Which Converts Better? 1 Page Squeeze Page Or Blog With Articles?

That's because they're measuring different things, I think.

Some of those so-called "gurus" are monitoring the results according to list-size. And they often even admit it openly.

I'm happy to share my own impressions of this, since it's something I've tested in multiple different niches, for 6 months at a time on each occasion, by building two different lists from the same traffic sources, and sending them the same opt-in incentive and email series.

Every single time, the squeeze page has built me the bigger list.

And every single time, the opt-in-on-a-blog has been significantly more profitable.

For me, it's perhaps the single most classic illustration of how deeply mistaken the thinking is that leads people to imagine that "the more people you opt in, the better".

They're different people. Or, at least, substantially enough "different people" for it always to make a significant difference to my income.

The people who go on to become the best customers are typically the ones who won't opt in to a squeeze page.

Those are my own findings, across my own range of niches and my own range of traffic demographics. Other people's mileages may vary. But if they've measured it and drawn their conclusions just according to the number of people who opt in, then in my opinion they're missing the main point and, for myself, I have no great interest in debating it with them.

It seems to me that squeeze pages are for people who judge things quantitatively, superficially and simplistically; opt-ins on a content-rich page of a content-rich little blog are more for people like me who unashamedly like long-term income.

I've said more about it here (and in other threads linked-to in this post): http://www.warriorforum.com/main-int...ml#post7939758
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Lexy has it.

Think about it.

You have a squeeze page. Your typical squeeze page (just look around) is pretty much white, unused real estate, very little information. The actionable response is created - usually - with a headline. Those a bit more keen throw in further information, maybe even a few testimonials. Still, though - little information about what's inside.

Now compare this to a blog. You're receiving subscribers who have received the benefit of information beforehand. They know - pretty much - what they're going to get and they subscribe because - surprise, surprise - they want it.

Which subscriber will be more engaged? Number 2 right?

There is way more to it than that, of course!

GRM

It depends. Squeeze page converts quick BUT with a blog you can build up trust and get some loyalty members who will purchase again and again. Also, over time you will receive loads of traffic on a blog whereas on a squeeze page this becomes increasingly difficult over time as there is a limit at some point. Another benefit of a blog is that you can offer a lot of products and promotions ( such as outbound links, affiliate products, etc..) This will be way more profitable over time.

Regards, Sven

With a blog, your subscribers will be of better value. They actually want to be on your list.

With squeeze pages, most of your leads are only there for the freebie.

Luke

I will be experimenting with both approaches, I have a small blog live at the moment and I am applying the finishing touches to my squeeze page.

Hopefully this will give me the best of both worlds.

It really boils down to the type of traffic you're sending, and what you want that traffic to do.

I've had a lot of people ask me to critique their landing/squeeze pages, and I'm seeing loads of really bad ones. These pages have 1 graphic, 1 paragraph of text, and 1 call to action. If the prospect doesn't like what you're offering, they're out of there in 20-30 seconds.

A one page lander setup similar to a blog has given me the best results. Meaning, multiple pictures, multiple small paragraphs that engage the reader. I put my link 3-4 times throughout the paragraphs and on the images themselves.

Now, this is a different approach than a lot of people here would take. I don't use opt in boxes for these pages. I don't build lists on THESE pages. I'm sending FB traffic straight to these landers, and than straight to an affiliate offer. (or my own offer). When I have had opt ins on these pages, CTR (to the offer)has dropped by 45%. - Yeah I now have a massive list, but I could have monetized that traffic without going through extra steps.

If it's my own product, I build lists on the other side. If someone has made it to the offer page, they put in their personal info, moved onto the sales funnel. If they leave the sales funnel without purchasing, they go into my list. Now that is a high converting responsive list.

A landing page serves ONE PURPOSE and ONE PURPOSE only. And that is to collect subscribers. If you know how to market you can simply use a blog to collect subscribers, but you must not be too sales pitchy. It's all about giving value to your reader first and foremost. You can use a blog to collect emails, but there is no promise for subscribers, but as your blog continues to grow and become more popular you will gain more traffic, and thus more subscribers if you market correctly. Having a subscriber you can develop a relationship with and in turn make more.

You should definitely be using both. They have different functions and you will use them in different situations.

A squeeze page is a more direct way of getting subscribers. It is a yes or no situation. The advantage is that people won't get distracted with other content and they will specifically focus on what you are offering.

Having a blog with articles is also super necessary. In the blog people will see all your content and they will relate better to you.

After a visitor has seen you are not a spammer and you are a trustable source of information he/she will most likely put their email in one of your opt in boxes to get something in exchange.

If you have an online business USE BOTH but to answer your question, I think that the blog converts much better if you set up your content the right way.

For getting subscribers a squeeze page would work better for a blog because it doesn't have the distractions. A blog would have things on it to distract your subscriber from opting in at the time where as a squeeze says one thing, that is whatever it is offering to get the subscriber to opt - in.

I spent $2k - $5k per month on traffic collecting leads for my business.
I have a personal blog but im not that active. I only use it to share value and close sales.