Review of Hidden Sales Project by Jeff Dedricks

Adaptive · 04-03-2009, 08:37 PM

I have no affiliation with Jeff Dedricks and have never met him. He has no idea that I'm writing this review.

He is offering a 127 page ebook as a freebie to get people to subscribe to his email list at http://www.hiddensalesproject.com. As this book is going to be useful to many Internet Marketing Warriors, I'm reviewing it here.

Getting the Book

The signup uses a tactic that must be profitable, because it's so common, but that is very annoying: three one-time offers stacked in a row. (Is this Butterfly Marketing?) Once through the OTO gauntlet, the pdf book is easy to download and loaded fine for me in Foxit Reader on Windows XP.

The book is in 12 point and has a generous sprinkling of graphics. As plain text, it would likely be about 50 pages; of those, about 80% are very useful how-to information and the remainder are promoting additional offers or reminding the reader of Jeff's business experience.

In addition to the book, the free membership site has videos and a variety of other material. I haven't explored those yet.

So what's included?

The book is a discussion of ways to notice hidden opportunities to make more sales. I suspect all the hidden opportunities originally come from Jay Abraham, who's not mentioned in Jeff's book. Be that as it may, Jeff's presentation is fresh, timely, and easy to follow.

Jeff discusses more than a dozen different ways to make additional sales and profits. There is some overlap and several ways to combine these ways, however on first reading, any marketer should be able to make a list of five to ten immediate options to try out today. Some might take a couple of weeks to fully implement, while some can be put into action immediately.

In addition to the variety of tips, Jeff provides a step by step framework for how to use these tips.

In Jay Abraham style, Jeff explains how to use the increased lifetime value of a customer to afford free and low-cost offers that the competition can't afford. This free book is itself obviously an embodiment of the philosophy, and it would be interesting if it included a discussion of Jeff's goals with this strategy in his own life.

The longest and best part of the book is a detailed exposition of how each of the hidden sales are already used by a variety of online and offline businesses. The online business examples include detailed screen shots and a thorough explanation of exactly which principles are at work. The offline examples include a detailed story of the whole customer experience, pointing out the hidden sales that have been included.

The mechanics of implementation would go better with great copywriting and sophisticated database programming. However, the hidden opportunities can be tossed up with nothing more than basic factual writing and very simple pricing buttons.

A useful follow up book from Jeff would be one that explains just how to start simple and build into a more sophisticated type of deployment.

Who will benefit from reading this book?

For IM Warriors who aren't familiar with Jay Abraham's work, this free book is a first-rate introduction to hidden sales opportunities and to the mindset that can put them into practice fast. For those who already are familiar with Jay Abraham, have your friends and business associates get this book as a friendly introduction to a marketing mindset. Then you go do the implementation for them and get your share of the profits!

Conclusion
A solid thumbs-up!

Regards,
Allen

04-03-2009, 08:37 PM	#1
Adaptive HyperActive Warrior Join Date: Mar 2009 Posts: 423 Blog Entries: 9 Thanks: 61 Thanked 76 Times in 63 Posts	Review of Hidden Sales Project by Jeff Dedricks I have no affiliation with Jeff Dedricks and have never met him. He has no idea that I'm writing this review. He is offering a 127 page ebook as a freebie to get people to subscribe to his email list at http://www.hiddensalesproject.com. As this book is going to be useful to many Internet Marketing Warriors, I'm reviewing it here. Getting the Book The signup uses a tactic that must be profitable, because it's so common, but that is very annoying: three one-time offers stacked in a row. (Is this Butterfly Marketing?) Once through the OTO gauntlet, the pdf book is easy to download and loaded fine for me in Foxit Reader on Windows XP. The book is in 12 point and has a generous sprinkling of graphics. As plain text, it would likely be about 50 pages; of those, about 80% are very useful how-to information and the remainder are promoting additional offers or reminding the reader of Jeff's business experience. In addition to the book, the free membership site has videos and a variety of other material. I haven't explored those yet. So what's included? The book is a discussion of ways to notice hidden opportunities to make more sales. I suspect all the hidden opportunities originally come from Jay Abraham, who's not mentioned in Jeff's book. Be that as it may, Jeff's presentation is fresh, timely, and easy to follow. Jeff discusses more than a dozen different ways to make additional sales and profits. There is some overlap and several ways to combine these ways, however on first reading, any marketer should be able to make a list of five to ten immediate options to try out today. Some might take a couple of weeks to fully implement, while some can be put into action immediately. In addition to the variety of tips, Jeff provides a step by step framework for how to use these tips. In Jay Abraham style, Jeff explains how to use the increased lifetime value of a customer to afford free and low-cost offers that the competition can't afford. This free book is itself obviously an embodiment of the philosophy, and it would be interesting if it included a discussion of Jeff's goals with this strategy in his own life. The longest and best part of the book is a detailed exposition of how each of the hidden sales are already used by a variety of online and offline businesses. The online business examples include detailed screen shots and a thorough explanation of exactly which principles are at work. The offline examples include a detailed story of the whole customer experience, pointing out the hidden sales that have been included. The mechanics of implementation would go better with great copywriting and sophisticated database programming. However, the hidden opportunities can be tossed up with nothing more than basic factual writing and very simple pricing buttons. A useful follow up book from Jeff would be one that explains just how to start simple and build into a more sophisticated type of deployment. Who will benefit from reading this book? For IM Warriors who aren't familiar with Jay Abraham's work, this free book is a first-rate introduction to hidden sales opportunities and to the mindset that can put them into practice fast. For those who already are familiar with Jay Abraham, have your friends and business associates get this book as a friendly introduction to a marketing mindset. Then you go do the implementation for them and get your share of the profits! Conclusion A solid thumbs-up! Regards, Allen
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