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Anybody seen both Product Launch Formula 1 AND 2? -- need advice

by dmag1
12 replies
Hi,

Jeff Walker is opening Product Launch Formula 2 again tomorrow and it'll go for $2,000, like just about every other "guru" product these days.

I have access to PLF 1 from a guy who wants to sell it to me for $300.

If you've seen both, is there a huge difference in content between PLF 1 and PLF 2, enough to justify the extra $1,700?

Aesthetics don't matter to me. I'd prefer text to videos as I can get the info out faster, so multi-media isn't important. I'm strictly interested in the content value.

Thanks for any help on this.
#advice #formula #jeff walker #launch #product #product launch formula
  • Profile picture of the author Andyhenry
    The real question is:

    What is stopping you from moving your business forward?

    and....

    Does this product promise to solve that for you?

    Most people are already in a position to be making great money and buying these products is just a way of putting off taking action and outsourcing the blame for why they're not getting on with their business.

    If you think you need something that this is promising to solve and you're going to easily get your money back from spending it - go for it.

    Andy
    Signature

    nothing to see here.

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  • Profile picture of the author Kris Turner
    I got the core of PLF 1 as a bonus when buying PLF 2, and there's a massive difference. There's a lot more focus on social media, audio/video, blogs, and all the other stuff that's grown so much since version 1 was released.

    There's also just a lot more "stuff" in there too. I think there's something like 3 or 4 times more triggers (one of the key components to PLF in terms of persuasion).

    I'm sure a lot could still be learned from version 1, but you'll be missing out on a lot.
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    • Profile picture of the author dmag1
      Originally Posted by Alex Taylor View Post

      I got the core of PLF 1 as a bonus when buying PLF 2, and there's a massive difference. There's a lot more focus on social media, audio/video, blogs, and all the other stuff that's grown so much since version 1 was released.

      There's also just a lot more "stuff" in there too. I think there's something like 3 or 4 times more triggers (one of the key components to PLF in terms of persuasion).

      I'm sure a lot could still be learned from version 1, but you'll be missing out on a lot.
      Alex,

      Do you feel that a newbie could pull off a successful launch of a $297 teleseminar series, my first ever launch, using PLF 1?

      Thanks.
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      • Profile picture of the author ic7
        Originally Posted by dmag1 View Post

        Alex,

        Do you feel that a newbie could pull off a successful launch of a $297 teleseminar series, my first ever launch, using PLF 1?
        You could do a "soft launch" to a small part of your list, or to a small group here at Warrior. Get some feedback, and readjust things. Then launch to a bigger audience. Overall, it sounds like you are ready.

        Paul
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        Bookpumper.com - The Kindle Revolution
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  • Profile picture of the author dmag1
    Hey Andy,

    For me it's a little more basic than that. I've never done a launch and I need the steps, the components, the e-mails, to make sure the sequence is right, etc.

    My question is whether PLF 1 is sufficient for that, or if it's no longer valid due to technology, etc.

    Thanks.
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    • Profile picture of the author entry
      Originally Posted by dmag1 View Post

      Hey Andy,

      For me it's a little more basic than that. I've never done a launch and I need the steps, the components, the e-mails, to make sure the sequence is right, etc.

      My question is whether PLF 1 is sufficient for that, or if it's no longer valid due to technology, etc.

      Thanks.
      You will still be able to do decent launches with PLF 1 alone. Its methods have not become extinct, and you can still do well.

      Principles are the same, so if on a low budget, you can go for PLF 1, and when you make money from your first 2 launches, you can purchase PLF 2 (aslong as it still is for sale by then)

      Do you get where im comming from dmag?
      Signature
      I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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  • Profile picture of the author dmag1
    Guys,

    I'm brand new at launches. My JV partner is, too. We're just trying to get the basics down so that we don't have any holes in the process that come up at the wrong time.

    I haven't found much on this topic that really gets into the meat of the issue andlays out the steps. When I was offered PLF 1 for $300, I figured it might help...then I see Jeff Walker offer PLF 2 again at $2,000, and therefore had to ask the question that started this thread.

    Thanks.
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    • Profile picture of the author Andyhenry
      No-one can tell you what value these things have for YOU.

      You're looking for an answer outside that needs to come from inside.

      Maybe you're hoping someone will say there's a massive difference and you should buy it so that you feel justified in the expenditure - but in reality, if you're concerned about the money you probably shouldn't be spending it and if you're ok with spending it and feel you need this specific advice - then just go for it.

      You already know what it's going to cover and you can find most of it elsewhere - but it sounds like you're looking for a template to base your efforts on and that product will probably provide that - it still doesn't mean it will necessary apply to or work for your situation, so don't expect it to solve fundamental marketing problems if you already have them.

      If you're ready to pull the trigger and just need to feel a little more confident before you do, then the product might be all you need.

      It's unlikely to make a difference to your success in itself though.

      Andy
      Signature

      nothing to see here.

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  • Profile picture of the author jasonl70
    I have PLF 1, and I really don't see any of the new launches straying very far from it at all - they've just replaced blogs posts with videos (and give away more content - but i think might be Frank Kerns influence).
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    -Jason

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  • Profile picture of the author Popstar
    I have all versions of PLF. If you have a problem with money, then PLF 1 will give you what you need to launch successfully. And if you do have a successful launch, then you'll have the money to buy PLF 2.2 (the version about to launch).

    There are some differences between PLF 1 and PLF 2. As said before, there's the difference with using social media. There's also a discussion of how to grow a business with multiple launches.

    I thought the homework from one of the first modules in PLF 2 was good for defining your market and your launch strategy (i.e., if you took the time to do the homework).

    But while the PLF 2 information and bonuses were excellent, they aren't necessary to making money the first time out. So I have to agree with Andy's comments.

    If I were you, I'd just get started by launching my product. Then take the information you learn from the experience and make changes to your marketing strategy based on that.

    Most of the high-priced guru courses are more helpful to people who already have businesses (and can use the info right away) than to people who are just starting out.

    As for worrying about having holes in your launch strategy, the truth is most people have holes in their strategies. That's not what hurts profitability. Delaying your launch to take guru courses is what hurts profitability.

    Most of the time you're better off focusing on what you're good at and what will bring in the most money given your time and other resources. Social media and all that other stuff is a distraction when your resources are limited.

    If you're just starting out, launch to your list or someone else's list using PLF 1. That will be the best bang for your buck.

    If you wait until you have everything else down perfectly, you'll be waiting forever. It's overkill for a beginner anyway. So do yourself a favor and just launch now.

    At the rate Jeff is relaunching PLF these days, you'll be able to get an updated version in six months or so... when you're ready to really take advantage of it.

    Just my two cents.

    Good luck,
    Debbie
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    • Profile picture of the author dmag1
      Thanks, Debbie. That's great, practical advice. I think I can risk the $300 on PLF 1 for the info I may not know, and just get the program going. Again, this is my first time. I just want to make sure we get as much right as we can, and I'm sure it will help with that. I also just got Mike Filsaime's BFM 2, which I'm told simplifies the affiliate issues.

      Thanks again.


      Originally Posted by Popstar View Post

      I have all versions of PLF. If you have a problem with money, then PLF 1 will give you what you need to launch successfully. And if you do have a successful launch, then you'll have the money to buy PLF 2.2 (the version about to launch).

      There are some differences between PLF 1 and PLF 2. As said before, there's the difference with using social media. There's also a discussion of how to grow a business with multiple launches.

      I thought the homework from one of the first modules in PLF 2 was good for defining your market and your launch strategy (i.e., if you took the time to do the homework).

      But while the PLF 2 information and bonuses were excellent, they aren't necessary to making money the first time out. So I have to agree with Andy's comments.

      If I were you, I'd just get started by launching my product. Then take the information you learn from the experience and make changes to your marketing strategy based on that.

      Most of the high-priced guru courses are more helpful to people who already have businesses (and can use the info right away) than to people who are just starting out.

      As for worrying about having holes in your launch strategy, the truth is most people have holes in their strategies. That's not what hurts profitability. Delaying your launch to take guru courses is what hurts profitability.

      Most of the time you're better off focusing on what you're good at and what will bring in the most money given your time and other resources. Social media and all that other stuff is a distraction when your resources are limited.

      If you're just starting out, launch to your list or someone else's list using PLF 1. That will be the best bang for your buck.

      If you wait until you have everything else down perfectly, you'll be waiting forever. It's overkill for a beginner anyway. So do yourself a favor and just launch now.

      At the rate Jeff is relaunching PLF these days, you'll be able to get an updated version in six months or so... when you're ready to really take advantage of it.

      Just my two cents.

      Good luck,
      Debbie
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