What Do You Think Of Dr. Mani's Value First Manifesto?

Steven Wagenheim · 05-12-2009, 06:19 AM

I don't know how many people have seen it, but it essentially says, in a
nutshell, to give as much value to people as you can even before they
sign up for your list. In other words, give free content for no opt in. And
then after they sign up, give them even more. Pile it on.

And if you do sell them something, sell it at such a low price that the
decision to buy is a painless one.

Also, follow up after the sale. Show a genuine interest in your customer's
success.

I couldn't help smile after reading it for reasons that I'll keep private for
now.

Because I want to know what you think of this "utopian" way of doing
business.

stevecl · 05-12-2009, 06:24 AM

Steve,

Sounds like a good plan. Keep your customers happy and provide value. Should be the number 1 priority for all businesses. Its a shame some of the lists i have joined just want me to buy any old tat and don't provide any valuable information.

Steve

ultraeternity · 05-12-2009, 06:31 AM

I haven't bought the product but here are my views based on your post Steven.

it's all fine and nice to hear in theory and it will definitely work.. i know atleast two very successfull guys doing that(jason fladlien and robert plank). From the free stuff you have given(in your blog and the plenty of advice you give here) Steven, I think I can add you to the above list too.

but then, a person would have to work like a dog, to provide that kind of value. normal people like me and a majority of the marketers aren't capable of doing that (they are either too lazy or they simply don't have the time), unless of course they have a ton of money to outsource.

Steven Wagenheim · 05-12-2009, 06:40 AM

Quote:

Originally Posted by ultraeternity

I haven't bought the product but here are my views based on your post Steven.

Actually, it's a free report if I'm not mistaken.

As to your other comments, yes, some people are just going to be too lazy
to put in that kind of effort. That's why not everybody is successful with
their business.

Isn't that true though in just about any walk of life?

Craig Desorcy · 05-12-2009, 06:45 AM

Haven't seen it but am a big fan of paying it forward, building relationships
before needing them and the law of reciprocity.

But giving free stuff away is a very long term strategy. If some marketers
spend most of their time earning money so they can eat, it's a tough act to
follow.

One of the biggest business goals of mine is to get to a point where I don't
"need" the money. Once there, I feel I'll be operating from a place of
abundance not scarcity. Coming from a place of abundance makes me
feel I don't need to rush, I don't have to get every deal, and helps me
sleep better.

This is for me. It's not the golden rule and I'm not here trying to tell anyone
to follow my thing :-)

Craig

RecurringRevenue · 05-12-2009, 01:38 PM

Hi Steven,

I know it works for Dr. Mani because it fits him. But I don't think it's a model that works best in internet marketing.

Why?

Because being nice isn't enough reason for people to buy. And if you train the IM group on real value (instead of "set-up" value like Kern, Pagan, etc) then you become an enabler of people who expect more and more for less and less.

If the "nice guys" had the same list as say Kern they still would not make as much because of a lack of aggressiveness. Lack of hype.

If the they had a course called say "Mass Control" and priced it at $1995, and sold it in their "nice" way, 4 million would not come in.

HOWEVER, I LOVE the value first approach and practice it. Am I leaving money on the table? Yes. And I serving people better than most? Yes.

Steven, you are as well. Though I am new here I have already seen the incredible impact you're having here. That's TRUE value first.

Keep up the great work!!

Mark Robbins

Li Weng · 05-12-2009, 07:32 PM

I think this is a very effective approach for building
long-term relationship, however one needs to be
extremely strategic about this so that it does not
attract a bunch of freebie seekers.

It's also important to ensure that you don't set the
false expectation in your prospects or customers that
they will always receive great value for next to nothing
or without the need to make the rightful investments.

Doing that is neither good for your business nor your
customers' success.

A sales funnel approach would be helpful
ie. low price -> medium price -> higher price etc.

05-12-2009, 06:19 AM	#1
Steven Wagenheim Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 16,412 Blog Entries: 11 Thanks: 1,553 Thanked 6,312 Times in 2,356 Posts Social Networking	What Do You Think Of Dr. Mani's Value First Manifesto? I don't know how many people have seen it, but it essentially says, in a nutshell, to give as much value to people as you can even before they sign up for your list. In other words, give free content for no opt in. And then after they sign up, give them even more. Pile it on. And if you do sell them something, sell it at such a low price that the decision to buy is a painless one. Also, follow up after the sale. Show a genuine interest in your customer's success. I couldn't help smile after reading it for reasons that I'll keep private for now. Because I want to know what you think of this "utopian" way of doing business.

05-12-2009, 06:24 AM	#2
stevecl I Can See You Join Date: Sep 2006 Location: , , United Kingdom. Posts: 464 Thanks: 16 Thanked 26 Times in 26 Posts	Re: What Do You Think Of Dr. Mani's Value First Manifesto? Steve, Sounds like a good plan. Keep your customers happy and provide value. Should be the number 1 priority for all businesses. Its a shame some of the lists i have joined just want me to buy any old tat and don't provide any valuable information. Steve

05-12-2009, 06:31 AM	#3
ultraeternity Active Warrior Join Date: Feb 2009 Posts: 42 Thanks: 2 Thanked 4 Times in 4 Posts	Re: What Do You Think Of Dr. Mani's Value First Manifesto? I haven't bought the product but here are my views based on your post Steven. it's all fine and nice to hear in theory and it will definitely work.. i know atleast two very successfull guys doing that(jason fladlien and robert plank). From the free stuff you have given(in your blog and the plenty of advice you give here) Steven, I think I can add you to the above list too. but then, a person would have to work like a dog, to provide that kind of value. normal people like me and a majority of the marketers aren't capable of doing that (they are either too lazy or they simply don't have the time), unless of course they have a ton of money to outsource.

05-12-2009, 06:45 AM	#5
Craig Desorcy Senior Warrior Member War Room Member Join Date: Jan 2004 Location: Japan Posts: 2,412 Blog Entries: 1 Thanks: 470 Thanked 999 Times in 230 Posts Social Networking	Re: What Do You Think Of Dr. Mani's Value First Manifesto? Haven't seen it but am a big fan of paying it forward, building relationships before needing them and the law of reciprocity. But giving free stuff away is a very long term strategy. If some marketers spend most of their time earning money so they can eat, it's a tough act to follow. One of the biggest business goals of mine is to get to a point where I don't "need" the money. Once there, I feel I'll be operating from a place of abundance not scarcity. Coming from a place of abundance makes me feel I don't need to rush, I don't have to get every deal, and helps me sleep better. This is for me. It's not the golden rule and I'm not here trying to tell anyone to follow my thing :-) Craig

05-12-2009, 01:38 PM	#6
RecurringRevenue Active Warrior Join Date: May 2009 Posts: 45 Thanks: 7 Thanked 6 Times in 6 Posts	Re: What Do You Think Of Dr. Mani's Value First Manifesto? Hi Steven, I know it works for Dr. Mani because it fits him. But I don't think it's a model that works best in internet marketing. Why? Because being nice isn't enough reason for people to buy. And if you train the IM group on real value (instead of "set-up" value like Kern, Pagan, etc) then you become an enabler of people who expect more and more for less and less. If the "nice guys" had the same list as say Kern they still would not make as much because of a lack of aggressiveness. Lack of hype. If the they had a course called say "Mass Control" and priced it at $1995, and sold it in their "nice" way, 4 million would not come in. HOWEVER, I LOVE the value first approach and practice it. Am I leaving money on the table? Yes. And I serving people better than most? Yes. Steven, you are as well. Though I am new here I have already seen the incredible impact you're having here. That's TRUE value first. Keep up the great work!! Mark Robbins

05-12-2009, 07:32 PM	#7
Li Weng Advanced Warrior War Room Member Join Date: Nov 2008 Posts: 588 Thanks: 19 Thanked 56 Times in 40 Posts Social Networking	Re: What Do You Think Of Dr. Mani's Value First Manifesto? I think this is a very effective approach for building long-term relationship, however one needs to be extremely strategic about this so that it does not attract a bunch of freebie seekers. It's also important to ensure that you don't set the false expectation in your prospects or customers that they will always receive great value for next to nothing or without the need to make the rightful investments. Doing that is neither good for your business nor your customers' success. A sales funnel approach would be helpful ie. low price -> medium price -> higher price etc.