What is it about dog training?

50 replies
I am not being overly picky or anything.. Okay I am, but what is it about dog training that seems to make it the perfect example whenever someone gives advice and examples about niche marketing? I even find myself doing it as well.. It's dog training this, dog training that.. Why?
#dog #training
  • Profile picture of the author Steven Carl Kelly
    Generally, people like dogs and can relate to the concept.
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    • Profile picture of the author Dan C. Rinnert
      Because people might assume a book on cat training would be to unbelievable to be real?
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      • Profile picture of the author Stephen Crooks
        Okay, supplementary question. Has anyone actually ever made money from any dog training niche?
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        • Profile picture of the author Steven Carl Kelly
          Originally Posted by Steve Crooks View Post

          Okay, supplementary question. Has anyone actually ever made money from any dog training niche?
          Only indirectly.
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        • Profile picture of the author kurt naulaerts
          Steve, I was going to give it a try. Just wondering whether I should create 1 big site or different domains for e.g. dog training, dog care, puppies, etc

          What do you think?

          Kurt


          Originally Posted by Steve Crooks View Post

          Okay, supplementary question. Has anyone actually ever made money from any dog training niche?
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        • Profile picture of the author George Wright
          Yes they have. At least they made money off of me and some of my friends who have bought them.

          OK I know you meant have I/We made any money. No. Except.....

          I can say this, the dog books I used to sell on eBay always sold out. I couldn't keep enough stockpiled. These were the little shiny hardbacks, "how to train your (whatever breed). They usually sold for more used than they sold for when they were new. As far as eBooks on dogs, not me.

          George Wright

          Originally Posted by Steve Crooks View Post

          Okay, supplementary question. Has anyone actually ever made money from any dog training niche?
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        • Profile picture of the author Matt Bard
          Originally Posted by Steve Crooks View Post

          Okay, supplementary question. Has anyone actually ever made money from any dog training niche?
          Yes. I have and continue to.

          Matt
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        • Profile picture of the author kf
          Frank Kern - if memory serves, about 40K/mos in the dog training niche.

          Originally Posted by Steve Crooks View Post

          Okay, supplementary question. Has anyone actually ever made money from any dog training niche?
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        • Profile picture of the author KimPup
          Originally Posted by Steve Crooks View Post

          Okay, supplementary question. Has anyone actually ever made money from any dog training niche?
          Sure have!!
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        • Profile picture of the author Joeman
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          • Profile picture of the author Dan C. Rinnert
            Originally Posted by CDarklock View Post

            I think I'm going to write an ebook about how to make a peanut butter and jelly sandwich. Then, whenever I need an example of a niche product, I'll use "making a peanut butter and jelly sandwich" as my example, and have a link to the ebook. I'll sell it for $1, and people will buy it just because they simply cannot believe someone would write a book about that.
            I made a virtual pet rock a long time ago as shareware for $1. I think someone may have actually sent me $1 for it.

            Originally Posted by Joeman View Post

            My dog ate some money once... guess he wasnt trained well enough
            My dog ate my dog training eBook.
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        • Profile picture of the author hommi_16
          Originally Posted by Steve Crooks View Post

          Okay, supplementary question. Has anyone actually ever made money from any dog training niche?
          The adsense in the dog training niche are no so great... at least for my site. I've had some moderate success promoting SitStayFetch know know as Secrets to Dog Training with little promotion.
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      • Profile picture of the author tranquility
        Originally Posted by Dan C. Rinnert View Post

        Because people might assume a book on cat training would be to unbelievable to be real?

        LOL! All I know is that my cat sure has ME trained!
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      • Profile picture of the author Rezbi
        Originally Posted by Dan C. Rinnert View Post

        Because people might assume a book on cat training would be to unbelievable to be real?
        Yup.

        Dogs are pretty thick and can be trained.

        Cats will just look at you and ask, "You talkin' to me?"

        Just before turning around and walking away without a care in the world.

        I prefer cats.
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      • Profile picture of the author Rollover
        Originally Posted by Dan C. Rinnert View Post

        Because people might assume a book on cat training would be to unbelievable to be real?
        hehe thats true, I had the same question for a while lolz.
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      • Profile picture of the author VegasVince
        Originally Posted by Dan C. Rinnert View Post

        Because people might assume a book on cat training would be to unbelievable to be real?
        LOL. Aint that the truth.

        I rescued my cat Sophie....7 years ago from the local shelter....apx. 2 hours before she was headed to Death Row.....aka...Dead Cat Walkin.

        Sweetest little cat in the word until I busted her out of the joint.....

        The second we got home....the ungrateful little shit repays my random act of kindness by slapping three layers of skin off my hand for having the nerve to try and pet her!

        She sleeps. She eats. And then she sleeps some more.

        Not once has this mean little cat ever gone and fetched me the Sunday Paper.


        xxx Vegas Vince
        Legend.
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  • Profile picture of the author George Wright
    Hi,

    Another reason is that there are so many niches to develop.

    Every breed "needs" a dog training book. How to train your German Shepard, Beagle, Spaniel etc.

    Then you "need" specific types of training. How to house train, stop barking, guard, get along with children etc.

    Then there is dog care, Home made recipes, bathing and grooming, treating ear infections, cuts/burns/bruises etc.

    There are many more examples.

    Then too, I remember some of the first products I ever saw in eBook format were about dogs. Maybe the concept got branded in our minds that, "dog" books were gold.

    George Wright
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  • Profile picture of the author Aronya
    I think Cesar Milan did pretty well.

    Couldn't resist.
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by Steve Crooks View Post

      Okay, supplementary question. Has anyone actually ever made money from any dog training niche?
      Yes. Not a lot, but I haven't done a lot of work (okay, I've hardly done anything at all) to drive traffic to the site.

      Originally Posted by Aronya View Post

      I think Cesar Milan did pretty well.

      Couldn't resist.
      I think Cesar Milan is the reason people buy dog training eBooks. They try the stuff he does on TV, scratch their heads when their dogs look at them like they're stupid, and then try to find a dog training eBook with advice that will work for them.

      At least, that's the way it seems to work with chihuahuas.
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  • Profile picture of the author Nightengale
    Originally Posted by Steve Crooks View Post

    I am not being overly picky or anything.. Okay I am, but what is it about dog training that seems to make it the perfect example whenever someone gives advice and examples about niche marketing? I even find myself doing it as well.. It's dog training this, dog training that.. Why?
    Because it's a simple example and easy to understand. Never underestimate simplicity.

    Michelle
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  • Profile picture of the author Matt Bard
    Originally Posted by surfbot View Post

    ...is it even possible to saturate this niche???
    Do you think that there are going to be more competitors in this niche than new dog owners coming onto the Internet?

    Same with other popular niches.

    Sometimes people forget that there are thousands of new people coming onto the Internet every hour searching for the same old popular niches.

    This thing with dating sites being "hot" is nothing new. They have been "hot" since Rosiland Gardner ( she is one the first Super Affiliates on the web ) started her affiliate business with dating sites back in the mid '90s.

    Everyday hundreds of thousands of people are turning 21 years old. They are getting on their cell phones and twittering something that has to do with being that age.

    If you understand a "market" like 21 year olds and their trends and fashions what they talk about where they like to eat, what music they listen to...

    Then you are tapping into a potential goldmine.

    My age group is Baby Boomers. Retirement, health, looking younger...

    There are thousands of people who are about to retire and are coming online to look something up that has to do with retirement.

    That will continue to grow for quite a few years before it starts diminish.

    So, it is very hard for some topics to be overly saturated.

    Matt
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  • Profile picture of the author Black Hat Cat
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    Originally Posted by Steve Crooks View Post

    I am not being overly picky or anything.. Okay I am, but what is it about dog training that seems to make it the perfect example whenever someone gives advice and examples about niche marketing? I even find myself doing it as well.. It's dog training this, dog training that.. Why?
    Because they heard some "Gu ru" do it, and lacking the creativity to come up with their own example(most likely because they're full of crap), they simply regurgitate what they've heard elsewhere.
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  • Profile picture of the author CDarklock
    I think I'm going to write an ebook about how to make a peanut butter and jelly sandwich. Then, whenever I need an example of a niche product, I'll use "making a peanut butter and jelly sandwich" as my example, and have a link to the ebook. I'll sell it for $1, and people will buy it just because they simply cannot believe someone would write a book about that.
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    • Profile picture of the author Matt Bard
      Originally Posted by CDarklock View Post

      ...just because they simply cannot believe someone would write a book about that.
      When I was in the Army many many moons ago, we had an 8 page booklet explaining how to use a pair of pliers.

      Think I'm going to start looking for Army Surplus stores

      Matt
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      • Profile picture of the author CDarklock
        Originally Posted by Matthew Maiden View Post

        When I was in the Army many many moons ago, we had an 8 page booklet explaining how to use a pair of pliers.
        My favorite was always "FM1: The Army".

        You know, in case you still don't know what it is.
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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        • Profile picture of the author Steve Wisley
          Funny I was just thinking about marketing a product in the dog training niche. Must be karma.
          I believe there are several reasons for the example like several given above. But, the best answer is that the guru's use it so this must be the correct one to use. And everyone keeps passing it along.
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          • Profile picture of the author Regional Warrior
            Originally Posted by Steve Wisley View Post

            Funny I was just thinking about marketing a product in the dog training niche. Must be karma.
            I believe there are several reasons for the example like several given above. But, the best answer is that the Goober's use it so this must be the correct one to use. And everyone keeps passing it along.
            all good made the wrong post
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        • Profile picture of the author Matt Bard
          Originally Posted by CDarklock View Post

          My favorite was always "FM1: The Army".

          You know, in case you still don't know what it is.
          LOL I forgot about that one.

          Dan, do you still have any virtual pet rocks left?

          We should all get together and start a thread on bad or crazy ideas and then compile them into an ebook called "Warrior Ideas Gone Wild vol. 1"

          Matt
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          • Profile picture of the author Dan C. Rinnert
            Originally Posted by Matthew Maiden View Post

            Dan, do you still have any virtual pet rocks left?
            Probably, but I don't know if they're PC-compatible.
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            • Profile picture of the author jasonl70
              Originally Posted by Matthew Maiden View Post

              When I was in the Army many many moons ago, we had an 8 page booklet explaining how to use a pair of pliers.

              Think I'm going to start looking for Army Surplus stores

              Matt
              I was at an Army facility, and taped to the bathroom wall were instructions (with illustrations) on how to properly use and throw away the paper towels! Us Air force guys got a real kick out of it
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              -Jason

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              • Profile picture of the author Ryan700
                Originally Posted by jasonl70 View Post

                I was at an Army facility, and taped to the bathroom wall were instructions (with illustrations) on how to properly use and throw away the paper towels! Us Air force guys got a real kick out of it
                They had to. Those paper towels cost $5 each. They didn't want you wasting them, with what they were spending on hammers - about $700 each IIRC. Lol!
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                • Profile picture of the author Dan C. Rinnert
                  Originally Posted by Ryan700 View Post

                  They had to. Those paper towels cost $5 each. They didn't want you wasting them, with what they were spending on hammers - about $700 each IIRC. Lol!
                  $7 went to buy the hammer. $693 went to the SR-91 Aurora.
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              • Profile picture of the author IMChick
                Originally Posted by jasonl70 View Post

                I was at an Army facility, and taped to the bathroom wall were instructions (with illustrations) on how to properly use and throw away the paper towels! Us Air force guys got a real kick out of it
                Jason,
                Thanks for the awesome tip for launching a million dollar IM publishing empire. that instruction book is government property. Government property= developed with your tax dollars. Public tax funding = automatic PUBLIC DOMAIN. Now, I don't know about you, but all of the bathrooms around here are missing a very important instruction and training manual...

                Click here to send me $14.95 for the paper towel use instructions and the free bonus report.

                That's a great story--LOL.
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                • Profile picture of the author Dan C. Rinnert
                  Originally Posted by IMChick View Post

                  Jason,
                  Thanks for the awesome tip for launching a million dollar IM publishing empire. that instruction book is government property. Government property= developed with your tax dollars. Public tax funding = automatic PUBLIC DOMAIN. Now, I don't know about you, but all of the bathrooms around here are missing a very important instruction and training manual...

                  Click here to send me $14.95 for the paper towel use instructions and the free bonus report.

                  That's a great story--LOL.
                  My "How to Use Paper Towels" digital guide is only $7, and includes instructions for properly recycling those paper towels, so it's green too, which makes it part of a hot niche! In fact, the free bonus report covers how to avoid using paper towels at all, which makes it even greener! First ten buyers can have their digital guide signed by A1 Gore!
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                  • Profile picture of the author IMChick
                    Originally Posted by Dan C. Rinnert View Post

                    My "How to Use Paper Towels" digital guide is only $7, and includes instructions for properly recycling those paper towels, so it's green too, which makes it part of a hot niche! In fact, the free bonus report covers how to avoid using paper towels at all, which makes it even greener! First ten buyers can have their digital guide signed by A1 Gore!
                    Oh, dude! We also provide a continuity program with this guide, which I did not mention because it is in the fine print in the TOS. This continuity program is really the first in it's industry to break ground like this--we provide the instructions AND the bonus report AND then we ship you the paper towels on a monthly basis. AND I'm thinking of starting a support forum for all of those user questions--I've heard that Vbulletin board is good.

                    As far as your undercutting my pricing by 1/2, well, I believe that competition is a good thing, but JV opportunities drop into your lap very rarely, so let's talk...
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    • Profile picture of the author James12C
      Originally Posted by CDarklock View Post

      I think I'm going to write an ebook about how to make a peanut butter and jelly sandwich. Then, whenever I need an example of a niche product, I'll use "making a peanut butter and jelly sandwich" as my example, and have a link to the ebook. I'll sell it for $1, and people will buy it just because they simply cannot believe someone would write a book about that.
      Hmm - I just Googled that and found 900,000 pages!

      Maybe I'll pass!
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  • Profile picture of the author hangtimenino
    I think because anyone could always relate to dogs, and i think its a common topic.
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  • Profile picture of the author neruos
    I have 5 dogs and got a dog bite yesterday trying to break up a fight between two of them. Go figure there are people like me looking for info... there's a niche for every crazy lover of ____ (fill in the blank) out there.
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  • Profile picture of the author tofumonkey
    well, for one thing, dogs is a man's best friend.
    not to mention that dogs or cats are probably the most popular pets around.

    so it makes sense. we all know someone who owns a dog (or even ourselves) that has a poorly trained dog. so we definitely need such a product right?
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  • Profile picture of the author writergirlk
    Is, How to Let Your Cat Train You an effective niche? LOL.
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    • Profile picture of the author Kevin Riley
      I tend to use Poodle Grooming as a niche example. Also, woodworking - but that's my love for woodworking, and it's a big market full of examples.
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    • Profile picture of the author scraggz
      Originally Posted by kohuether View Post

      Is, How to Let Your Cat Train You an effective niche? LOL.
      Nope, the cats have got it down pat! They don't need any help!
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  • Profile picture of the author dsmpublishing
    It is just something simple that people can relate to and captures the imagination of lots of different people without just appealing to a small amount of people. I must confess i use it as an example myself from time to time.

    sam
    X
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  • Profile picture of the author macD231
    It may be people like the dogs so much that they want to relate everything with it.People love to judge everything with there favorite one. That the human nature.
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  • Profile picture of the author pearlydean
    Frank Kern started off with a dog training product and he is hugely influential in the IM world. Also the phrase "Man's best friend" comes to mind!

    I don't think anything is too old to promote - there are always new people coming online and not everyone has seen your emails, tweets, messages etc.

    Cheers
    Keith
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  • Profile picture of the author pearlydean
    My two cats have got me very well trained!

    If they want to go out and I am in the kitchen rather than using the cat flap they look at me, then the door handle....and like an idiot I open the door for them.

    Oh well..

    Cheers
    Keith
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  • Profile picture of the author Devon Brown
    Try using "potty training" next time you need an example and see how that goes.
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  • Profile picture of the author Spencer Haws
    I dont know. Its one of thousands of niches. I know Mark Ling uses it alot because he has one of the most successful Dog Training sites out there. Maybe everyone is copying him?? I recommend coming up with a different example; dog training is certainly not the most profitable.
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  • Profile picture of the author garyv
    It's also a cultural thing. Different cultures have different uses for dogs. It could have very well been a cook book. "101 Ways to Wok Your Dog".
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  • Profile picture of the author ricarde88
    Lol.....just one thought, have you ever wondered why its always 10:10 o' clock on watch ads. Rolex, Omega, etc. Actually its the whole world. Perhaps its a standard...just like the "dog training" issue as a standard for niche tutorials.. Just a theory. =P (a weird one!)
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  • Profile picture of the author IMChick
    I think that the dog niche is used quite a bit because everyone is familiar with the subject to a certain extent.

    It's got to be easier to drill down into sub-niches on a topic with common knowledge, (dog walking, training, food, clothing, shelters, bowls and stuff, etc), than trying to explain some obscure add-on piece of electronic equipment (for example) to a market that just can't figure out what the example is about.

    Some of the G U R U examples I've seen used are gardening, tomato guardening, guitars, piano playing, parrots, pet monkeys. So the dog niche as an example falls into one of the 'big 5' in evergreen niches--stuff that people are always looking for because they have a problem or issue that needs to be resolved.
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