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Why Am I Not Getting Any Traffic?

by Parcelhub UK
20 replies
Howdy all,

I have been working for a company called Parcelhub in the UK for about 3 months now, and part of my role is to do SEO for their website: Shipping Software for Bulk Parcel Delivery | Multiple Carriers Tracking | eBay & Amazon Courier Services

I have done Tumblr backlinks, a Twitter page which now has just under 2000 real followers, localised content such as Barnsley Courier Services | Send Parcels from Barnsley to UK and International | Business Parcel Delivery as an example, but we are not getting enough organic traffic.

Looking at my Analytics page, it looks pretty healthy, however most of this traffic is coming from our tracking site, and referrals from social media channels.



When you look at our organic performance, things aren't looking so good:



As an example, only a quarter of our traffic is from organic sources, and to be honest most of this will be me testing google!

I need this to improve, so what would you guys suggest? Get some backlinks from big PR websites? Already done that! Change the content?
#google #increase #organic #seo #traffic
  • Profile picture of the author HelpingYouBeAnExpert
    Building a list and getting them to new content on a regular basis creates the #1 base to grow from, of course keep doing all the other stuff but the list and getting that traffic to your site is one thing that is often overlooked.
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    • Profile picture of the author Parcelhub UK
      Originally Posted by HelpingYouBeAnExpert View Post

      Building a list and getting them to new content on a regular basis creates the #1 base to grow from, of course keep doing all the other stuff but the list and getting that traffic to your site is one thing that is often overlooked.
      Like an email signup database?
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  • Profile picture of the author Metis
    There's tons of stuff you could be doing. I'd agree with HelpingYouBeAnExpert in that you should be making more of an effort to grow a newsletter list and then integrating your newsletter with your social media channels.

    I can't see a blog section on your website. Are you putting useful content out there? There's tons of stuff you could write about that would be useful to potential customers...like giving them a bunch of guides and advice on how to properly prepare different types of items for transit....just be helpful That content is obviously going to help you efforts in gaining more organic traffic.

    Likewise, on your social media channels, you should probably look at the ratio of funny/unrelated stuff to actual useful information related to your business that you're providing. Right now there's a heavy sway in favour of the former I'd say. And while we all love looking at pictures of stray dogs and a young Bill Gates, I'm sure your prospective clients might trust you a lot more if they saw you posting some industry related content that they can use. Just sayin'
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    • Profile picture of the author Parcelhub UK
      Originally Posted by Metis View Post

      There's tons of stuff you could be doing. I'd agree with HelpingYouBeAnExpert in that you should be making more of an effort to grow a newsletter list and then integrating your newsletter with your social media channels.

      I can't see a blog section on your website. Are you putting useful content out there? There's tons of stuff you could write about that would be useful to potential customers...like giving them a bunch of guides and advice on how to properly prepare different types of items for transit....just be helpful That content is obviously going to help you efforts in gaining more organic traffic.

      Likewise, on your social media channels, you should probably look at the ratio of funny/unrelated stuff to actual useful information related to your business that you're providing. Right now there's a heavy sway in favour of the former I'd say. And while we all love looking at pictures of stray dogs and a young Bill Gates, I'm sure your prospective clients might trust you a lot more if they saw you posting some industry related content that they can use. Just sayin'
      Good point about our facebook page, I just can't come up with enough interesting content that's the problem. I have had a go at writing some articles such as these:

      Best Courier Service for Small Businesses

      Parcelhub eBay Selling Guide | eBay Sellers Blog | UK Parcel Delivery Services

      But as I only have 3 months worth of experience in the logistics sector, I am running out of ideas. Maybe we should hire a freelance expert to write quality content?
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      • Profile picture of the author Metis
        Originally Posted by Parcelhub UK View Post

        But as I only have 3 months worth of experience in the logistics sector, I am running out of ideas. Maybe we should hire a freelance expert to write quality content?
        I just gave you one an idea that could potentially lead to several different articles....The amount of different stuff that get's carted around the world in a courier van is incredible, and different kinds of items need to be packed differently. I mean, you wouldn't pack a glass vase the same way you would a t-shirt, right?! Well, if you had any sense you wouldn't You could produce a bunch of guides along the lines of "How to Pack..." and share those. You could then re-purpose them and turn them into PDF files and provide them as a resource to subscribers on your email list. I think you just need to have a massive brainstorming session, think about topics related to your industry that could be super useful for your potential clients. And sure, if you don't have the expertise or time to write the content yourself, hire someone else to
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      • Profile picture of the author Metis
        Originally Posted by Parcelhub UK View Post

        Good point about our facebook page, I just can't come up with enough interesting content that's the problem.
        I forgot to mention. Don't be afraid of sharing materials/resources created by other companies on your social media marketing channels. Especially those that are related to your industry and cater for the same clients that you're targeting, yet wouldn't be deemed as competition. I guess insurance and packaging firms spring to mind with regards to your business, but I'm sure you can think of a few more. This lessens the burden on you a little in terms of content creation while still providing your following with useful information. It might even allow you to get your foot in the door with a few of these kinds of firms and opportunities for cross promotion might develop
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        • Profile picture of the author Parcelhub UK
          That's a great point, sharing relevant and non-conflicting content. Just spoke to our web designer and we are now going to create a blog similar in layout to entrepreneur.com so that we can encourage guest authors to contribute from some of the small businesses around the UK that we work with. I will then tie this in with a regular newsletter campaign, think this is a good strategy so all I can say is thank you for the great advice and your time. Simon
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        • Profile picture of the author Parcelhub UK
          Originally Posted by Metis View Post

          I forgot to mention. Don't be afraid of sharing materials/resources created by other companies on your social media marketing channels. Especially those that are related to your industry and cater for the same clients that you're targeting, yet wouldn't be deemed as competition. I guess insurance and packaging firms spring to mind with regards to your business, but I'm sure you can think of a few more. This lessens the burden on you a little in terms of content creation while still providing your following with useful information. It might even allow you to get your foot in the door with a few of these kinds of firms and opportunities for cross promotion might develop
          That's a great point, sharing relevant and non-conflicting content. Just spoke to our web designer and we are now going to create a blog similar in layout and functionality (social sharing etc.) to entrepreneur.com so that we can encourage guest authors to contribute from some of the small businesses around the UK that we work with. I will then tie this in with a regular newsletter campaign, think this is a good strategy so all I can say is thank you for the great advice and your time. Simon
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  • Profile picture of the author tjaysen70
    Yeah man, if you look at quicksprout, and see how they're able to generate a ton of organic traffic (get on neils list) then you see that all the typical backlinking and PR, and spamming videos etc, don't freaking work these days.

    It really is pretty simple to get more traffic. You create unique, quality content and get other people to share it. This is easier said than done for obvious reasons, but in order to get organic traffic and rankings, you need to go back to the basics and ask yourself some questions.

    Why would someone want to land on my site? What would they be interested in? Would they share this content to their tribe? And does my content solve problems that people or a business might have?

    There are other questions to ask, but think of it like this....the visitors to your website, are people, uh duh...right! So regular folks like to read about stuff they like and want to share. If your site has crap content on it and looks like you're writing content only to get them to buy something, well then you should go back to the drawing board and think...How can I get content that my people will love to read and also share?
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    • Profile picture of the author Parcelhub UK
      Originally Posted by tjaysen70 View Post

      Yeah man, if you look at quicksprout, and see how they're able to generate a ton of organic traffic (get on neils list) then you see that all the typical backlinking and PR, and spamming videos etc, don't freaking work these days.

      It really is pretty simple to get more traffic. You create unique, quality content and get other people to share it. This is easier said than done for obvious reasons, but in order to get organic traffic and rankings, you need to go back to the basics and ask yourself some questions.

      Why would someone want to land on my site? What would they be interested in? Would they share this content to their tribe? And does my content solve problems that people or a business might have?

      There are other questions to ask, but think of it like this....the visitors to your website, are people, uh duh...right! So regular folks like to read about stuff they like and want to share. If your site has crap content on it and looks like you're writing content only to get them to buy something, well then you should go back to the drawing board and think...How can I get content that my people will love to read and also share?

      Some great advice there, well our target audience is:
      • Anyone in the UK who is sending 10 or more parcels a day
      • Who are selling via Amazon, eBay or an order management system such as Magento, Netsuite, Linnworks
      • Who is currently, or wants to use multiple parcel carriers (DHL, UK Mail, etc.)

      So quite a specific product and service. Basically, I am aiming for Parcelhub to be the default choice for anyone who is selling online who wants to cut their distribution costs. So maybe I should create more 'how to' guides for ebay sellers, and then send a link to the guide via a newsletter update?

      Also I need to add a comments/share section to the bottom of each post on our blog.
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  • Profile picture of the author asteven
    Checkout the post- might be helpful for you - 39 Actionable Ideas For Driving Traffic To Your Website - Forbes
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  • Profile picture of the author Lightlysalted
    I'd try employing a content writer to create articles in your logistics niche. WF have some excellent content writers why not give them a go?

    You can usees articles on your own blog on the website or on Twitter and Facebook.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Parcelhub UK View Post

      But as I only have 3 months worth of experience in the logistics sector, I am running out of ideas. Maybe we should hire a freelance expert to write quality content?
      Just about every company has someone who has "been there, done that" longer than anyone else. See if you can sit down with him/her and pick their brain for ideas.

      The idea for a "how to pack..." series was a good one.

      So is creating content for Amazon/eBay sellers. But here you have a little room to roam. You don't have to limit yourself to just shipping/packing. Just about any business topic with even a remote connection to your core business is fair game, as are "slice of life" stories and case studies.
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      • Profile picture of the author Parcelhub UK
        Originally Posted by JohnMcCabe View Post

        Just about every company has someone who has "been there, done that" longer than anyone else. See if you can sit down with him/her and pick their brain for ideas.

        The idea for a "how to pack..." series was a good one.

        So is creating content for Amazon/eBay sellers. But here you have a little room to roam. You don't have to limit yourself to just shipping/packing. Just about any business topic with even a remote connection to your core business is fair game, as are "slice of life" stories and case studies.
        Yes, how to pack guide would be a cracking idea. Right so first of all I will fix the blog, then add our subscriber list to Mailchimp and set up a newsletter campaign that goes out once a week. I think if I can write one quality article of around 1000 words per week, then Parcelhub should start to gain some decent 'web real estate' after a few months. One other thing I have been considering is 'SILOing' to improve the internal linking structure of the site. Is this still a sensible move or does Google penalise 'SILOing'?
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    • Profile picture of the author Parcelhub UK
      Originally Posted by Paid Surveys View Post

      I'd try employing a content writer to create articles in your logistics niche. WF have some excellent content writers why not give them a go?

      You can usees articles on your own blog on the website or on Twitter and Facebook.
      I am definitely keen to explore that, can you recommend any content writers in particular? Thanks
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  • Profile picture of the author usemyteam
    You need to work on your content as this would help you get more audience.
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  • Profile picture of the author marketmongoose
    Try out niche relevant forum posting mate! It generates good amount of targeted traffic.
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    • Profile picture of the author Parcelhub UK
      I did try that on a few business forums, and am doing so every now and then, but you have to be so careful not to get told off!
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    • Profile picture of the author Parcelhub UK
      Originally Posted by marketmongoose View Post

      Try out niche relevant forum posting mate! It generates good amount of targeted traffic.
      I did try that on a few business forums, and am doing so every now and then, but you have to be so careful not to get told off for posting promotional content!
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