When I took action this week. Facebook ad + affiliate. (results)
I've been "in" IM for a while now, but like a lot of people here (I suspect) I never took action all that often. I've had a price comparison site which has been chugging away making quite a bit of money based mostly on a promotion I did one day a year last Feburary, but after that I never really did much. (Including repeating the massively successful promotion day, and improving the conversion).
Instead I've been reading and learning, and having a LOT of ideas.
I include this background because, well, I'm sure a lot of people are in similar situations.
Anyway, I took action this week, and I thought I'd share the highs and lows.
(Please note, this isn't a success story. It just details an attempt / learning curve.)
I went to themeforest.net and bought a wordpress theme for $20, and then set it up, and bought it a domain -- The Attraction Adventure
I then wrote stuff drawn roughly from my memories back in the day trying to make it seem very *real*, and very honest. And I cut a video which is essentially just buying an affiliate product.
Notice that I have a normal link and then say "or you could click THIS SUSPICIOUSLY LARGER LINK and I get a few bucks back for recommending it, even though I don't even have it yet :p, lol." <----------- builds trust.
Then I went onto Facebook and tried to buy some advertising. Clickthroughs are horrible on facebook, and they're really harsh about their ads, they reject more than any source I know.
I thought... "how to get people to click my ad?" -- well, Facebook lets you use an image. I did an image and I included the "+1" new friend icon, and the relationship heart on it, as on Facebook you're trained to pay attention to those icons in the right column -- it draws the eye.
I submitted like 8 variations with the same image, and in a random stroke of luck one got approved... no idea how... lol. Like I say, stroke of luck! I tried to retarget the exact same ad by resubmitting and they wouldn't approve it again.
The advert looks like this:
She's out of your league
[ICONS + PICTURE]
But why? The Attraction Adventure is one man's journey to become attractive to girls. Read it now and learn how to attract women.
I obviously targeted male only and single... that's just the niche I chose...
Anyway, the CTR was 0.16 (which is good for Facebook), giving 56 clicks today at a CPC of $0.38, which maybe isn't all that great. Of people that clicked through, about a third ended up on the site I was promoting from the blog... low indeed, but I am hoping that the added trust by this setup will make the conversion *significantly* higher and offset this.
So... time will tell if this makes any money, but taking action is always a step closer.
However, while I think some aspects of this setup are very clever marketing wise, I think I've made some big mistakes, which will be rectified in my next attempt.
Firstly, I think "become attractive" is too broad, and secondly this is obviously someone else's list if anything... kinda feels like messing with a classic model right there.
Anyway... I guess the aim of this post is... to get you to take action.
Even though I have no idea if this will make money, you can see how I am a step closer. I know some people have trouble relating to the big success stories... so here you can relate to a work-in-progress story, lol.
P.S: Any critique on anything is muchas welcome, I will check my PMs with gusto.
Christina in GA
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