Niche and personal interests

You can start your "idea or niche brainstorming" with areas of interest, but you really need to dig in and validate the commercial potential and competition within that niche.

I am a firm believer that you can always find a commercial opportunity around an area you are interested in, the challenge many people have is that they bring both the market and a pre-conceived idea (Ex the market - music, the idea - an ebook about an instrument) without validating that market and go on to see poor results.

For any market, there are 3 very important things to make sure you nail to be successful

1. The SPECIFIC sub-niche within the overall niche
2. The SPECIFIC desire you will target with proof that people will pay for the product or service you will bring to the market
3. A compelling value proposition that you bring that is perceived differently enough from the competition that you will stand out

If you can align all 3 of these winning factors with a market you have an interest in - then your chances of success will be greatly improved.

Jeff