Micro Continuity...Russell Brunson is one Smart Genius!
Here is how I look at his Micro-Continuity Model...and it is so clever and innovative and simple yet wonder why I never thought about it.
Taking that bonus that you were initially going to give for free that comes with your product for sale, and instead give that bonus away for free first, before pitching the sale, and you will probably still make some profits from the shipping, and the sales rate will go higher!
Pitching your main intended sale second after giving away a bonus product first, is the sweet icing on the plan untasteful cake, and nobody likes to be sales pitch too out of the blue first...well, that's just me anyway
Essentially, you are just giving away high-quality value first to the prospects to earn their trust and relationship, and then they will buy from you without any buyer's remorse and will have guilt about requesting refunds after you have deliver them so much value.
One word...INGENIOUS!
-Jason
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The Nuts and Bolts of Starting-Up and Running a Successful Membership Site
==Membership Academy== aMember/Wishlist Hacks and How To Videos
-Jason
-Jason