Building a List: Do New Marketers Really Have To?
Most thought it was a build-it-and-they-will-come process. In all situations I have seen, the new marketer has "put the cart before the horse" to be sure.
If you have created an eBook or information product and want to market it, in almost all cases you will first need a core and established website (or a great squeeze page strategy) with which to attract traffic and generate leads with. Only in rare situations can a sales pages stand on its own with just paid traffic or other traffic generating methods. This is especially true in the larger areas so many beginners tend to work in.
Use your core site as a way to attract traffic, introduce yourself to the world, establish trust, and most of all, as a lead generation tool. Success usually only comes after the marketer's mindset changes from "sell, sell, sell" to making lead generation his or her prime focus.
Sales pages should not be designed as lead generation tools. Therefore, the marketer who neglects building a core site (or at least squeeze pages) in order to build a list has left a mammoth hole in his or her marketing system.
Remember, it is about 10 times easier to get a lead than a sale with a first-time visitor. And then it is also about 10 times easier to make sales to an established list of targeted leads vs. making sales to the first time visitors.
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