Outsourcing Your Articles... Easier Said Than Done.
Honestly, anyone that says it's an easy way to free up your time doesn't have a whole lot of experience with outsourcing. That's my opinion.
Take article outsourcing...
I've done a ton of it, and I've found that 90% of the people that charge less than $10 per article simply can't do the job (poor at research or english or both, and no, examples of work doesn't completely filter these folks) and the remaining 10% of the keepers have to be watched like a hawk.
Why?
Well, here are a few things that my good 10%'ers have done to me:
- Up'ed the price (can't blame them for that)
- Resold my exclusively purchased content as PLR
- Sold my research (keywords and content) to others that created similar websites targeting similar keywords while using some of my purchased content
- Created similar articles for themselves based off of my purchased articles and submitted them to article directories
In the past 6 months I've run into 3 instances where 3 different writers had basically taken articles from elsewhere, and just changed the wording enough to pass copyscape. I mean, each paragraph is obviously a dupe of the original. It's not like they took a "7 tips" article and made it a "3 tips" article and expanded on the 3 tips. It's like they took a 7 tips article and make it another 7 tips article with some basic word changes.
I'm surprised copyscape doesn't catch these simple changes. The only way I found it was by doing a search on the article title. And yes, the titles were so similar to the originals that the originals pop up in Google.
Now, I advertise for 100% unique content. I also specify that I will check using Copyscape. So, I'm feeling a little cheated right now.
I've spoken to two of the writers and they've agreed to stop creating the articles that way. However, I doubt I will order any more from them. Is that being too harsh?
Please note: I'm not knocking writers - there are a lot of honest ones out there who work very hard and provide a great value to your business, but there are plenty of cheats also.
Infact, I hire GREAT writers from time to time at $30 - $50+ a pop for a 300 - 500 word article. The content I get is awesome, but I just can't pay this kind of money for all my niches, it just isn't workable, profit-wise.
I guess the moral of the story is that outsourcing is not all potatoes and gravy... Sure, in the case of content creation, you don't have to write the content, but you now have to filter past all the wannabe article writers and then keep close watch on your good writers. Is it worth it? Most of the time, yes, but it's WORK!
And don't depend soley on Copyscape!
Expert content written by an experienced veterinarian and published magazine and newspaper writer.
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