured systematic delivery of this program. I ain't really a newbie, but I haven't gone through a program like this, so perhaps I am a "newbie buyer," but I am happy and will stay in the program for a bit.

I have my system outlined and will record it in a day or so....

rockstarinlife

Yes, the full micro c program is the first OTO he sells for 397 I think it was and the 2nd OTO is 197 for the digital version of this (streaming flash video). Here he breaks down step by step and where to go (websites etc and who he recommends as far as resources) Like he says, it is nothing new that he is teaching. But he has put all the systems together and tested them to see what works the best. I am a newbie but can see how other seasoned marketers could use this to increase their conversion rates.

shermancox

so what is the relationship between the 97 dollar coaching program we are in and the micro c program?

MichaelHiles

Well he's missed his first week of training for me. Didn't receive squat.

Several people have indicated that like me, they have no MP3 player but Brunson has heavily promoted another webinar and I've gotten about 10 promotional emails from him to pump that webinar and to continue selling the launch.

There are some issues with his customer service in another thread in this forum.

I'm starting to wonder. I tweeted him to see what gives. Hopefully it's just a hiccup.

Read more of my crap at my Innovation. Strategy, and Success blog... http://www.michaelhiles.com

rockstarinlife

Honestly I have no idea what the 97 coaching thing is? I didnt really read it when I was going through the checkout process.

rockstarinlife

Yea is customer support sucks. Took a little over 48hrs to respond back to me after I sent email, opened ticket on his site, and called was put on hold and then had to leave a message. Also his support site is very unstable and crashes. But he is teaching how to sell and not be a good biz. I think he needs to take some courses on that. Its like when AOL sent out all the cd roms back in the day and they fell apart. Just on a way smaller scale. He teaches to just get it going and work on the next step later. So thats what he is probably doing.

shermancox

hey man,

When you sign up to get the mp3 player...you also sign up to a 97 dollar a month coaching program. IT runs for 6 months. You pay your first 97 dollars if you don't cancel within the first 14 days.

I was just wondering if the program that you bought for 200 bucks is the same program that you will get if you stay in the coaching program...

This is the forced continuity portion of the program...

Desmond Ong

I haven't gotten my MP3 player yet which I ordered during the first day of launch. Hmmm...Anyone having the same problem?

Pipinscott

No Desmond I have not received the package I paid shipping and handling for, but the charge to my credit card went through very easily. I wish I would have paid for the digital coaching and been done with it, cause I never heard a thing about the weekly sessions.

And I cannot get through to ask for support cause the help desk is always down and the phone lines never get answered.

Disappointing to say the least.

==>Must Have FREE How to Write Killer Headlines in 10 Minutes Or Less

==>Blog Scott Thrall

dv8

A lot of complaining on here. You guys do realize this is a INTERNET MARKETING forum and Russell is a very successful internet marketer, right?

So why all of the complaining about the mp3/ipod and continuity?

Does the mp3 player look an ipod, yes. Does he say it IS an ipod? No. If it were a real ipod, trust me, it would have been stated. What he did was called smart marketing. He knows that people will react better if the mp3 player he is giving away resembles an ipod. If you thought you were going to get a real ipod, well, that's your fault. Not his, again he never claimed it was an ipod. So instead of complaining about it, perhaps you should be taking notes.

And about the continuity thing, do you guys not see the irony here? You are upset with him because when you order you are put into a continuity program. Umm, hello, the thing he is giving away teaches you how to go about setting up a continuity business model!! He tells you in the sales letter about how it is more profitable to give away a free CD/DVD/mp3 player and then do a OTO, and put people into a continuity program. And then you complain that he is putting you into a continuity program.

Haha!! That’s hilarious!

2 other things about his continuity, it is clearly stated on his order page. And it’s where the big money is. That, along with upsells. So again, maybe you should stop complaining and start taking notes.
And if your material is good, then why wouldn’t a customer want to get more of it?

Mitch Miller

What's even worse is that I am sure most of the people that realized there was a continuity had every intention of ordering just to get their $10 "ipod" and then canceling.
That itself was sort of scheming wasn't it? Trying to get a little somethin'-somethin' for nuthin'?

Donnie

Actually this is exactly "the door" Russell is hoping his offer will get him through.

Mitch Miller

You missed me on that one. Say what?

doop

I think the BIG thing people are missing here is EXACTLY THE POINT OF THE SYSTEM Russell is teaching.

By getting your FREE + Shipping MP3 - You will learn "HOW" this method/system of selling works.

If you want the "Hold my hand, paint by numbers, complete done for you system" you will need to continue on in the $97/mo program.

For anyone with some basic IM skills or has been around for a bit you can "figure" out the pieces yourself from the free launch material - just because it's free doesn't mean it's not super valuable!

He's given more than enough "Gold" for you to go off and implement the "system" -

In replicating his system for your own business - this is exactly what you need to do. Give away a free + shipping CD/DVD teaching the "WHAT" of your program- your micro continuity will teach the "HOW" of your program. The whole point being to maximize your customer's value.

What would be the point of him giving you the "WHAT" AND "HOW" on a free + shipping offer? He's running a business - he wants your $97 * 6mo ($582).

As for the whole: "Is it an Ipod or an MP3 player or whatever" - YOUR COMPLETELY MISSING THE POINT! Stop your whining - Take some freakin' action and create an offer/implement what he's teaching.

Whatever the story with the Mp3 player is... He's sucessfully sold 2000+ "Trial" memberships at $97/mo for 6 months ($1,164,000.00+ in sales if he gets a 100% stick rate - unlikely but thats still a TON of sales) Even at a 20% stick rate he'll make over $200K from one offer.

While some people are busy debating whether it's blue iPod or an Mp3 player or cheap&nasty ripoff - Russell took some ACTION and said "People have seen the free CD/DVD offer whatever - I need something that is different - in NLP terms - "A pattern interrupt" - something that will get noticed in the seriously jaded and skeptical IM market - So I'll try a Free+Shipping MP3 Player - who knows I might make a couple of hundred grand.....

Get your priorities straight peoples - if you want to makes some money online - go and create an offer, then another, AND Another....

Ok my rant is done!

---------------------------------------------------------------------------------

On a side note (for those wondering if the system works) I'm in the process of taking 3 $37 ebooks I have and trialing his system - will happily post results as soon as I have them.

Offer Breakdown:

Free+Shipping DVD Front End Offer (kunaki.com)

$67 Upsell (3 existing ebook products packaged together)
(Delivered via aMember - current product delivery system)

F/End Offer includes trial to $19.95/month * 6mo micro continuity newsletter
(Delivered via Autoresponder - payment processing via aMember/PayPal subscription)

khughey

Has anyone started to receive their MC lessons (first 2 weeks of free content, before the $97 monthly fee kicks in)? He said the first training video would be delivered in 7 days (and I ordered on 6/23).

I've also checked my spam folders and nothing from them at all.

Just curious if it's specific to my account.

Thanks in advance,
Ken

http://www.MarketingHunters.com - Small Business Internet Marketing / Traffic Consultant

shermancox

Hey,

What are you charging for shipping? I think kunkai will cost 5.75...are you going to take a loss and charge the 4.99 he suggests?

another quick question. I wasn't complaining about the "What" versus the "How". You gotta charge for something. And he does explain it completely in the first video.

My question was whether the 97 dollar a month coaching program that I am in will deal with all of the material in the 200 dollar upsell (system) that I didn't buy that some others did purchase?

russbrun

Hey Guys -

wow - someone just sent me this link and want to respond.

I'm very sorry for any frustrations you guys have felt so far. We've had 4 support people putting in 12+ hour days since launch. I've had programmers and about everyone else in our office answering tickets as well. No matter how prepared you try to be for these things, bad stuff still seems to happen.

We are doing our best to answer everyone as quickly as possible. Yesterday our help desk and phones crashed for about 4 hours. While some will probably thing this is some sneaky tactic, the truth is they crashed. As soon as we found out, we got them working again.

I appreciate those who have loved the content so far and have been amazed at how fast our students are implementing the Micro-Continuity system.

If you didn't get the MP3's immediately after you ordered, then please let us know. You should have been taken to the download page after you ordered.

If you have had problems getting the weekly training emails, you can login and view the first 2 weeks here:

Week #1 Training:
http://microcontinuity.com/content.php?day=ZGF5MQ==

Week #2 Training:
http://microcontinuity.com/content.php?day=ZGF5Mg==

Just use the email address you used when you ordered and it will take you to the members area.

If you are concerned about getting through to our help desk to cancel before the billing cycle, you can cancel at any time on your own here:

Cancel My Account Now

or please call our office at 208-323-9451 or visit our helpdesk at DotComSecrets - Powered By Kayako eSupport.

We have a bunch of people from my team coming in Saturday to try to get all of the tickets responded to and phone calls answered. We're doing our best and apologize for the frustrations anyone has felt.

Thanks again
Russell Brunson

Want to see a video of me in tights?!?!?" ==> http://microcontinuity.com/fight/

Want to see what I'm doing to make money RIGHT NOW? follow me on twitter: http://twitter.com/russellbrunson

Desmond Ong

Hey Russell,

That's a world-class attitude there. I agree with you that problems will occur and I've been doing launches myself so I understand what's it's like in your shoes.

Glad that you came over here and tell us what happened.

Good luck mate.

rockstarinlife

I agree that things to happen when launching, but definitely needs to be fixed and make sure that all his subscribers know they are about to be charged before charging them. Since it seems alot of people never got any of the weekly trainings. I never even got an email letting me know what I was going to get or when I would be charged. I signed up on the 23rd of last month also. Still dont have the mp3 player either. I also sent out another support ticket over 48 hours ago and still havent recieved a response. So hopefully Russell hires some extra help to get back on the ball.

rockstarinlife

Thanks for getting us the links for the weekly trainings. I was wondering why I never got any and it will be 2 weeks on the 7th. Thanks for the awesome content brother.

rockstarinlife

Im not sure until I watch the weekly videos that Russell just made available. I will have to check them out. But I do know that the first micro c video is over 1 hour with another 30 min extra video where he goes into more details. The weekly training video he made available just now looks like it is maybe 20 min.I will let you know once I find out. Or maybe someone here already knows.

shermancox

Thanks man for passing on the info...I am already impressed and happy with the first two coaching videos as well as the 6 hours of audio...like I said before, I have already decided that I am going to stick around for a bit...

MichaelHiles

I think his efforts over the holiday weekend were exemplary. At least from my standpoint, he made the effort to get his CS issues squared away. Can't say for anyone else, but he certainly showed that he wanted to fix the problem(s).

That's certainly one attribute to microcontinuity (or any continuity) program vs. a one-off product sale. It keeps the vendor's feet to the fire because not addressing these issues strangles cash flow pretty quickly as people bail. In short, you can't run a successful micro continuity program and not be prepared to handle customer support issues.

Russell, I hope that you can address some of this in the actual training so that people understand the importance. While indeed the content side may be "fire and forget", the business model absolutely requires ongoing support attention.

Read more of my crap at my Innovation. Strategy, and Success blog... http://www.michaelhiles.com

rockstarinlife

Your welcome brother and I finally watched the weekly training videos that Russell sent as part of the micro-c subscription and here is what I noticed. The Micro-C program he sells as an OTO for 397 physical or 197 digital product is a complete package of how to start your own micro-c program for your product.

The weekly micro-c video subscription that is 97 month is the same thing but weekly and better laid out with some print outs to go along with it. I only watched video 1 from the program and video 1 week 1 from the weekly subscription 97.

I personally like the weekly subscription 97 since it just flowed better and was better laid out in my opinion. It is also a litter shorter in lenght and straight to the point which I like. The 397/197 product would cost you less since it is only the one time fee and the 97 would go on for 6 months. but I feel it is worth it. It is almost like the 397/197 product was created on the fly (webinar he did) and the 97 subscription was planned out and done after he had more practice with teaching the content. That is just my opinion on how it feels for me.

The 397/197 product does go into more detail and he answers some questions people have which is nice. So if money is not an issue then but them both. But if its one or the other. I like the weekly subscription for 97 a month. Hope this helps if anyone was trying to decide on which one to choose.