Write content myself or pay someone else

36 replies
Hello,
I want to start a new website, but I can't make up my mind on which way I should create my content: Write it myself or pay someone else to write it.

Writing it myself:
First off, I'm not a good writer, never been a man of words. This is probably the biggest road block for me. I both want and need to provide valuable content in an entertaining and efficient way, but I currently don't have that ability. Id love to learn how, but I don't know how. I've read articles on coppyblogger and various sites like that but I don't really know how to practice. I also don't feel comfortable asking friends and family to read my writing.


Paying a writer:
Since I'm not a very good writer, I could have someone else write the content for me, there's just that one issue, it costs money.
Now I don't have any problems with spending money, its just I payed a writer for another website I owned and the website didn't make it, so that was around $600 down the drain. I dont want to make that mistake again so, this time around, I want to do several thing differently, one of which is proof of concept by writing the content myself until it starts making returns.(but obviously this goal isnt going too well)


What do you think?
Is there a service which you can submit your work and get constructive criticize from?
Thanks
#content #pay #write
  • Profile picture of the author Tom Addams
    Hey Michael,

    I consider myself a writer, having written novels, novellas, shorts, screenplays, e-books, and more blog posts, sales pages, and courses than I can remember. In my opinion, you write well; very well, actually. The way I see it, you have two options. First one being: just write. Who cares what people think? I'd bet money that you could learn to write as well as anyone in internet marketing. Second option: forget writing altogether - forget writing it yourself, forget hiring someone. There are hundreds of great online business models that don't rely on the written word. Most of them employ a little of the written word, but from what I can see here, you're more than qualified. Anyway - that's what I think!

    GRM
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  • Profile picture of the author AmericanMuscleTA
    The only way to get good and something is to do it! Find out what works, what doesn't work, keep testing, and eventually you'll get great at copywriting.

    A great way the late, great Gary Halbert said to learn to write copy was to handwrite a great sales letter. Heck, take Gary Halbert's letters and write them by hand. Heck, why am I telling you all this when I can just provide Gary's link...

    "How To Write Better Copy, Faster!"
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  • Profile picture of the author Ghoster
    First off, I'm not a good writer, never been a man of words.
    Pay someone else to do it. High-quality content is of paramount importance. On the other hand, learning the craft will save you lots of money.

    The question is: Would you rather pay in time or money? You're making an investment either way.
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    On the whole, you get what you pay for.

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  • Profile picture of the author Carlos Stratton
    At the beginning I hired a copywriter two times to make a high converting sales page. And then i tried to do it myself. I tried, had mistakes and now I make really high converting sales copies.

    Carlos
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  • Profile picture of the author Work1099
    As an analytical rule of thumb, achieving anything will require some combination of your time, energy, and money. Usually, spending more money means being able to spend less of your personal time and energy. Also, if you are hiring others or otherwise automating a process it can be completed concurrently (while they work on it, you are doing other things at the same time) so outsource tends to not just reduce your personal time spent, but also increase the rate at which you reach your goal.

    Further, if you calculate the cost of you learning the skill yourself, you can grasp that it's likely to be quite a delay as a result ... including time to learn it and time to actually do it yourself in the longer-run as well.

    Overall, though, it's going to come down to a decision on your part.

    Perhaps start by learning the basics yourself (just enough to understand what a good piece of content is and is not). This basic knowledge will help you know if your outsourced workers are performing up to standard. Then, start outsourcing it. Then, repeat the process for every other aspect of your business.

    This will, of course, have to be offset based on the amount of funds available. You may consider outsourcing as much as you can, though, even if it means only outsourcing 50% or 25% of your total content needed, and then as profits come in, reinvest them fully into more outsourcing.

    This approach will help you build your business much faster. Also, if you apply systems and systems engineering, you can begin automating it from the beginning using this kind of approach ... rather than trading hours for dollars (a trap all too many would-be entrepreneurs fall into. making the new biz into just another day job instead of building a real business).
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  • Profile picture of the author gianbizz
    If you think you not a good writer, off course it's better you pay some one to write your content. You can find the a lot of good writer on fiverr for only $5 per article.
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  • Profile picture of the author allyssaallyson
    Problems is in every sphere of our life. So this kind of problems we need to solve. As you are not a good writer, you can hire someone from any freelancing market place. There are some writer works at a cheap rate. so you can pay them easily.
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  • Profile picture of the author Lightlysalted
    For scaleability you need to learn to delegate to a content writer I use textbroker.com. Find a quality content writer you can partner with and keep returning to them. It's all about building quality links and partnerships
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  • Profile picture of the author Alexa Smith
    Banned
    Michael,

    One observation, here - intended helpfully, not as a criticism ...

    Originally Posted by MichaelNz View Post

    its just I payed a writer for another website I owned and the website didn't make it, so that was around $600 down the drain.
    This suggests to me that your attitude to "acquiring and using content" is (at least) a sub-optimal one.

    Be aware that publishing content just on your own site isn't really a traffic-generation plan at all: the only traffic that's ever going to bring you is a little gradual, eventual, search-engine traffic, and for affiliate marketing purposes that's likely to be about the worst and least productive traffic you'll ever have, for all the reasons explained here.

    I'm imagining that you had a large-ish amount of content written at not-too-high prices, to put on your site? And if so, it may be that fact (i.e. how you used the content) that caused the problem.

    I'm a content-marketer ("article marketer": I use articles as my major traffic-generation plan in every niche in which I do business), but I need only very small amounts of content, to get going and to get earning, in any niche. Three articles to start the site, and then 2-3 articles per month as I build it, are plenty for my entire "content needs".

    Having more content than that wouldn't make my income any faster, bigger, better or more secure at all.


    Originally Posted by MichaelNz View Post

    Is there a service which you can submit your work and get constructive criticize from?
    There are many such services ("freelance editors/copyeditors/proofreaders/appraisers" etc. etc.). But from your post above I strongly suspect that you ought to be thinking, here, in terms of "how content is used" at least as much as about "how content is written".

    Originally Posted by MichaelNz View Post

    Write content myself or pay someone else
    Unless I've guessed totally wrongly about what you're doing (always possible, too), that may really not be the "right question", here. Your English is fluent, anyway. "How much content do I really need?" and especially "How should I be using it?" may actually be much more helpful questions for you to be asking, because without getting those things right, it's honestly not going to make much difference who writes it.

    "Just saying".

    .
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    • Profile picture of the author JohnMcCabe
      I agree with GRM; you have the skill level already to write decent content. Look at the skill levels exhibited just in this thread, whether it's due to lack of skill or just making do in a second (or more) language.

      If you decide to learn some craft yourself, I'd suggest joining writers' groups until you find one that resonates with you. There is one caveat, though. Take most of the feedback you get with a huge handful of salt. Writers' groups and forums are as susceptible to the pedantic, picky, pretentious and just plain "fake it until you make it" types as marketing forums.

      If you decide to hire out content creation, make sure the creator you hire can pass two tests - do they get their facts straight, and does their content hold your attention? Spend a little time grazing through a site like EzineArticles.com. You'll generally find three kinds of articles.

      First, there's the residual dross from the days before the Google slaps, when EZA kind of lost their way in drive to create Adsense income. This is one type of content you want to avoid.

      Second, there's some very well written pure garbage. If you don't know the topic, the article sounds good, but if the tips or advice is followed, no good will come of it. Another type to avoid.

      Third, there are factually correct but dull as dishwater articles. Also to be avoided.

      Mixed in with that lot will be a few shiny jewels - writers posting factually correct, entertaining, engaging and enlightening articles. These are the kind of folks you want to hire, and these are the folks you may want to syndicate to supplement your other content.
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  • Profile picture of the author amitdave
    If you are considering getting someone else to write for you and you don't mind paying, I have seen a lot of reviews for Freelance Copywriter Mike, he has a lot of interest on Facebook, I read his sales copy and it felt like complete mind control, but in a good way.


    Good Luck
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  • Profile picture of the author johnben1444
    Well, i don't really think you are a bad writer yourself.
    Just a little constructive criticism from the right people maybe all you need.

    Article writing can be really boring and time consuming especially when you are writing on an unfamiliar topic.

    I still wonder what kind of site you are building that gulped $600 and yield nothing.

    First of all you should get your priorities right.
    Hone your marketing skills before embarking on a mission like this one..
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  • Profile picture of the author webblo
    Hey Michael
    As far as I understand you are trying to make money by building a new website.
    1. You have to feed your website content at least 3 times in a week. 1 article by you and 2 article by article writers are good management for a website.
    2. An Article cost (seo based I mean) nearly 2.5 - 3 $
    3. Montly cost 20-25 $
    This is my way
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by webblo View Post

      1. You have to feed your website content at least 3 times in a week.
      It's because people keep repeating ill-informed nonsense of this kind that others, like Michael, are finding that they spend $600 on mostly-unnecessary content for projects that don't work out.

      .
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    • Profile picture of the author Lucian Lada
      Originally Posted by webblo View Post

      2. An Article cost (seo based I mean) nearly 2.5 - 3 $
      WTF? $3 for an article? Even my poop is worth more.

      And then people say IM is dead.
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      • Depends on the size of the article. I would probably charge $3 for 150 words or so. Writing 150 words takes just about a couple minutes as I will have written 30-40 just replying to this post.
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  • Profile picture of the author rlymike
    There is nothing wrong with your writing, it just needs a bit of polishing. You aren't having a hard enough time to warrant paying a person to do your writing for you. However, maybe you should consider looking into marketing that doesn't involve copy.
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  • Profile picture of the author gjabiz
    Content on a website, doesn't it depend on the purpose? It sounds like you want to start a new website to make money, eh?


    The content is dictated by the niche, the visitor or the TARGET of the site. I think you are putting the cart before the horse on this project, which means, you need to clarify who the site is going to be for, and then figure out what content you need.

    gjabiz

    Originally Posted by MichaelNz View Post

    Hello,
    I want to start a new website, but I can't make up my mind on which way I should create my content: Write it myself or pay someone else to write it.

    Writing it myself:
    First off, I'm not a good writer, never been a man of words. This is probably the biggest road block for me. I both want and need to provide valuable content in an entertaining and efficient way, but I currently don't have that ability. Id love to learn how, but I don't know how. I've read articles on coppyblogger and various sites like that but I don't really know how to practice. I also don't feel comfortable asking friends and family to read my writing.


    Paying a writer:
    Since I'm not a very good writer, I could have someone else write the content for me, there's just that one issue, it costs money.
    Now I don't have any problems with spending money, its just I payed a writer for another website I owned and the website didn't make it, so that was around $600 down the drain. I dont want to make that mistake again so, this time around, I want to do several thing differently, one of which is proof of concept by writing the content myself until it starts making returns.(but obviously this goal isnt going too well)


    What do you think?
    Is there a service which you can submit your work and get constructive criticize from?
    Thanks
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  • Profile picture of the author jgant
    Do both.

    Write the content you want to write and outsource the rest.

    When paying for writing invest in great writers which means spending at least $50 per article and potentially $120 or more. Go for quality over quantity.

    Also, if your niche is visual, invest time and money in excellent images.

    Leverage the content with a video.

    For each piece of content decide on whether it will focus on organic search traffic or be written to attract social media/viral traffic. Sometimes content can do both (which is great).

    I like starting a site with plenty of highly engaging content and promoting it on social media. Once a site has steady traffic and some authority I publish long tail keyword articles for ongoing organic search traffic. Check out Brian Dean's (backlinko.com) articles on the skyscraper method. I've done this a few times and it works well.
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  • If it were me, I would write myself. If this is a website you love and pending on the way you want the viewers or readers to see the content, they might want to read your personality on paper. I started writing content 5 years ago. I did it out of learning a better way to write. Over time, after reading your content over, you see ways of better stating it. You bring a unique voice to your readers and mainly why most people come back to a blog.
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  • Profile picture of the author DaleRodge
    I always write my own content myself. Admittedly when I first started out I was pretty rubbish, but the only way to get better is to practice.

    Letting someone else write your content is like leaving your websites success in their hands. Plus your subscribers subscribe to the person that's writing the content, not the content itself so you'll find that if you change writer you could also lose a lot of subscribers.
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  • Profile picture of the author Ghoster
    I just want to say that the whole "you can find a good writer on Fiverr" thing is a myth. They're only making $4 after Fiverr's cut. Come on. If they were half decent, they could make twice that at Textbroker or another content mill. So why are they on Fiverr?
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    On the whole, you get what you pay for.

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  • Profile picture of the author corra02
    It is worth the time and effort to become a good writer (for both emails and sales copies). There are a lot of good resources on the web that can help you improve as a writer. I am a chemical engineer and needless to say when I first started my writing was not up to snuff.However, with time and practice I became better at it and was able to write high quality content.

    I personally believe that becoming a better writer has been the best skill I have picked up in IM and it's a skill that lasts you a lifetime.

    Randy
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  • Profile picture of the author NeedBucksNow
    You seem like a pretty decent writer from your blog post. I would have to agree that should post one yourself and hire somebody to write two a week for you. You should check out top rated sellers on fiveer as they have plenty of reviews and can get 2 400-500 word articles for $10. I would add about 3 a week for a few months until they get indexed then you should be getting some good free organic traffic from the search engines
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    • Profile picture of the author Jason Jacoby
      I am usually all for doing things myself especially when I am good at it but in your case, you admit that you are not that good at writing. You can still hire people to write and research about where to put those articles. Maybe you can see how they write and try to emulate that. Or you can go the much cheaper route and just write the content yourself over and over until you get better at it. The more you do anything the better you'll get at it, it just may take time. I agree with Get Rich Methods, I think you write really well...maybe you're just too hard on yourself. We are our own worst critic afterall.

      Also, you should not only fill your blog with good articles, you should also get them on other websites to get backlinks to your blog.
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      • Profile picture of the author IM Phoenix
        Hey OP, sounds like you're in the early stages of your IM journey. As far as your question is concerned I agree with others in that it is a choice between time and money and what is most important to you.

        But Alexa Smith and gjabiz touched on more important aspects of your business and decision making that could really help.

        Originally Posted by Alexa Smith View Post

        Be aware that publishing content just on your own site isn't really a traffic-generation plan at all: the only traffic that's ever going to bring you is a little gradual, eventual, search-engine traffic...
        Traffic generation is really important, so make sure your business plans include proven strategies that you can focus on or pay for.

        Originally Posted by gjabiz View Post

        Content on a website, doesn't it depend on the purpose? It sounds like you want to start a new website to make money, eh? ... I think you are putting the cart before the horse on this project...
        Also make sure you have the bigger picture in mind and you're building something you can stick with and watch grow.

        Wishing you the best
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        • Profile picture of the author shravankolanu
          I feel like writing it myself unless it's a sales page. I'm not comfortable in English too, however I feel like doing it myself and I must say I'm successful. Few of my posts rank well too.

          If you want you can hire some one on fiverr for $5. Before you buy there check for seller's feedback, some provide complete trash. Test the content with sites like copyscape.com.

          All the best. Act now. It's never too late
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          • Profile picture of the author drmani
            Like most business decisions, it should be based on the cost of doing it yourself versus the cost of outsourcing it.

            If you can't (or aren't good at, or enjoy) creating your own content, you'll probably be better off handing it off to others. I still create most of my web content because I love to write. So even if it isn't the best use of my time, I still create around 1,500 words of content daily.

            When you outsource content creation, quality is an issue. You have prices ranging all over the place, and by and large, no correlation between what you pay and what you get. Whenever I've outsourced content creation for niche websites, I'm plagued with some writers delaying submission of completed work to the point it interferes with the smooth flow of my plans.

            So there are pros and cons to either approach.

            When it comes to specialized forms of writing (like copywriting or technical reports or industry-specific content), you're often better off handing it to an expert... because your return from that investment is likely to be higher than doing it yourself.

            Hope this helps

            All success
            Dr.Mani
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  • Profile picture of the author Brandboyz
    Banned
    Hello There ,
    Yes Now a Day Content is the most important factor in seo . so you need to hire a expertise content writer for your website content .
    For This content you need to check the keyword density , content uniqueness, with proper informational .
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  • Profile picture of the author tudexo
    Originally Posted by MichaelNz View Post

    Hello,
    I want to start a new website, but I can't make up my mind on which way I should create my content: Write it myself or pay someone else to write it.

    Writing it myself:
    First off, I'm not a good writer, never been a man of words. This is probably the biggest road block for me. I both want and need to provide valuable content in an entertaining and efficient way, but I currently don't have that ability. Id love to learn how, but I don't know how. I've read articles on coppyblogger and various sites like that but I don't really know how to practice. I also don't feel comfortable asking friends and family to read my writing.


    Paying a writer:
    Since I'm not a very good writer, I could have someone else write the content for me, there's just that one issue, it costs money.
    Now I don't have any problems with spending money, its just I payed a writer for another website I owned and the website didn't make it, so that was around $600 down the drain. I dont want to make that mistake again so, this time around, I want to do several thing differently, one of which is proof of concept by writing the content myself until it starts making returns.(but obviously this goal isnt going too well)


    What do you think?
    Is there a service which you can submit your work and get constructive criticize from?
    Thanks
    Did someone tell you ..."you are not a good writer"? If it's lack of confidence that's keeping you from taking action, well I must say you are not alone.

    Did you hear someone say, "Content is King"? Well, it's not a part of a website...in true sense it IS the website (that includes all kinds of content). It has a purpose and isn't a substitute for Lorepum Ipssium Dolor...

    So, you need to first have a clear idea in your mind about the purpose of your content based on your niche, sub niche and traffic source etc.

    Once you have that ask yourself if you can create the content yourself. With some basic skills and some knowhow of SEO it shouldn't be difficult to write your own stuff, especially with the skills demonstrated on this thread.

    If you still don't feel confident, hire a writer. Remember, as a client you should expect your writer to be just a typist who can dodge Copyscape and has fair grasp on the language. Don't expect him to be your profit partner and create the best possible copy for your site.

    Having said that, good writers will always try to get your your shoes and deliver content that's best for your site. But, such writers don't come cheap.

    Crux: Identify your content needs and then either pay good for good content or write it yourself. If you do it yourself, you will get better with time.
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  • Profile picture of the author crgargan
    Hey Michael

    I understand you are wanting to build a successful website. I am working on the same thing myself as a newer person online who hasn't had a lot of past success with past website building. However, here is my 2 cents on a way to kill two birds with one stone.

    You say you sent $600 on articles for your site which was money spent and you also say you aren't a good writer (which is not true. just takes practice.)

    Why don't you start out by writing the article for others. I had no previous "writing expertise" but, I managed to make a couple thousand over several years writing on Fiver. No it didn't pay a ton for the time I put into but, it was a nice side income as I was in college at the time. For the record I am a geologist so internet marketing is just a small side internet/business I am working on. I had two positive things come out of this. The first was that I made a little money and improved my writing skill. I also learned how to become a faster writer and improved upon a skill that is important for multiple aspects of life.

    A couple years ago I took he GRE test for a graduate school entrance exam. Part of it was typing out an essay as the whole test is on a computer. Having learned how to type fast and think on my feet helped me do exceptionally well in that section. This is just one example but, writing is used in almost every industry and is always good to practice.

    I am not suggesting that you give up on your goals. I support them as I am currently working on something similar. These days I am writing up my sites main content before building the site so I can later just add it in and only write the traffic building content for other sites. This is just an idea that can save you from having to pay others for writing and at the same time improve your own skills. Plus making a few bucks on the side never hurts.
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  • Profile picture of the author Peter Kontango
    you don't need to be a perfect writer... and you can always edit later... it's not like print where u write for a magazine and then send it to the public and you can never edit it again

    if you have the time and want to save the money... write it yourself!
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    hmm

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  • Profile picture of the author Andre Slater
    The best way to learn is to do... The more you write the better you will get.

    That is anything in life when you first begin your not good until you... PRACTICE

    So if you never want to learn how to write better and you have disposable income, then pay...

    It can get costly though I use iwriter dot com service and usually cost about 5 bucks for a great article and that will add up.

    Guess how much it cost for you to write?

    0
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  • Profile picture of the author simonbee
    Hi Michael,

    Planning and research should give you the confidence to invest in your business.
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  • Profile picture of the author EPoltrack77
    If you can deligate the task, do it! If you do not like to write in the first place then I suggest finding a writer who does and pay them to either write or create and write your content.

    Will leave you more time to focus on more important task for your business. Just make sure the content is of quality and something you would want your readers to have.
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  • Profile picture of the author seoboyz01
    Originally Posted by MichaelNz View Post


    Paying a writer:
    Since I'm not a very good writer, I could have someone else write the content for me, there's just that one issue, it costs money.
    Now I don't have any problems with spending money, its just I payed a writer for another website I owned and the website didn't make it, so that was around $600 down the drain. I dont want to make that mistake again so, this time around, I want to do several thing differently, one of which is proof of concept by writing the content myself until it starts making returns.(but obviously this goal isnt going too well)
    Do you blame the writing you paid for on your other site for it's failure? Maybe the writing was subpar? Or, could there have been another factor for the site's failure?

    In reality, high quality content is the heart of every good website.

    As you said, you are not a writer so hiring someone is likely your best option for really good content. There will always be a risk when spending money on a website. You just have to treat it like a business expense and move forward.
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