Brick and Mortar Ads and Classifieds

Calamaroo · 09-07-2008, 10:06 AM

How effective can an ad in a newspaper or classified ads be for a website? Has anyone ever tried this? Obviously they can't click on a newspaper ad so this could be a be drawback. There is a 10,000 circulation niche newspaper that my site is the same niche as. Is it worth advertising there?

Ricter · 09-07-2008, 10:50 AM

For such a newspaper it can't be very expensive to just try, right?

I put a classified in a major metropolitan newspaper for a Saturday, selling a service. I got one job out of that ad, which more than paid for it.

JohnMcCabe · 09-07-2008, 11:02 AM

It can be extremely effective, or a complete dud. It depends on how well your ad piques the readers' curiosity.

Back in my mlm days, one of the most effective lead generators I had was a classified in the weekend USA Today. Our group used Adwords to test different ads, then took the most effective one and ran it.

I didn't keep the records, so I can't give you exact figures anymore, but our opt-in rate was over 50% and our conversion from there was better than most of our other sources.

One tip: have an easy-to-remember, easy-to-spell domain name.

Bonus tip: Track your results from landing page on, so you know if any traffic you get from the ad is worth it.

09-07-2008, 10:06 AM	#1
Calamaroo HyperActive Warrior Join Date: Sep 2008 Posts: 236 Thanks: 41 Thanked 31 Times in 16 Posts	Brick and Mortar Ads and Classifieds How effective can an ad in a newspaper or classified ads be for a website? Has anyone ever tried this? Obviously they can't click on a newspaper ad so this could be a be drawback. There is a 10,000 circulation niche newspaper that my site is the same niche as. Is it worth advertising there?

09-07-2008, 10:50 AM	#2
Ricter Beware the Tantalus Field Join Date: Aug 2008 Location: Calgary, AB Posts: 351 Thanks: 9 Thanked 3 Times in 3 Posts	Re: Brick and Mortar Ads and Classifieds For such a newspaper it can't be very expensive to just try, right? I put a classified in a major metropolitan newspaper for a Saturday, selling a service. I got one job out of that ad, which more than paid for it.
	- For your import/export/customs questions or problems, send PM.

09-07-2008, 11:02 AM	#3
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 8,069 Thanks: 2,948 Thanked 4,930 Times in 2,630 Posts Social Networking	Re: Brick and Mortar Ads and Classifieds It can be extremely effective, or a complete dud. It depends on how well your ad piques the readers' curiosity. Back in my mlm days, one of the most effective lead generators I had was a classified in the weekend USA Today. Our group used Adwords to test different ads, then took the most effective one and ran it. I didn't keep the records, so I can't give you exact figures anymore, but our opt-in rate was over 50% and our conversion from there was better than most of our other sources. One tip: have an easy-to-remember, easy-to-spell domain name. Bonus tip: Track your results from landing page on, so you know if any traffic you get from the ad is worth it.
	Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!"