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Help needed to scale up teespring Facebook campaign

by raunekk
5 replies
Hi

Can any one help me how do I scale up a teespring campaign?

For e.g

If I got 2 sales after spending $10? Do I continue with the same ad and budget everyday?

I tried increasing the budget to $20 and I got just one more sale. So total I spent $30 and got 3 sales in two days.

Do you think just increasing the budget helps or should I create multiple variations of ads with same or different audiences ?

Also I noticed that with $10 spent I got approximate 700 reach and with $20 it was around 1100.. So Not much difference. So how do I reach more people while also increasing my CTR?

Is optimised CPM the only way for this or it can be achieved through CPC as well?

Is scaling Facebook tee spring campaigns tough?

Please help with a right way to do it.

Thanks in advance.
#campaign #facebook #needed #scale #teespring
  • Profile picture of the author goozleology
    You should try an ad service like Adespresso which has a 30-day trial because it will allow you to track all of this. Until you get around 1000 clicks to one of your campaigns, it's just too hard to tell because your sample size is too small.

    Also, since CTR is critical to what you pay, you need to have multiple images in your ad campaign to figure out which works best and ditch the losers. Personally, when I do advertising for my business, I put half of the profit back into my advertising.
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  • Profile picture of the author raunekk
    Thanks a lot for the reply.

    How much should you think is the ideal budget for any facebook + teespring campaign if I want to scale up?

    Thanks in advance.
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    • Profile picture of the author savidge4
      I know that sales are important. But to understand what exactly is going on, how many clicks did you get with that $20. And then from the # of clicks we know you got 3 total conversions. That added number really does help us to better help you!
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      Success is an ACT not an idea
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  • Profile picture of the author miklanderson2
    I would let the current ad run for another day or two before making any decisions as far as scaling it up. You got a couple sales right away, which shows there's some interest in the shirt, but the sales aren't coming hot and heavy. What sort of click-through rate are you getting on your ads?

    Shirts like this one are tough to judge because they could go either way. I would try a couple different ads and maybe change the targeting to see if I could get the sales to take off a little more, but I wouldn't waste a ton of money if the shirt didn't start selling better.

    OCPM isn't the only way to advertise shirts. I rarely use OCPM. Instead, I use CPC and lately I've been doing a lot of page post engagement ads and they seem to be working fairly well.

    To answer your question in regards to budget, the sky's the limit when it comes to advertising budgets on Teespring shirts. I'll rarely spend more than $10 to $30 on a shirt that isn't getting much by way of sales unless I have a number of Interests I want to target. I'll spend a little more on a shirt like the one you've got right now, but I still won't spend more than $50 to $100 trying to get it to take off.

    When I hit a clear winner, I'll pump as much money as I can afford into advertising the shirt. I've had shirts where I've spent thousands advertising a single shirt that was selling well and some days my advertising costs on Facebook are over $1K per day.
    Signature

    "A bargain is something you don’t need at a price you can’t resist."
    -Franklin Jones

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  • Profile picture of the author raunekk
    Thanks a lot miklanderson2 for your great reply.
    I think I will have to try different ad variations to see if the design really works.

    $1000 per day is a superb budget. I doubt I can afford it right now but will definitely try and increase it.

    I get a CTR between 4-6.

    What should be the ideal audience reach?

    Is 60000 a very targeted audience to see some good results??

    Thanks a lot in advance
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