"Hey! Your money's back guaranteed! :D" increased sales?

6 replies
I mean, if you didn't say that, some people might think your site looks like a scam. Can site owners say this and end up not giving their money back at all? Is that something that happens often? Personally, when I see that I feel like the creator of the product is confident that nobody will want a refund because they enjoyed the product so much. Does this have increased sales or what?
#increased #sales
  • Profile picture of the author talfighel
    Money back guarantee and testimonials will always increase your conversions.

    In terms of refunds, you will always have those people who want their money back. Everyone has this issue. Some have low refund rate and others have a higher refund rate.
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  • Profile picture of the author gcbmark20
    Hi,

    Money back guarantees do help with some of the objections that you face from
    prospective buyers of your products.

    I mean........it gives people no reason not to at least try that product out 30 - 60
    days for example and then decide whether they are 100% happy with their purchase.

    And when you deliver OVER DELIVER and under promise that always keeps
    those refunds at a bare minimum also.

    So it becomes a win-win situation for both seller and customer in these situations.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by KelvinN View Post

    Can site owners say this and end up not giving their money back at all?
    I think probably not (over a significant number of sales, anyway). But the way to assess whether this "works" is to compare the net results with and without it. The general idea of refund guarantees is that you sell far more (because people feel, as you do, that it denotes confidence in the product and because it significantly reduces the perceived risk of buying), albeit at the cost of making some refunds.

    Overall, it's likely to be profitable, for many people, much of the time, I'd say.

    With ClickBank products, for example, successful vendors/affiliates find that the no-questions-asked, 60-day money-back guarantee can be hugely successful in making sales of some quite expensive products, and with the appropriate skill-set, that can be done in ways that don't actually produce many refund claims at all. (One illustration of this at work can be seen in the reality that different affiliates have very widely differing refund-rates for the sales of the same products, and the fact that some affiliates have high refund-rates across all the products they promote while others have uniformly low refund-rates. In other words, the number of sales is increased by the money-back guarantee while the number of refunds actually made depends heavily on the pre-selling methods used by the affiliate. The balance depends on exactly how it's worded, and in general "how it's done". People vary enormously in their skill at mentioning the security of the refund guarantee without actually causing a lot of refunds.)

    .
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  • Profile picture of the author tristatemedia
    i will not buy anythign without a money back guarantee.
    if you confident with your product, you should offer a money back.
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  • Profile picture of the author onSubie
    I don't know about sales but it does increase refunds....
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  • Profile picture of the author Pedro Lopes
    When I used to suffer from "shiny object syndrome" I recall always feeling more comfortable when I saw that "money back guarantee" stamp.

    Even though I bought a bunch of lousy products, I never once got my money back.

    That is actually something most product creators bank on, not to take away the quality of the product itself.

    The reality is, most people are too lazy to even read through and implement from the WSO they just bought, some won't even bother asking for their money back.

    Cheers!
    -Pedro
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