Stop with the Videos with No Forwarding

Hi EndGame,

I seem to be having this conversation a lot recently - here's my take on it -

I would re-align that to say -

'You are not the target market' - 'a person like YOU is not going to buy anyway'

Or even more strongly -

'They don't want you to buy'

Many people use these type of things as a filter. You already qualified yourself -

Look at it this way - you said -

So, a question for you - do you think that all prospects feel that way?

Put another way - do you think that they put those things into the video purely to massage their own ego?

OR

Do you think that there is a certain demographic where those things are precisely the things that press their buttons and encourage them to buy?

Perhaps that demographic contains people that unlike yourself, 'haven't been around a while'?

And perhaps, if the product isn't actually that good/new/useful, the marketer actually doesn't want people who have been around a while -

a) taking up his resources like video bandwidth, subscriber costs etc

b) talking about his system/product on forums, and discussing it with others who 'have been around' and will reveal the techniques used

c) getting inside his system and sussing it out

You see, if you don't really understand what he's doing, he doesn't want to increase the chances of you working it out. It might be very lucrative and easy.

Perhaps how you feel about the content of the video is very close to how you would feel about the product. And perhaps that rule also applies to those who like it.

So obviously, if the things in the video didn't hit your sweet spot (and therefore nor will the product) why does the seller want you going through the purchase process only to be unhappy and then reverse it?

They don't.

So it goes that if you did like the content of the video, perhaps that would qualify you as being in the demographic that contains the people he wants to be in front of the buy button because they will like the product.

It's a filtering process and as you can see there are many benefits to the seller in using the filter to get rid of the wrong demographic as soon as possible.

Does that help you to see a logical reason why they would do this? The more you think about it and find more reasons to take this approach, the more it looks like very smart marketing.

A lot of people seem to automatically assume that the only sensible approach is to try to sell a product to as many people as possible. Not many people immediately see the downside to this approach. Others might think that it's better to sell that product to a targeted group, and then instead of spending time trying to sell it to the wrong people, instead spend that time creating another product that is also correctly targeted to it's ideal demographic.

If you have a targeted campaign, a powerful line of products and an effective funnel - why would you want untargeted and unsuitable prospects clogging up the system, hogging resources and causing external issues?

Better to move them along as soon as possible and build something that is ideal for them, target it at them, and get them in their own ideal funnel.

If so, then the product probably isn't right for you anyway. But instead of going nuts, take something useful from the experience by trying to suss out why they are doing something, that at first impression, is so obviously annoying to you.

I don't think they're agitating people for kicks, and as mentioned above, I don't think it's an ego related thing. They're qualifying and filtering and targeting.

Hi jasonl70,

Cheers, and I have to add that you have a very interesting and clear natural-marketer-type opinion that you share here, and which I learn from.

I reckon that those with more experience than myself would add that in very tightly defined markets with targeted products, those buyers will feel that the product was 'made for them' and will pay more - not least because it's likely to be those with success already (in IM for example) who can afford to splash pre-tax income on specialist knowledge.

Hi Steven,

Thanks mate.

Whenever I'm in good form with the ladies, it resembles that analogy -



As you're in the UK too, I am compelled to ask 'why aren't you in bed?'

But then I'd have to ask myself the same question.

Which would compel me to then ask 'why aren't we in bed?'

But that wouldn't sound so good, eh?

We have a local bar called 'bed bar' which is run by my friend's relative. If we go for a bevvy, we always pop in to see him as we trawl around the pubs. After some embarassing moments, I have now trained myself so that just prior to the time where I predict that Bed bar will be next, I approach my friend and quietly ask him 'where next?'

I adopted this approach after the time he thoughtlessly and oafishly shouted across the pub, "Shall we go to bed now?"

Thanks again. I like your posts too Steven.