Things NOT TO DO that you SHOULD DO - (PPV Related Post)
This is a list that comes from a very high end advertiser that is bound by a lot of rules. However, this list is all the things that you SHOULD be doing if it says YOU MAY NOT.
Don't break the rules but don't make your own. Enjoy!
General PPV Creative Guidelines:
1. All creative revisions, no matter how small, require PRIOR approval from RSI prior to running.
2. Creative revisions will only be reviewed if published and provided on LIVE URLs. Screenshots are no longer acceptable.
3. Publishers MAY NOT pop over any government, government assistance or government affiliated websites, including, but not limited to: Unemployment Benefits sites, Section 8 Housing sites, https://www.annualcreditreport.com, http://www.ftc.gov/,http://www.consumerfinance.gov/, etc.
4. You MAY NOT use Report or Reports in the creative.
5. You MAY NOT use any type of "Security Breach" language or any language that creates a false sense of urgency.
6. You MAY NOT copy any fonts, looks, or styles of the sites you're popping over that would lead a user to believe the site popped over is sponsoring the ad.
7. You MAY NOT use any logos of the website being popped over and you MAY NOT use the company name or the domain name of the owner/operator of the website being popped over.
8. You MAY NOT use any trademark without the explicit written permission of the trademark owner which would have to be providedPRIOR to running.
9. You MAY pop over bank websites and bureau websites.
10. You MAY use audio in your creative, however it must be limited to a simple beep or chime. No voiceover messages are allowed. All audio elements must be approved PRIOR to running.
11. You MAY use the words "Attention" and "Visitor" in the creative copy.
12. You MAY use general industry terms such as "BANK," "LOAN," or "CREDIT UNION in the creative." For example, "Attention Bank Visitor" or "Reminder to Credit Union Visitors," are approved headers.
13. General Industry terms not mentioned MUST be approved PRIOR running.
14. You may ONLY use the plain text versions of the bureau logos you may not use the trademarked bureau logos. (Please note for theScore Sense Select 2Bureau offer you may not use any bureau logos).
15. All PPV creative must include the following disclaimer, ABOVE the fold of the page.
Don't break the rules but don't make your own. Enjoy!
General PPV Creative Guidelines:
1. All creative revisions, no matter how small, require PRIOR approval from RSI prior to running.
2. Creative revisions will only be reviewed if published and provided on LIVE URLs. Screenshots are no longer acceptable.
3. Publishers MAY NOT pop over any government, government assistance or government affiliated websites, including, but not limited to: Unemployment Benefits sites, Section 8 Housing sites, https://www.annualcreditreport.com, http://www.ftc.gov/,http://www.consumerfinance.gov/, etc.
4. You MAY NOT use Report or Reports in the creative.
5. You MAY NOT use any type of "Security Breach" language or any language that creates a false sense of urgency.
6. You MAY NOT copy any fonts, looks, or styles of the sites you're popping over that would lead a user to believe the site popped over is sponsoring the ad.
7. You MAY NOT use any logos of the website being popped over and you MAY NOT use the company name or the domain name of the owner/operator of the website being popped over.
8. You MAY NOT use any trademark without the explicit written permission of the trademark owner which would have to be providedPRIOR to running.
9. You MAY pop over bank websites and bureau websites.
10. You MAY use audio in your creative, however it must be limited to a simple beep or chime. No voiceover messages are allowed. All audio elements must be approved PRIOR to running.
11. You MAY use the words "Attention" and "Visitor" in the creative copy.
12. You MAY use general industry terms such as "BANK," "LOAN," or "CREDIT UNION in the creative." For example, "Attention Bank Visitor" or "Reminder to Credit Union Visitors," are approved headers.
13. General Industry terms not mentioned MUST be approved PRIOR running.
14. You may ONLY use the plain text versions of the bureau logos you may not use the trademarked bureau logos. (Please note for theScore Sense Select 2Bureau offer you may not use any bureau logos).
15. All PPV creative must include the following disclaimer, ABOVE the fold of the page.
<< This is not a sales pitch >>