Conflicting methods of analyzing keyword competition
Amy suggests using the Google Adwords tool for research and using Broad match to find keywords with a good search volume. THEN she looks up the KW in Google with quotes around it in order to analyze the top competition.
Market Samurai imports the Google Adwords data and shows the competition for the KW based on exact results (KW in quotes)., but when using their competition analysis, they bring up the top competing pages based on a broad match search. They claim that that's because that is the way most people will search for the KW.
So which method is a more accurate way to analyze the top competition for a KW, through Broad or Exact match results?
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