What is Your Sales Conversion Rate?

Depends on the product. Margins and sales vary widely.

If you're really asking what the AVERAGE conversion rate is, well I would say that the average online retailer converts at between 1 and 2%, with the bigger players (such as Amazon) achieving 5 - 10%, depending on the month.

However, what is REALISTIC is entirely up to you, and depends on a number of factors, including...

(a) How hungry your market is.

If you're selling snow to eskimos, you may have a hard time because there's virtually no demand. Selling water to someone who is dying of thirst, on the other hand...

In short, sell to a hungry market.

(b) How good you are at selling.

I have created offers that have turned over 12% "cold" visitors from Google into buying customers, after going through a process... but it takes more than a sales "letter".

Anyone can put up a sales letter. It's more challenging to create a sales process, which pre-sells and pre-qualifies visitors, gets them interested, intrigued, drooling with desire and fearful of missing out... and to follow up on those who don't buy initially.

Combine all that with a hungry market, and there is no realistic limit, except the 100% barrier

Alot of people don't even know what a sales process consists of, let alone create one.

I don't claim I know how to make a good one or stuff, but I am studying sales processes and what exactly makes a sales process good or bad.

It is a thing that most people overlook but to me is something that I MUST know in order to get better conversion rates.

And don't confuse sales process with sales funnel, the sales funnel is just 1 part of the sales process.

I used to focus on conversion rates, and usually was able to get between 2% and 16% for various products/offers. Eventually, I realized that the best way to compare apples to oranges (different products, different prices, etc.) is to compare $/visitor. Different markets will get different $/visitor, so this can be a good way to compare the profitability of an overall market.

If you get 1000 visitors to each of 2 sites, and 1 site coverts 10% to a $10 product and the other site converts 2% to a $400 product, which site is doing better? Site 1 gets $1/visitor and site 2 gets $8/visitor. I'd rather get 2% on a $400 product, wouldn't you?

To continually increase your conversion rate, you need to educate yourself about what your market wants. The more you understand your market, the easier it will be to offer them products they want, at prices they're willing to pay, with copy they'll respond to.

One way to do this is to continually survey your market. Another way is to do taguchi testing on your sales pages.