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Sales Page Advice?

by robbie778
3 replies
Hi All,

Im setting up sales/funnel page with a product offer of $47 I have come across a few sales pages where, if you try and click off the page you get a custom message pop up and it offers a further discount to say $27 on the page.

Does anyone have any links or tutorials to how im able to do this? Would be very grateful indeed.

Cheers
#advice #page #sales
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by robbie778 View Post

    Im setting up sales/funnel page with a product offer of $47 I have come across a few sales pages where, if you try and click off the page you get a custom message pop up and it offers a further discount to say $27 on the page.
    Be aware, if you do this, that few people will ever pay the full price.

    Because few people buy anything at their first visit to a sales page, and once they've seen the $20 discount, they certainly won't be paying the $47 if they buy it (as so many buyers do) at their second or third visit to the page.

    You may also lose some sales altogether, because some people, when they see the $27 discounted price, will feel that you were intially trying to "con" them by charging $47 for a product you're actually selling for $27. Understandably enough, that will put some people off buying at all.

    When you test this, the mistake to avoid is the assumption that because you make sales at $27 to people who have seen the pop-up you're making a net profit by using it ("because those people were leaving"). Typically, it doesn't work that way: people often come back and buy another time ... but nobody will come back and buy for $47 once you've offered it for $27. This can cost you a lot of money.

    Also, be aware that if you ever want affiliates to sell your product for you (don't know whether this is a potential issue for you?), the minority of serious, pro-affiliates - the ones who make the most sales - are likely to be the ones who won't promote your product, if you do that. (I wouldn't, myself, as an affiliate: I don't want my subscribers thinking that I tried to get them to pay $47 for a $27 product, which is how many will look at it: that would be the end of my own trust, respect and credibility with them! Or if I felt compelled to promote it, I'd warn my subscribers first that "this is a slightly tricky vendor whose real price is $20 lower than first stated", just to make sure that none of them overpays. I'd need to do that, to protect my own reputation with my traffic).

    A "strategic re-think" may help you here, Robbie. And if after that you still feel like trying it, at least split-test it very carefully indeed!

    .
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    • Profile picture of the author robbie778
      Originally Posted by Alexa Smith View Post

      Be aware, if you do this, that few people will ever pay the full price.

      Because few people buy anything at their first visit to a sales page, and once they've seen the $20 discount, they certainly won't be paying the $47 if they buy it (as so many buyers do) at their second or third visit to the page.

      You may also lose some sales altogether, because some people, when they see the $27 discounted price, will feel that you were intially trying to "con" them by charging $47 for a product you're actually selling for $27. Understandably enough, that will put some people off buying at all.

      When you test this, the mistake to avoid is the assumption that because you make sales at $27 to people who have seen the pop-up you're making a net profit by using it ("because those people were leaving"). Typically, it doesn't work that way: people often come back and buy another time ... but nobody will come back and buy for $47 once you've offered it for $27. This can cost you a lot of money.

      Also, be aware that if you ever want affiliates to sell your product for you (don't know whether this is a potential issue for you?), the minority of serious, pro-affiliates - who make the most sales - are likely to be the ones who won't promote your product, if you do that. (I wouldn't, myself, as an affiliate: I don't want my subscribers thinking that I tried to get them to pay $47 for a $27 product, which is how many will look at it: that would be the end of my own trust, respect and credibility with them! Or if I felt compelled to promote it, I'd warn my subscribers first that "this is a slightly tricky vendor whose real price is $20 lower than first stated", just to make sure that none of them overpays. I'd need to do that, to protect my own reputation with my traffic).

      A "strategic re-think" may help you here, Robbie. And if after that you still feel like trying it, at least split-test it very carefully indeed!

      .
      Thank you for your reply. I was always thinking that with the price jump down on that type of sales page, the only reason I thought of doing it was because a lot of the top sales on jvzoo and clickbank seem to have that kind of strategy to the pages when you try to click off it.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by robbie778 View Post

        a lot of the top sales on jvzoo and clickbank seem to have that kind of strategy to the pages when you try to click off it.
        There's no way of telling which are the "top"-selling products on ClickBank. Sales figures and conversion-rates are not published.

        Don't imagine that "it must work, because otherwise so many people wouldn't be doing it". They're nearly all doing it because they imagine that.

        Such is the "logic" of many decisions in internet marketing, and things that don't work often become self-perpetuating because people mistakenly imagine that they "must" work! The only way to know with certainty is to test it for yourself, by monitoring and comparing the two "net incomes" (i.e. with and without the exit pop-up) over significantly large numbers of visitors from the same sources. In my experience, the people who carefully split-test it like that are the ones no longer using these things.

        .
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