I am currently conducting a research study into how we now use print and digital media. Print was the clear and only winner in the market for so many years, however things have changed in recent years with the birth of the Internet. We now read the news and shop differently than we used to. Gone are the days when we had to do our shopping in bricks and mortar stores. Its now a social choice, but you are likely to find most things cheaper online.
Newspapers used to be an essential must once. It was amazing how news could go to print and copies mass produced in a matter of hours. Today all we have to do is look on our mobile devices, with their push notifications to be alerted of news as it happens. Newspapers still work in coffee shops, but it really is yesterdays news.