How NOT to Create an Information Product
Nothing wrong with it, except when people take it too literally, or skip the part where they are advised to rewrite the PLR materials.
Here is the basic outline for an eBook I am looking at right now. I am not going to identify the eBook because that is not the point here. Besides that, this particular eBook is, sadly, not alone in following this method.
- Introduction - okay, we're fine here.
- Chapter One - okay, fine here too
- Chapter Two - chapter two has essentially the same content as chapter one
- Chapter Three - okay, this one is different
- Chapter Four - this one is different too
- Chapter Five - basically, the same content as chapters one and two
- Chapter Six - this one is different
- Chapter Seven - slightly different, but still covering some of the stuff presented in chapters one, two and five
- Chapter Eight - you've already learned this chapter's content in chapters one, two, five and seven
- Closing - okay, fine here too
So, basically, an eight chapter eBook is really only half that. Beyond that, it looks really, really bad. What do you think the odds are that anyone will purchase a second product from this product's creator?
It looks like the product's creator took eight articles and threw them together in a seemingly random order, wrote an introduction and close, added some affiliate links and called it a day.
There was no effort to combine the materials into a cohesive whole. You also have to wonder whether the creator even read the PLR materials he put into the product. This becomes especially apparent when you go from chapter one and chapter two and you experience this incredible feeling of deja vu. Then you reach chapter five, and that feeling of deja vu comes right back.
I wish that this was just one bad example, but I've seen so many lately.
First, read the PLR articles you intend to use. Don't just throw a bunch together that seem to fit together because of their titles.
Next, edit the materials as needed. Avoid repetition. There is a difference between emphasis and lazy repetition. Edit the materials so they form a cohesive whole.
Make sure that the finished product actually solves the problem it was created to help your customer solve. If it does not, try again! If you want to build an Internet marketing business, you have to create quality products. Otherwise, people will not buy from you a second time.
Also, when using PLR materials to put together an eBook, absolutely do not use the excuse that you were rushed to get the information out there into people's hands. If the content already exists as PLR, that info is already out there. The point of PLR is to save you time, not allow you to sloppily throw something together! So, take at least some of the time you saved by using PLR materials instead of creating a product from scratch, and use it to edit the product and make sure that it actually makes sense and provides value to the buyer.
Else, you will have high refund rates and low customer retention.
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Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!
Dan also writes content for hire, but you can't afford him anyway.