Weight Loss Market

simmonsmike7 · 07-06-2009, 12:06 AM

I'm entering into the weight loss market...

Should the penn name I use be as a man or a woman?

I ask because it seems as if many of my customers will be women and if the penn name is Angelina rather then Mike I figured it would help resonate more.

The only problem is I'd like to do some interviews, audios, videos, etc and if the penn name is a woman then that sort of creates a problem when they actually hear/watch me.

What do you all think...

tommygadget · 07-06-2009, 12:43 AM

Dude, first of all, please spell check -> it's pen name. Anyway, to answer your question, I would post the article as a woman and rewrite it and post again as a man. Try this with a few articles and you'll be able to compare metrics. It does not matter what we think, it matters what your results are. Best of luck to you.

TomG.

bluenetworx · 07-06-2009, 03:42 AM

Good answer by Tom! I agree...also it depends on what aspect of the weight loss market you are in, your core terms may be around "man boobs" and this would effect men obviously.

kempos · 07-06-2009, 04:07 AM

I would say woman name will do better. Just my feeling.

Desmond Ong · 07-06-2009, 04:32 AM

I have a niche site in the weight loss niche and after doing some surveys with my list, almost 70% of them are women of age 25-35.

Thankfully, I started out with a female pen name.

It really depends on the prospects and leads that you got. If most of them are males -- then use a female pen name.

You can always start out with a pen name (any gender) and when you collect enough leads in your list -- send out surveys. Then introduce the male or female pen name (you have to assume this person is your JV partner or something) in your emails to your list.

For example,

"Hey there,

It's Jason here from Quick Weight Loss. Just wanted
to let you know that one of my gym-mate, Carey Hunter
just lose 60 lbs. in just 2 months +.

Check out this new video I posted where I interviewed
Carey:

bla bla bla"

This is a sample email that you can send to your list.

Introduce the new person. So, it works both ways.

If you are wondering how you can portray the opposite sex -- just use voice over service.

aboutalhah · 07-06-2009, 06:10 AM

This depends on your market.

If your products is for women only, why the heck choosing a masculine pen name?

You can test this and monitor the response though.

Franck

zuberr · 07-06-2009, 07:16 AM

Well... a website does not have to be a one-man or one-woman website.
You can use several pen names on one website and make it sound like you
have a whole team behind it.

webmatic · 07-06-2009, 08:28 AM

I think so both can help you out if you know what you are doing. I was also in weight loss market few months back and i interacted with both men and women pen names so the market matters a lot and not gender for me

Thanks
Webmatic

07-06-2009, 12:06 AM	#1
simmonsmike7 HyperActive Warrior Join Date: Sep 2008 Posts: 237 Thanks: 9 Thanked 3 Times in 3 Posts	Weight Loss Market - Penn Name As Man or Woman? I'm entering into the weight loss market... Should the penn name I use be as a man or a woman? I ask because it seems as if many of my customers will be women and if the penn name is Angelina rather then Mike I figured it would help resonate more. The only problem is I'd like to do some interviews, audios, videos, etc and if the penn name is a woman then that sort of creates a problem when they actually hear/watch me. What do you all think...

07-06-2009, 12:43 AM	#2
tommygadget Banned War Room Member Join Date: Jun 2007 Location: Up North, USA Posts: 2,517 Blog Entries: 11 Thanks: 88 Thanked 288 Times in 157 Posts Social Networking	Re: Weight Loss Market - Penn Name As Man or Woman? Dude, first of all, please spell check -> it's pen name. Anyway, to answer your question, I would post the article as a woman and rewrite it and post again as a man. Try this with a few articles and you'll be able to compare metrics. It does not matter what we think, it matters what your results are. Best of luck to you. TomG.

07-06-2009, 03:42 AM	#3
bluenetworx HyperActive Warrior War Room Member Join Date: May 2009 Posts: 200 Thanks: 10 Thanked 22 Times in 21 Posts	Re: Weight Loss Market - Penn Name As Man or Woman? Good answer by Tom! I agree...also it depends on what aspect of the weight loss market you are in, your core terms may be around "man boobs" and this would effect men obviously.
	Affiliate Marketing

07-06-2009, 04:07 AM	#4
kempos Active Warrior Join Date: Jun 2009 Posts: 46 Thanks: 3 Thanked 5 Times in 5 Posts	Re: Weight Loss Market - Penn Name As Man or Woman? I would say woman name will do better. Just my feeling.
	Make Money Online with Make Money Blogging, Google Money, eBay Affiliate & More..

07-06-2009, 04:32 AM	#5
Desmond Ong Caffeinated Warrior War Room Member Join Date: Nov 2008 Location: Nebraska Posts: 826 Thanks: 124 Thanked 75 Times in 49 Posts Social Networking Contact Info	Re: Weight Loss Market - Penn Name As Man or Woman? I have a niche site in the weight loss niche and after doing some surveys with my list, almost 70% of them are women of age 25-35. Thankfully, I started out with a female pen name. It really depends on the prospects and leads that you got. If most of them are males -- then use a female pen name. You can always start out with a pen name (any gender) and when you collect enough leads in your list -- send out surveys. Then introduce the male or female pen name (you have to assume this person is your JV partner or something) in your emails to your list. For example, "Hey there, It's Jason here from Quick Weight Loss. Just wanted to let you know that one of my gym-mate, Carey Hunter just lose 60 lbs. in just 2 months +. Check out this new video I posted where I interviewed Carey: bla bla bla" This is a sample email that you can send to your list. Introduce the new person. So, it works both ways. If you are wondering how you can portray the opposite sex -- just use voice over service.
	EPIC AWESOMENESS ==> My Blog. Duh.

07-06-2009, 06:10 AM	#6
aboutalhah Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Guadeloupe (Caribbean Sea) Posts: 3,376 Blog Entries: 50 Thanks: 42 Thanked 165 Times in 92 Posts Social Networking	Re: Weight Loss Market - Penn Name As Man or Woman? This depends on your market. If your products is for women only, why the heck choosing a masculine pen name? You can test this and monitor the response though. Franck
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07-06-2009, 07:16 AM	#7
zuberr Senior Warrior Member War Room Member Join Date: Sep 2006 Location: Paradise Island Posts: 1,096 Blog Entries: 2 Thanks: 23 Thanked 270 Times in 12 Posts Social Networking Contact Info	Re: Weight Loss Market - Penn Name As Man or Woman? Well... a website does not have to be a one-man or one-woman website. You can use several pen names on one website and make it sound like you have a whole team behind it.
	Zuberr Nowrung - www.zuberr.com "You are not an expert because you KNOW. You are an expert because you DO."

07-06-2009, 08:28 AM	#8
webmatic HyperActive Warrior Join Date: Jun 2009 Posts: 203 Thanks: 7 Thanked 10 Times in 10 Posts	Re: Weight Loss Market - Penn Name As Man or Woman? I think so both can help you out if you know what you are doing. I was also in weight loss market few months back and i interacted with both men and women pen names so the market matters a lot and not gender for me Thanks Webmatic