I look at everything with a critical eye and wonder if it pulls or not. Even copy from the great ones often leave me wonder what they were thinking or what’s wrong with my thinking?
So, do you have any thought on what looks good and will pull responses?
PS. I’m always looking at email to see what could work. Problem is, I will often pass on an email because the Subject Line is lame, even when it’s from a big name. Do we just wing it and test our own ideas or can we have an advantage by observing?