Is it possible that niche marketing becomes saturated?

by Ron.
8 replies
I was thinking about this on my way to the grocery store tonight.

Is it possible that online niche marketing becomes very saturated? With the large numbers of people getting involved and there are only so many paying niches to go around.

Is it possible?
#marketing #niche #saturated #tha
  • Profile picture of the author falcon_warrior
    Hey

    I don't think it's possible. These niches have sub niches, which just add on to the number of possibilities. New things are discovered all the time. Lets say a pharmaceutical company creates a weight loss package that works. It's going to be hot, and here is a new niche. Or, you see a new sport on TV. Everyone starts to play it. Yet another niche is born. A new electronic gadget replaces your TV/mobile phone/whatever, and now everyone wants to get one. As long as our world is coming up with new ideas, the sky's the limit when it comes to niches

    Nicholas Chen
    {{ DiscussionBoard.errors[945397].message }}
  • Profile picture of the author Dan C. Rinnert
    Not as long as people come along with ideas for doing things better than what has been done before or is being done currently.
    Signature

    Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

    Dan also writes content for hire, but you can't afford him anyway.
    {{ DiscussionBoard.errors[945399].message }}
  • Profile picture of the author L33tProgrammer
    Of course a niche can get saturated. Everything has a limit. Why do you think it is very improbable to break into the credit card, online pharmacy (viagra), and weight loss niches? If you are starting small, pick a smaller kid to pick on. It's common sense.
    {{ DiscussionBoard.errors[945401].message }}
    • Profile picture of the author Dan C. Rinnert
      Originally Posted by L33tProgrammer View Post

      If you are starting small, pick a smaller kid to pick on. It's common sense.
      If you're starting small, go after the big elephant.

      Being small, you're quick and nimble. The big elephant is slow and makes wide turns.

      Being small, you don't have to knock the elephant down to declare victory. And, being big, the elephant won't notice you picking off him.

      By the time you start to get bigger, and the elephant starts to take notice, he needs to focus on retention while you continue to focus on growth.

      And, at any point, should the elephant try to squash you, you can take advantage of it by leveraging the situation to your advantage.

      Meanwhile, the people that followed "common sense" and went after smaller kids are getting their rears kicked by the slightly bigger kids that keep moving into the neighborhood.
      Signature

      Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

      Dan also writes content for hire, but you can't afford him anyway.
      {{ DiscussionBoard.errors[945427].message }}
      • Profile picture of the author Ron.
        Nice........





        Originally Posted by Dan C. Rinnert View Post

        If you're starting small, go after the big elephant.

        Being small, you're quick and nimble. The big elephant is slow and makes wide turns.

        Being small, you don't have to knock the elephant down to declare victory. And, being big, the elephant won't notice you picking off him.

        By the time you start to get bigger, and the elephant starts to take notice, he needs to focus on retention while you continue to focus on growth.

        And, at any point, should the elephant try to squash you, you can take advantage of it by leveraging the situation to your advantage.

        Meanwhile, the people that followed "common sense" and went after smaller kids are getting their rears kicked by the slightly bigger kids that keep moving into the neighborhood.
        Signature
        "Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody"
        -Henry Wadsworth Longfellow
        {{ DiscussionBoard.errors[945443].message }}
  • Profile picture of the author Cerberus
    If you start to get into regional services the possibilities multiply.

    I think there is never going to be a shortage of under developed niches.
    {{ DiscussionBoard.errors[945403].message }}
  • Profile picture of the author Jason_V
    I used to think the same thing. However, here's what I noticed. Even if a niche does pick up with popularity, that's okay. People then start using different keywords to find the niches. When enough people start using the keywords to find the niches, you can actually beat out established competition that isn't paying attention to the latest keywords being used.

    Also, usually, there are sub-niches to every niche. Obviously, not always, but usually. Even if a general niche is saturated you may be able to tackle one or a few of the sub-niches and be able to dominate it.
    Signature
    "When you do something exactly wrong, you always turn up something."
    -Andy Warhol
    {{ DiscussionBoard.errors[945473].message }}
    • Profile picture of the author rhj12345
      Just not possible. Here's why.

      Everything is in forward motion, the earth, your children, your marriage, your life and your death. Always changing and moving forward. Today we see fat loss and forex tomorrow will be space travel and computer chips for your brain. Up to a certain time no one ever heard of the IPod or the Iphone. Now there is tons of sub-niches out there to make money on these products.

      Find your niche using sources like Amazon or DMOZ. And if you try to advertise in a niche and are not successful, move to another niche. But make sure its not you. Are you doing the things needed to drive traffic and convert your visitors? Ask yourself the big question: Are you trying to sell or help people? If you help people you will be successful. I have never made a sale in 14 years of owning a computer business that didn't first start with "How can I help".

      So go hunt for a niche, this time put in the back of your head, a new attitude. How can the product I am going to promote help the person who is the potential buyer? Then write your articles, SEO your site, compete for easy keywords at first, give away free stuff and make who ever comes to your site feel your not just another guy out to suck them dry.

      I just signed up as a reseller of a product today. And the excitement I feel is overwhelming to say the least. This company is about go public in a big way, and a lot of average people will make a lot of money on this product. So moving forward with this my attitude will be "How can I show others a way to duplicate what I am about to do and make lots of money?" Yep that's the attitude for success.

      Learn this now and you will never worry about finding a niche.
      Signature



      {{ DiscussionBoard.errors[945598].message }}

Trending Topics