anyone using EBOLA words / Tactics in their ads, headlines?

You seem to be quite proud of that.

Uhh, no.


Sad that you've got to resort to those tactics to get hits, on the back of people's misery. Was the copy you had pre-Ebola really that shit?


I doubt even the newest of the newbies on here would stoop that low. And I had a degree of respect for you - before this post that is.

As an aside: you'll probably greatly regret having made this post in the morning.

I don't think it's a good idea to use massive incidents like that promote your business. I also think it's morally wrong in my opinion.

Dude seriously.... I would not have expected this from you...

Man! Stop this please. Taking advantage of this very unfortunate situation for the sake of promotion and sales is not a good idea.

Just be sensitive and be more human. PLEASE.

If if you could make billions off of other people's suffering why would you? I would never want to make money that way, the world is hard and harsh I don't need to add or profit from it.

To be fair celente, are you using the "E" word in a helpful way? As in "useful information" to perhaps, stop the fear mongering?

I don't, and as others have mentioned, take you to be a person that just takes advantage of people's fears. I could be wrong, wouldn't be the first time!

~ Theresa

This will surely give your business a good name..

Wow that's a good idea right there, using Ebola as a headline. That would be creative. Thanks!

Is The Onion parodying IM forums now?

No, but don't market to the Ebola niche (if there is one).

Could someone please tell me what is wrong with it? Honestly, I have gone this entire time believing Ebola was just a big dramatic swine flu.

I don't believe anything on TV, nor do I watch much of it. Actually... I don't watch TV. The once in a while piratebay does me wonders. Is everyone going to talk about how immorally wrong it is to illegally download movies next?

All I would like to say, the research I have done about "Ebola" Which bare with me, wasn't very long or very much to figure out this was just another scare tactic.. Obviously working. Could someone please direct me to a link where there is any actual proof this is as bad as the media is making it out to be?

Remember swine flu? Lol. I have seen dozens of posts of people talking about Ebola and I have read the article about the "texas lady" or whatever.. But honestly... You guys are really buying into this shit? Especially as IM, you know marketing is a illusion. Most of life unfortunately is a Illusion. You might as well live a happy fulfilled life. If it becomes "Air borne" We are all going to die.. Does that honestly scare you? It is far beyond any of our control. Live everyday loving your family doing whats important to you. You will be just fine!

I would also like to add, we are in a marketing forum. WARRIOR forum to be exact... A lot of you don't sound very "warrior" to me. Sound like you are just talking having no idea what is actually going on. Honestly, does anyone really know whats going on?

Your marketing tactic is a GREAT one. Only reason I clicked this topic. Seeing how we are on a MARKETING forum, you aren't doing anything wrong posting the word "Ebola"

Am sure very few people are making money off someone's suffering

Well, if you are providing helpful information to people who are looking for solution to their worries, then there is nothing wrong with what you are doing.

But if you are using it just for the buzz and more money, without providing any useful information, this is plain wrong!

I hope you are helping people and creating hope for better tomorrow!

Who's "we"? I think of Gollum every time I see him use that word...in like every one of his posts. It's also nice to see someone so eager to capitalize on disaster. But it is the norm nowadays. Just look at big Pharma.

How are you possibly making use of the Ebola panic to drum up business? I'm both confused and impressed.

I don't believe a word.

We could but it would go right over your head.

You just did. Do you teach your children to be thieves? Kudos!!

You obviously don't.

Yes please "stray" away from us humans.

People who run a real online business have no need for fear mongering, gimmicks, tricks, etc.

My opinion on the OP...*****ng pathetic!!

If you're in the prepper niche, it's a great time to talk about these issues.

A lot of people will get mad for marketers making money from this situation...

But it's the prepper niche.

What do you expect? Preppers and conspiracy theorists LOVE these topics. Even if you don't, or find them offensive + detestable. That's why marketing is both art and science. Because it requires balance, and there's no right or wrong. (Ethics come into play, but if you're not hurting anyone I don't see how this is a touchy subject?).

Always give your end users what they want. And if they truly want it? How is it unethical?

(Check out TheBlaze + InfoWars for an idea of what I'm talking about).

Haha.. alright I have to chime in.. first I wouldn't use the tactic because its a lot of long term work for temporary gains since this outbreak scare is a temporary thing.. but that is not what offends me.. what offends me is that we call it the 'e' word.. has the media scared everyone so effectively that you guys are censoring even writing the word? Are we now under the rule of President 'O' and hoping to make our living on the big "i" as long as we can gain permission from Uncle Homeland "S"?

you can use Ebola word for your optin rate But its better choose Great words that means you are honest with your customers.

While I agree it's not exactly moral, it probably has huge profit potential. If it didn't, why would the news and media be overhyping it so much? It's the same reason all of those 'Doomsday' shows came out in 2012 - fear drives sales.

Doesn't seem like it'd be too difficult to drive up fear in paranoid people and then sell some stupid course on how to "survive the Ebola outbreak". They'd never know if it worked or not because they'll never actually get infected anyway. Alternatively, make the course free and load it with affiliate offers, and you've got a list of paranoid people to market to when the next big scare gets hyped out (which won't be long since again, fear drives sales). My father is one of these people and he's making the people he buys from a ton of money. There are many, many people like him and the mainstream media is already doing the hard work of putting the fear into people.

It's not something I would do but the profit potential is high, and you can't deny that. I wouldn't be surprised if someone here was discouraging/shaming targeting Ebola because they're secretly marketing to that crowd themselves.

It's sad to see that such tactics are used just to make money.

I think that people would look to more credible sources for medical related news such as a WebMD or Yahoo news for news related subjects, not just some random blog. Maybe I'm just speaking for myself here.

This is a very good tactic if you sell drags my friend !

Otherwise........ PLEASE !!!

Can't believe some Warriors can be this heartless! Anything for the dollar isn't the way to riches, my friend. Better think twice. I wonder if you know how many good people who have died from this deadly virus.

Pray it doesn't hit you or any of your loved ones!!!

Marketing targets either suffering or desire.

There's always a push toward something desirable or a pull away from something undesirable or a combination of both.

I probably wouldn't run an ebola headline, but...

I don't see the ethical difference between targeting a disease that's in the news (hype or not) and:

-Targeting people suffering from tinnitus
-Targeting people suffering from cancer, diabetes, herpes, high blood pressure, or any other disease
-Targeting lonely people who can't have a successful romantic relationship
-Targeting people dealing with the pain and fear of divorce, break-up
etc.

All of it is predatory on some level.

I think a lot of the above are probably more predatory, actually, because - for most people ebola is just an abstraction.

People suffering from any of the thousands of things niche marketers go after are in the throngs of that suffering and it's need for relief is directly targeted.

I wouldn't link ebola to my business because it's totally unrelated, irrelevant and probably will be a flash in the pan trend.

I'm surprised at how surprised and taken aback people seem to be though.

I can't imagine that at least 80% of the marketing that's being done by people isn't taking advantage of suffering on some level.

Comeon Celente,
Should we go that far to promote our products? There is something called ethics you know

Oh! sorry
i can't used word EBOLA
Maryam

Great idea @Celente,

It is a prime time to target the news hype. I'm not sure your specific niche though.

I have an organic cleaning product company we're rolling out a campaign focused around ebola. They have a letter certifying by a third party that their product kills the ebola virus. I wish we had stats, we're just starting the campaign. If you want, I can keep you in the loop about it.

Justin
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