How do you recruit good affiliates?

TimP · 07-07-2009, 08:15 PM

Does anyone have any advice on how to recruit good affiliates?

I have set up my program on shareasale, and so far have 95 affiliates. Those 95 affiliates are sending me a total of less than 5 visitors a day.

I am offering an 80% commission, and have professionally designed banner ads, sales page, landing page, etc. I even offer a two-tier commission for referring other affiliates (I think that someone could make a good business out of referring affiliates alone), but I still don't have any good affiliates.

What have other people done to get the good affiliates?

CCCAffiliate · 07-07-2009, 09:50 PM

Find a way to get affiliates emails (whois.com) and bug the hell out of them.

Thats what I did

Catalyst eMarketing · 07-09-2009, 05:42 PM

Hi Tim,

I do affiliate recruiting and promotion for a living so can try to help.

You don't say how long ago you launched your program, but good affiliates are busy and it can take them awhile to get around to joining new programs. It takes at least 90 days to really get an affiliate program up and running and that includes pro-active recruiting.

If you just launch on SAS without doing any targeted recruiting you'll get a lot of low end affiliates that won't do much. Many of the good affiliates will wait to join after they see you showing some good EPC numbers.

What used to be a good way to recruit and isn't so much any more - but is still worth some time - is posting an announcement on some affiliate forums that allow them. My forum, Digital Point and several others do. You just need to find them and read the rules because they are all different.

Hope this helps and best of luck!

edman · 07-09-2009, 06:07 PM

Just to add to the advice above...

I've always operated my own affiliate program, and I build my business around my affiliates.

Generally there are two messages

1; Buy from me
2: Partner with me

and both require a totally different approach

2 tier always works well, I see you've done that already

In addition , what I do mainly is that I go the extra mile to ensure that my affiliates
are guaranteed the commission... and I sing about this. I try to build my system so that it is not cookie dependent.

For example...

I encourage a lot of lead generation. For example my store will have a section where people can opt in to get notified about discounts, coupons, special offers etc.
and everyone who signs up is automatically locked in to the affiliate who brought him in.

There are many ways to do this. One easy way ...

Never tried it with SAS, but what I do is grab the referral ID and stick it in all the links inside the emails, so say SAS affiliate link was www.site.com/?affiliateid=222, I'll do it that my link will be something like this inside the email

www.site.com/?affiliateid=<variable>

and <variable> will always be replaced by that affiliate id who referred that user

This way any click will trigger the cookie again so when there is a sale
the referral gains the commission

I also offer free signup bonus money which can be claimed along with your sales commission... It is always encouraging when you see some money in your account than "0 balance"

I also give my affiliates easy to use sales materials... even sometimes allow them a discount code which is only valid if you purchase from that affiliate

There are just to many things to do

In a nutshell I would say

1: When you tell people to promote for you, give them a good reason to do so other than sharing money with you.. treat them as partners
2: Offer good training materials
3: Keep in touch with them. I look at my affiliate stats, and even contact those not selling to see if I can help boost things. People want to make money, and if you offer to help, you'd be surprised at the energy boost.

my 2cents

dsmpublishing · 07-09-2009, 06:08 PM

I always put all the information in front of them so that they dont need to do very much i.e. google keyword ideas for adwords, images, review ideas etc.

I also have a mailing list of subscribers just for affiliates so that when i bring out a new product they know about it first and get it going that way.

Many people are put off affiliating the products by the gurus as they feel everyone else is advertising it and that they dont stand a chance so when you do your product invite your testimonial people in to affiliate it as they will have already read a free copy so they will already know how good it is.

Go on clickbank check out the top products and see what they offer their affiliates on the grounds of resources and come up with a quality plan of action.

kind regards

sam

Dan C. Rinnert · 07-09-2009, 06:09 PM

In addition to what others have said, also provide them with promotional content as well, such as pre-made banners, 125x125 ads, auto-responders, articles, brandable reports, etc.

edman · 07-09-2009, 06:20 PM

true say.. Very important

I try to offer as much sales tool variations people can use... Even if you don't do them all at once, Put it on your todo list

Every week, add one more sales letter, one more banner etc

If you offer multiple products on your site, make it easy for your affiliates to link to just one of the products and promote that, instead of your whole website

Quote:

Originally Posted by Dan C. Rinnert

In addition to what others have said, also provide them with promotional content as well, such as pre-made banners, 125x125 ads, auto-responders, articles, brandable reports, etc.

Troy_Phillips · 07-09-2009, 07:43 PM

Quote:

Originally Posted by TimP

Does anyone have any advice on how to recruit good affiliates?

I have set up my program on shareasale, and so far have 95 affiliates. Those 95 affiliates are sending me a total of less than 5 visitors a day.

I am offering an 80% commission, and have professionally designed banner ads, sales page, landing page, etc. I even offer a two-tier commission for referring other affiliates (I think that someone could make a good business out of referring affiliates alone), but I still don't have any good affiliates.

What have other people done to get the good affiliates?

wow 95 affiliates bringing 5 clicks a day . That is pitiful. Send me a pm with your affiliate page . If I don't send you at least 40 hits in the first hour you don't owe me anything .

TimP · 07-10-2009, 10:09 AM

Quote:

Originally Posted by 5starAffiliatePrograms

Hi Tim,

I do affiliate recruiting and promotion for a living so can try to help.

You don't say how long ago you launched your program, but good affiliates are busy and it can take them awhile to get around to joining new programs. It takes at least 90 days to really get an affiliate program up and running and that includes pro-active recruiting.

If you just launch on SAS without doing any targeted recruiting you'll get a lot of low end affiliates that won't do much. Many of the good affiliates will wait to join after they see you showing some good EPC numbers.

What used to be a good way to recruit and isn't so much any more - but is still worth some time - is posting an announcement on some affiliate forums that allow them. My forum, Digital Point and several others do. You just need to find them and read the rules because they are all different.

Hope this helps and best of luck!

I have now had two "professional" affiliate managers. The first one never recruited a single affiliate and wouldn't ever return my calls (he did call when he wanted me to pay him, that was very nice of him

). The second has recruited about 30 affiliates, who in total have sent me five hits (I will be ending my business with them this week).

Based on my experiences so far, I am wondering if there is a "professional" recruiter that will actually promise results, not just nice reports?

marmo · 07-10-2009, 01:26 PM

Quote:

Originally Posted by Razer Rage

I suggest a different approach; do not find good affiliates, MAKE good affiliates.

You can do this by providing excellent resources like how to find good keywords for your ebook, how to do affiliate marketing (for the newbies), heck, you may even want to give them a case study video where you went through a process to promote your product as an affiliate and what results you saw.

As for finding them, you will want to search for communities where affiliates are known to hang out, an announce your product to them. If you provide good resources, and have a good conversion rate, you will have no trouble getting good affiliates.

that is some of the best advice I have seen today on the forums for all of the threads I have read I think. Cheers to you.

activetrader · 07-10-2009, 01:44 PM

Good affiliates are not hard to find but are hard to recruit.

My approach to finding affiliates has always been - promote your product yourself and let good affiliates notice it.

This is because I do not consider myself an affiliate training center. I want affiliates who know what they are doing i.e. have good extensive knowledge of the niche, know how to promote this type of product and already have established channels of promotion of similar products.

Your product should either compliment their current product base, or be better (better converting, better commission, etc.)

From many affiliates I get a few clicks a day. However each one of my good affiliates (which I only have a handfull) generate several sales per day. Those are affiliates that do bum marketing and those who do PPC.

I also was fortunate to get a few people with big lists to notice me and to blast e-mails to their lists.

I have never approached anyone. I feel that approaching an affiliate puts you at a disadvantage immediately because a wise affiliate will know how to appreciate a good product. An inexperienced affiliate will not know how to separate good converting products from low-converting. Thus the selection process already works in your favor.

07-07-2009, 08:15 PM	#1
TimP Active Warrior War Room Member Join Date: Jan 2009 Posts: 61 Thanks: 3 Thanked 6 Times in 6 Posts	How do you recruit good affiliates? Does anyone have any advice on how to recruit good affiliates? I have set up my program on shareasale, and so far have 95 affiliates. Those 95 affiliates are sending me a total of less than 5 visitors a day. I am offering an 80% commission, and have professionally designed banner ads, sales page, landing page, etc. I even offer a two-tier commission for referring other affiliates (I think that someone could make a good business out of referring affiliates alone), but I still don't have any good affiliates. What have other people done to get the good affiliates?
	Free online GED classes information

07-07-2009, 09:50 PM	#2
CCCAffiliate Full Time Intrnt Marketer Join Date: Jul 2009 Posts: 61 Thanks: 3 Thanked 2 Times in 2 Posts Contact Info	Re: How do you recruit good affiliates? Find a way to get affiliates emails (whois.com) and bug the hell out of them. Thats what I did

07-09-2009, 05:42 PM	#3
Catalyst eMarketing GooglePlaces Optimization War Room Member Join Date: Nov 2004 Location: SoCal Posts: 759 Thanks: 52 Thanked 176 Times in 98 Posts Social Networking	Re: How do you recruit good affiliates? Hi Tim, I do affiliate recruiting and promotion for a living so can try to help. You don't say how long ago you launched your program, but good affiliates are busy and it can take them awhile to get around to joining new programs. It takes at least 90 days to really get an affiliate program up and running and that includes pro-active recruiting. If you just launch on SAS without doing any targeted recruiting you'll get a lot of low end affiliates that won't do much. Many of the good affiliates will wait to join after they see you showing some good EPC numbers. What used to be a good way to recruit and isn't so much any more - but is still worth some time - is posting an announcement on some affiliate forums that allow them. My forum, Digital Point and several others do. You just need to find them and read the rules because they are all different. Hope this helps and best of luck!
	Linda Buquet :: Google Places Optimization Specialist :: Catalyst eMarketing Google Places Optimization :: ADVANCED GOOGLE PLACES TRAINING Available Google Places Optimization & Local SEO BLOG :: Latest Google Places News and Tips BEST Google Places Software & FREE Local SEO Tools

07-09-2009, 06:07 PM	#4
edman HyperActive Warrior War Room Member Join Date: Jul 2004 Location: Scotland Posts: 417 Thanks: 60 Thanked 242 Times in 46 Posts Social Networking Contact Info	Re: How do you recruit good affiliates? Just to add to the advice above... I've always operated my own affiliate program, and I build my business around my affiliates. Generally there are two messages 1; Buy from me 2: Partner with me and both require a totally different approach 2 tier always works well, I see you've done that already In addition , what I do mainly is that I go the extra mile to ensure that my affiliates are guaranteed the commission... and I sing about this. I try to build my system so that it is not cookie dependent. For example... I encourage a lot of lead generation. For example my store will have a section where people can opt in to get notified about discounts, coupons, special offers etc. and everyone who signs up is automatically locked in to the affiliate who brought him in. There are many ways to do this. One easy way ... Never tried it with SAS, but what I do is grab the referral ID and stick it in all the links inside the emails, so say SAS affiliate link was www.site.com/?affiliateid=222, I'll do it that my link will be something like this inside the email www.site.com/?affiliateid=<variable> and <variable> will always be replaced by that affiliate id who referred that user This way any click will trigger the cookie again so when there is a sale the referral gains the commission I also offer free signup bonus money which can be claimed along with your sales commission... It is always encouraging when you see some money in your account than "0 balance" I also give my affiliates easy to use sales materials... even sometimes allow them a discount code which is only valid if you purchase from that affiliate There are just to many things to do In a nutshell I would say 1: When you tell people to promote for you, give them a good reason to do so other than sharing money with you.. treat them as partners 2: Offer good training materials 3: Keep in touch with them. I look at my affiliate stats, and even contact those not selling to see if I can help boost things. People want to make money, and if you offer to help, you'd be surprised at the energy boost. my 2cents
	FBI - NEW Viral Wordpress & Facebook App Breaks Boundries: - The Easiest, Cheapest & Fastest Way To Get 5K NEW Real Likes & Emails CLICK HERE To SEE it in Action

07-09-2009, 06:08 PM	#5
dsmpublishing Banned War Room Member Join Date: Nov 2008 Location: Portugal Posts: 1,738 Blog Entries: 209 Thanks: 104 Thanked 228 Times in 161 Posts Social Networking	Re: How do you recruit good affiliates? I always put all the information in front of them so that they dont need to do very much i.e. google keyword ideas for adwords, images, review ideas etc. I also have a mailing list of subscribers just for affiliates so that when i bring out a new product they know about it first and get it going that way. Many people are put off affiliating the products by the gurus as they feel everyone else is advertising it and that they dont stand a chance so when you do your product invite your testimonial people in to affiliate it as they will have already read a free copy so they will already know how good it is. Go on clickbank check out the top products and see what they offer their affiliates on the grounds of resources and come up with a quality plan of action. kind regards sam

07-09-2009, 06:09 PM	#6
Dan C. Rinnert I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future Posts: 4,256 Blog Entries: 1 Thanks: 811 Thanked 2,175 Times in 1,003 Posts Social Networking	Re: How do you recruit good affiliates? In addition to what others have said, also provide them with promotional content as well, such as pre-made banners, 125x125 ads, auto-responders, articles, brandable reports, etc.
	Click here for the MOST FUN PRODUCT CREATION GUIDE for Procrastinators since forever. Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com or following him on Twitter: dcrTweets.com but NOT by Clicking Here! ----------> [Free WSO] The Lamest WSO in the History of the Warrior Forum ☺ <----------

07-10-2009, 01:44 PM	#11
activetrader Advanced Warrior War Room Member Join Date: Nov 2008 Posts: 693 Thanks: 30 Thanked 107 Times in 78 Posts	Re: How do you recruit good affiliates? Good affiliates are not hard to find but are hard to recruit. My approach to finding affiliates has always been - promote your product yourself and let good affiliates notice it. This is because I do not consider myself an affiliate training center. I want affiliates who know what they are doing i.e. have good extensive knowledge of the niche, know how to promote this type of product and already have established channels of promotion of similar products. Your product should either compliment their current product base, or be better (better converting, better commission, etc.) From many affiliates I get a few clicks a day. However each one of my good affiliates (which I only have a handfull) generate several sales per day. Those are affiliates that do bum marketing and those who do PPC. I also was fortunate to get a few people with big lists to notice me and to blast e-mails to their lists. I have never approached anyone. I feel that approaching an affiliate puts you at a disadvantage immediately because a wise affiliate will know how to appreciate a good product. An inexperienced affiliate will not know how to separate good converting products from low-converting. Thus the selection process already works in your favor.
	Me