IM Skills vs IM Technology ... the winner is!!
I am in the process of setting up a new blog and for the first time I am going to use the Optimize Press theme ... I gotta say it looks awesome.
Which got me to thinking about marketing skills vs marketing technology and which is best.
I opted for marketing skills every time and here is why.
Imagine you gave Eric Clapton 2 guitars to play the first a Walmart special offer $100 bucks cheapo then you gave him a Fender (by the way I know Jack about guitars) to play.
Would he sound naff on the cheap model and amazing on the Fender? I think we would all agree that brother Eric would do okay with both. Simply because he has an amazing grasp and talent for plucking the strings.
Likewise it is important for us to train ourselves, practice and develop our skills as marketers and then we will be able to make the most out of any internet marketing tool or system we have to use.
Just my lil mind thinking out loud.
B
P.S. I am shortly catching a flight from the cold UK to the sunny US of A ... specifically Miami. As soon as I get some WiFi I will engage with my fellow Warriors.
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