what is the key to the success with paid traffic ?

9 years ago

Welcome friend ! Your English is fine !

Probably the 3 most important things to consider when using paid traffic are :

1. Is it targeted to the people who would be willing and able to buy what you want to sell ?

2. Use paid traffic to build a list of subscribers, so that you can sell to them over and over again after you gain their trust.

3. Does the paid source of traffic give you a ROI within a reasonable time frame ?

Think about those 3 things when you are buying traffic.

Good luck to you !

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tourist

9 years ago

Originally Posted by greenowl123

Welcome friend ! Your English is fine !

Probably the 3 most important things to consider when using paid traffic are :

1. Is it targeted to the people who would be willing and able to buy what you want to sell ?

2. Use paid traffic to build a list of subscribers, so that you can sell to them over and over again after you gain their trust.
I choose direct link to running .so it is not save visior list.

3. Does the paid source of traffic give you a ROI within a reasonable time frame ?

Think about those 3 things when you are buying traffic.

Good luck to you !

thank you .

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Esteban Gomez

9 years ago

Welcome! The key to paid traffic is to start small and invest more in what works.

The important thing is not to make money but to break even and build your list.

Once you have a list you are going to be able to make sales and your profit.

Like greenowl123 said, make sure you laser target a specific audience that you know that is going to be interested in your offer.

To be successful doing paid traffic it's all about testing and tweaking to see what works the best and then scale up.

Hope this helps,
Esteban Gomez

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Tom Addams

9 years ago

Hey Tourist,

Do you live anywhere near Beijing? I used to live in the World Trade Center.

I'll try to give you some specific help.

1. Take a look at POF and Bing Ads

2. Study the other campaigns: Ad Box, Landing, Dating Site.

3. Get a Micro-Niche Dating Offer.

If you follow the above 3 steps, you'll have far more chance of succeeding. I push A LOT of dating. You've picked a very high-competition market, but the rewards are good as long as you're clever.

Best of luck!

GRM

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himanuzo

9 years ago

Whatever paid traffic that you choose, build your own list. It is a must!

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joseph7384

9 years ago

Testing is by far the most important component in paid traffic! If you aren't testing, you'll end up leaving with your tail between your legs.

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elcidofaguy

9 years ago

Make sure you choose your target keywords carefully! Do not choose generic ones as you will be throwing cash in the wind.. You need to be very specific - long tails work for me as that way I get a maximized ROI e.g. recently for every $10 spent on adwords I manage to make $100 for one of my campaigns... which was very cool ;-)

That said its also very easy to lose money too with PPC! Therefore over time I would adopt SEO and phase out paid ads once you build sustained traffic.... And yes list building is important..

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Ghoster

9 years ago

Targeting is the most important thing. You have to know your audience and your platform. Use the demographics filters and other tools to position your product in front of people who are most likely to buy.

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Brent Stangel

9 years ago

what do i first or best important thing in your option?

Sending paid traffic to anything other than a squeeze page is a mistake. Learn how to capture visitors email addresses so you can follow up with them. Very few people buy on first contact.

i am learn mobile marketing right now . for a network promote dating apk

For CPA, correct? Odds are good you will get thousands of clicks and zero downloads. You should check out the Mobile Marketing forum and see what others are saying about your planed promotions.

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Tom Addams 9 years ago

Originally Posted by Brent Stangel

Sending paid traffic to anything other than a squeeze page is a mistake.

I have to disagree. Strongly.

It is certainly preferably to be in a position to do so, to spend your money and to receive the potential for future earnings as opposed to the one shot you have on a single click, but this isn't always possible. Some markets respond badly to list building tactics. In such cases, a landing page is your most efficient option. Anyone who invests heavily into PPC on a daily basis will tell you the same thing; or they will if they've spent time split-testing.

GRM
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wildnout14

Banned 9 years ago

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ChrisBa

9 years ago

Originally Posted by tourist

hey warrior friends
first l am sorry .i am a Chinese so my English is very poor .this is my second post on the forum .
i am a newbie . i am learn mobile marketing right now . for a network promote dating apk and
ues paid traffic source .

what do i first or best important thing in your option?
thank for your advice .

Testing and trackimg IMO are the most important

Of course your ads, targeting, etc is also important

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Brent Stangel

9 years ago

I have to disagree. Strongly

Because you don't have a clue.

You're just another troll spouting nonsense for attention.

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Tom Addams 9 years ago

Originally Posted by Brent Stangel

Because you don't have a clue.

You're just another troll spouting nonsense for attention.

What a bizarre response.

I would expect such a response from a grumpy child debating the veracity of the claim that Batman could beat Superman in a fight, not from one purporting to be a professional businessman, disputing the claim that a squeeze page is not always the right course of action. To suggest I am a "troll" is, despite being childish, hugely inaccurate. One must only glance at my 957 posts on Warrior Forum to see that I am anything but, to see that I am in fact helpful, erudite, and professional. The same cannot - obviously - be said about yourself. Having said that, I don't harbor any ill will. Good luck with your business. You'll need it, I think.

GRM
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savidge4

9 years ago

Originally Posted by Brent Stangel

Because you don't have a clue.

You're just another troll spouting nonsense for attention.

Actually in this case it is you that is spouting.

#1 READ the OP AGAIN
#2 the OP is wanting to send paid traffic to a page for MOBILE users to download a dating APP.
#3 In the MOBILE world, APPS are basically opt-in's

In all likely hood the pair of you missed the "Details" of the post. lets all just stick with what we know!

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savidge4 9 years ago

to responding to the OP. Your main focus needs to be on the ad itself. your target is fairly simple its males and females between the ages of 18 and 45. Depending on what source of traffic you use will determine some more fine tuning.

If you were to use FaceBook ads you may consider a series of different ads 1 focusing on females 18 to 45 using mobile another on males using mobile. targeting a bit further Single females usingmobile and single males using mobile. and another being females excluding "Married" using mobile and Males excluding "Married" using mobile.

As I said to start the main thing here is the actual ad to get them to your landing page, thatis where I would spend most of my time testing max results to getting traffic to your landingpage.

Hope that Helps!
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JohnMcCabe

9 years ago

One thing that seems to be missing from the discussion is a cultural context. Is the OP marketing the app in China, the USA, Europe? I don't know the answer, but it could be a big factor.

That aside, the objective is to gain permission for future contact/sales with as little friction as possible. Tapping "Install" on a free app that makes money on in-app purchases seems to be as low friction as it gets. This would be one of the few cases where going for the opt-in for email might be counterproductive.

Savidge gave good advice, but I would take it further.

"Females 18-45" is just way too broad. There's a big difference between what an 18 year old barely out of high school is looking for, and what a 45 year old who may be on a second or third dip in the dating pool is looking for.

I'd break the groups with a matrix of age, gender, and relationship status (single/never married, divorced, widowed, gay). Break the ages up into about five year clusters. This would give you about six age groups, two genders (transgender group is likely too small for this approach) and four relationship groups. Or about 48 specific target groups.

It's more work, but the results should be well worth it when you figure ROI.

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Tom Addams

9 years ago

Originally Posted by JohnMcCabe

One thing that seems to be missing from the discussion is a cultural context. Is the OP marketing the app in China, the USA, Europe? I don't know the answer, but it could be a big factor.

That aside, the objective is to gain permission for future contact/sales with as little friction as possible. Tapping "Install" on a free app that makes money on in-app purchases seems to be as low friction as it gets. This would be one of the few cases where going for the opt-in for email might be counterproductive.

Savidge gave good advice, but I would take it further.

"Females 18-45" is just way too broad. There's a big difference between what an 18 year old barely out of high school is looking for, and what a 45 year old who may be on a second or third dip in the dating pool is looking for.

I'd break the groups with a matrix of age, gender, and relationship status (single/never married, divorced, widowed, gay). Break the ages up into about five year clusters. This would give you about six age groups, two genders (transgender group is likely too small for this approach) and four relationship groups. Or about 48 specific target groups.

It's more work, but the results should be well worth it when you figure ROI.

Totally agree. Especially the passage in bold.

I know, for instance, a great many of us here promote dating offers on POF. If you throw even a small amount of money into the endeavour, $1,000 to $2,000, and split test your results - landing page and squeeze page - what you will find is that some dating products respond better to list marketing, whereas others perform better with a well-devised landing page. In a perfect world, I would love to collect all of the traffic in a list. As I have stated before: why make money from a person once, when you can make money from them a hundred times? But this is a utopian dream. Spend heavily on PPC, on POF or elsewhere, and you learn the hard truth: even in the long-term, when one takes into John's mention of friction, landing pages can outperform. And, here's the thing: whether you're wealthy or whether your PPC investment is the last bit of cash to your name, no serious PPC marketer wants to lose even a red cent. We optimize our EPC and pay more attention to it often than our own health. When you have a substantial amount of money invested each day in PPC, substantial in relation to your net worth, then it becomes an obsession. You are constantly seeing how much you pay for ONE click and how much that ONE click earns you. Can you optimize your landing page? Can you improve your squeeze page? Can you hone your targeting? Can you change even ONE word in your ad? There are hundreds of variables and, seriously, even something like changing a single word or element of punctuation can be the difference between an extra 1 cent or 10 cent EPC. So! In a nutshell, then, I can make no better recommendation here than to test, test, test. No one can really say how to best promote this offer based on the limited information, but equally, no one can say that a list is better or a lander.

GRM

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affiliatez

9 years ago

I;ll go to the point, the key is the target! The paid traffic is more worth than free because it can make a right target to potential customer, for example: if you donot do the keyword research, you cannot have a successful adwords campaign or if you donot know howw to potential customer look like you can target them on facebook ads.

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ezexclusive

9 years ago

Always make sure to build your list through your advertisement! I also agree with Esteban. You need to start small and keep track of ROI. There are a lot of great paid traffic, but a lot more bad traffic. Usually if the advertisement is super cheap it won't convert as well as it is not targetted or may even be fake traffic.

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oWEN tEBB

9 years ago

Hey guys let remember everyone entitled to their own opinion but we have to be respectful of them even if we disagree. Please let continue to help the original poster.

Many thanks

Owen

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Hems G

9 years ago

Hi, Try PPV for list building and also for CPA. It is the best source of paid traffic and also cheaper than PPC .As you are a newbie in this market PPV is the best and cheaper solution than PPC. Don't attempt for Bulk Media buys as that is only for big boys. If you need any help do write me back.

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ivanadee

9 years ago

Hi..
to me, just start small as the test and do not forget to track the keyword so, after you have the winning campaign, you can just sit down and let the money flow in. Hope it helps

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seobro

9 years ago

I am able to get real traffic as low as one penny per click and the conversion is very poor. However, since I pay so little money it is a great ROI for me. Try to find low cost traffic and you should do OK, but keep your eye on conversions. Limit your spending when you first start out until your gain some experience. Best strategy is to offer cheap stuff for free, that way you get their address and know that they are a real person.

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