Low Tier Product Needed For The Front End Of My Funnel

13 replies
I am currently structuring a new sales funnel and I would like to offer a product to the majority of my audience who rather than being interested in joining my primary business, will be interested in buying into something that will help them generate leads for their current biz opp...

As you are aware the majority of people will already have their own biz opp and they prefer to get help in becoming successful in their current biz rather than switch to another one which kinda makes sense.


In a nutshell, I am looking for an affiliate product to promote in the front end of my funnel which will help my audience generate leads with their current funnel. I am looking for something that is a low tier product and that covers the most effective traffic generation techniques.

Any suggestions anyone?
#end #front #funnel #low #needed #product #tier
  • Profile picture of the author Oziboomer
    Where are you hoping to promote?

    There is plenty of PLR stuff that you could modify or are you looking for a partner to supply you a product for a percentage of the back end or some other type of deal.

    Not that I necessarily have anything you could use but it may help if you partner up rather than giving your leads away to some product.

    You would probably be better off just creating your own front end or looking for products to add to the back-end rather than just promoting a low dollar product. Most of the low entry products that are really successful are because they offer huge commissions i.e. 100% as they know the lead is worth money on the back end. Trip wires.

    Just look at what Alex Jeffries does with $7 products.

    Better to make your own and offer big commission if you know your back end converts.

    Just a thought.
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    • Profile picture of the author Malteaser
      Makes a lot of sense to me but if I do my own product I will want a minimum of 12 traffic generation methods and that's going to take a lot of time - I don't care if I sell it at $7.00 but at least I am making my spend back which I can reinvest back into traffic + I am providing a solution to the problem of my audience.

      At the very least I want a short term solution, i.e. an affiliate product - but thanks for your response as it got me thinking even more



      Originally Posted by Oziboomer View Post

      Where are you hoping to promote?

      There is plenty of PLR stuff that you could modify or are you looking for a partner to supply you a product for a percentage of the back end or some other type of deal.

      Not that I necessarily have anything you could use but it may help if you partner up rather than giving your leads away to some product.

      You would probably be better off just creating your own front end or looking for products to add to the back-end rather than just promoting a low dollar product. Most of the low entry products that are really successful are because they offer huge commissions i.e. 100% as they know the lead is worth money on the back end. Trip wires.

      Just look at what Alex Jeffries does with $7 products.

      Better to make your own and offer big commission if you know your back end converts.

      Just a thought.
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      • Profile picture of the author RyanJohnson1
        Originally Posted by Malteaser View Post

        Makes a lot of sense to me but if I do my own product I will want a minimum of 12 traffic generation methods and that's going to take a lot of time - I don't care if I sell it at $7.00 but at least I am making my spend back which I can reinvest back into traffic + I am providing a solution to the problem of my audience.

        At the very least I want a short term solution, i.e. an affiliate product - but thanks for your response as it got me thinking even more
        For a front end product...You want to solve 1 problem.

        If you're going to make a product that's a 12 step traffic formula, do that...but that should be your upsell...

        Take out the traffic secret you feel people want to know most, and sell that section for just $7...

        Then frame your upsell like this...

        Hey thank you so much for purchasing, you've made a great decision signing up today...
        One of the questions I get from people who purchase this product all the time is "Hey "X" I absolutely love traffic secret "x"...but do you have any other traffic secrets up your sleeve that can help me sponsor more people into my business?" And the answer is yes....I've recorded an additional 11 other traffic secrets for you to help you get leads and signups, quicker and easier than you have before...

        yada yada you can get all 12 Traffic Secrets on Video for just $97...

        Saving you 50% off what others will pay for it in the future...

        Simple stuff.

        YOu'll make more money. And you will actually have a happier customer.
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        • Profile picture of the author Malteaser
          This is really powerful stuff RyanJohnson1

          On average 990 out of 1000 leads won't be interested in my primary business anyway (according to research), so this is a great way to set up my funded proposal not to leave any money on the table

          Good stuff!!!!

          Originally Posted by RyanJohnson1 View Post

          For a front end product...You want to solve 1 problem.

          If you're going to make a product that's a 12 step traffic formula, do that...but that should be your upsell...

          Take out the traffic secret you feel people want to know most, and sell that section for just $7...

          Then frame your upsell like this...

          Hey thank you so much for purchasing, you've made a great decision signing up today...
          One of the questions I get from people who purchase this product all the time is "Hey "X" I absolutely love traffic secret "x"...but do you have any other traffic secrets up your sleeve that can help me sponsor more people into my business?" And the answer is yes....I've recorded an additional 11 other traffic secrets for you to help you get leads and signups, quicker and easier than you have before...

          yada yada you can get all 12 Traffic Secrets on Video for just $97...

          Saving you 50% off what others will pay for it in the future...

          Simple stuff.

          YOu'll make more money. And you will actually have a happier customer.
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  • Profile picture of the author dlangley13
    One issue you may face unless you've already thought of it is that with an affiliate product you cannot control the funnel after they see the affiliate page.

    Therefore if I were in your shoes I would go the route of bundling some effective traffic plr ( white labeled of course) and offer that for your $7 product that way you can do split testing to see if this traffic is suseptable to your low end offer and how they reAct to your main product after seeing your low end offer.

    Good luck
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  • Profile picture of the author Coach Comeback
    What do YOU personally do?

    Document that and build your own brand by making your front end your own product. Rather than sending your leads to someone else who will then be competing with you, as I am sure any related affiliate product you promote will have it's own funnel and followup of similar products.

    Just my opinion
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    • Profile picture of the author RyanJohnson1
      Originally Posted by Coach Comeback View Post

      What do YOU personally do?

      Document that and build your own brand by making your front end your own product. Rather than sending your leads to someone else who will then be competing with you, as I am sure any related affiliate product you promote will have it's own funnel and followup of similar products.

      Just my opinion
      Coachh is right at the end of the day when you send your leads somewhere else, you're branding them, and you have no control over the backend.

      Also you don't truly know the agenda of the person who you're sending your customers to.

      What if they happen to be in a competing biz opp than you but only promote it to their customers in their backend sequence...And because you've made this person the "Star" your prospects end up joining them.

      I've seen this happen a few times.
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  • Profile picture of the author Malteaser
    You guys just convinced me to do my own product! I cannot argue with anything you just told me and I take pride in exposing and building my brand so yes I will want to avoid having them exposed to a different marketer.

    Thanks guys
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Malteaser View Post

      You guys just convinced me to do my own product! I cannot argue with anything you just told me and I take pride in exposing and building my brand so yes I will want to avoid having them exposed to a different marketer.

      Thanks guys
      Good decision.

      There's another danger in using an affiliate program as a front end for your type of business building.

      One of the basics is that you teach the people who do join you to do as you do. If those people came after exposure to your affiliate offer, they'll do the same thing, only it likely won't be the one you used. And I can guarantee that someone will get the bright idea to promote the affiliate product to the rest of the organization. It won't be long until your people will be spending all their time promoting affiliate products to each other instead of building the main business, and you main business is in grave danger of falling apart.

      Besides, if you create a good enough front end product, you can license it to people who join you for their own use as a front end product (even if you don't charge for the license). This further builds your brand. Just make sure you do a revocable license, not something like PLR or MRR rights.
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  • Profile picture of the author Malteaser
    Thanks guys... great opinions and back up arguments
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  • Doing your own product is great but make sure you have great customer support and refund policies

    You can always use and leverage a low ticket system like MLSP to help your leads build their own business.

    Joe
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    Let me Inspire and Empower You!
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  • Profile picture of the author RyanJohnson1
    Originally Posted by Malteaser View Post

    I am currently structuring a new sales funnel and I would like to offer a product to the majority of my audience who rather than being interested in joining my primary business, will be interested in buying into something that will help them generate leads for their current biz opp...

    As you are aware the majority of people will already have their own biz opp and they prefer to get help in becoming successful in their current biz rather than switch to another one which kinda makes sense.


    In a nutshell, I am looking for an affiliate product to promote in the front end of my funnel which will help my audience generate leads with their current funnel. I am looking for something that is a low tier product and that covers the most effective traffic generation techniques.

    Any suggestions anyone?
    it sounds like you're looking to create what's called a funded proposal.

    The best types of funded proposals for biz opp are two things...

    #1 Generic Training on how to get leads for any business as you've just stated...

    I would suggest instead of looking for someone else's product, you create your own audio report, video report, recorded webinar, or lead generation checklist...

    I say this because it appears your end goal is to have this person join your biz opp, so the best way to create that trust that's needed for the person to join your biz opp is to establish yourself as an expert by creating the front end offer yourself.

    Why not teach the formula on exactly how you get leads yourself....
    Or The formula you use to sponsor people into your business....

    And then at the end of the training offer people a chance to consult with you on finding the perfect biz opp to apply this strategy to "because if you pick the wrong one, you won't make enough money to get an endless amount of leads."

    Or #2 Just be straight up and say this is how I'm getting massive results in my business...

    And show them step by step what you're doing...
    And at the end say Hey, you've seen my proven formula...

    It works best for people who work directly with me...

    I don't do coaching for people outside of my team in XYZ company...
    If you seriously want my help here's how to join me in XYZ company so you can have my full support and coaching 365 days per year.

    That's the way I would do it...And have done it in the past.

    Don't sell someone else's product sell your own...
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  • Profile picture of the author nooman ahmed
    I would say to create your own. I know it will be harder but your list will resonate with you more if you do it this way. Also remember that if you sell them an affiliate product, they will end up on that persons list. By creating your own product you have more influence over your list. And you will make more money that way too!
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