Any of you has been successful (or know about) on the 'science' niche?

20 replies
Hi,
Next month I'm planning to be back on the internet with a WP site about science, specifically chemistry. I've already opened a thread about this a few days ago, but now I'm already informed about IM and have definite a business plan.

If I profit, it would be through article marketing and affiliate links, but is not easy job to spot good products on this (yet unexploited) niche.

Just for you to know, I would do this project anyway, since I will primarily look at it as a hobby (I'm a chemist) more than as a business, but still I'll try to get some income out of it.


So, any experience or knowledge about IM successful sites on the "science" niches out there? Recommendations? Examples? Mostly I'm lost about how should I choose what to sell

Should I focus on "learning chemistry"?
#cience #niche #science #successful
  • Profile picture of the author djtrillian
    My first thought would be that you need to know who is going to see the site, what will they come looking for and what search terms will they use. If you know the audience then you can get ideas about what that audience is interested in buying. What are they looking for and how will you help them.

    At the moment I'm drawing a blank as to how to monetise something like that.
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    • Profile picture of the author Jason Freeman
      You could do the learning chemistry angle and use advertising if you build up a good user base. I remember reading about a math website a while back that was making thousands in advertising per day.

      You could sell books on chemistry whether they be ones you create or others.

      You also have to remember that hobby chemist will likely need a lot of books and equipment. A lot of that equipment can be found on Amazon. You might consider advertising some of that equipment on your website.

      Ebay also has a partner program that you could advertise chemistry equipment. You could do reviews of what you think is the best lab equipment.

      Create YouTube videos of different home projects and participate in their advertising. You can use the videos to link back to your website and build up a list.
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      • Profile picture of the author Altered State
        Originally Posted by Jason Freeman View Post

        You could do the learning chemistry angle and use advertising if you build up a good user base. I remember reading about a math website a while back that was making thousands in advertising per day.
        Seems a good choice, but I would prefer to avoid the "learning chemistry" niche, since I think is one of the most exploited ones of all the chemistry related niches I could easily handle with my knowledge.


        Originally Posted by Jason Freeman View Post

        You could sell books on chemistry whether they be ones you create or others.

        You also have to remember that hobby chemist will likely need a lot of books and equipment. A lot of that equipment can be found on Amazon. You might consider advertising some of that equipment on your website.

        Ebay also has a partner program that you could advertise chemistry equipment. You could do reviews of what you think is the best lab equipment.

        Create YouTube videos of different home projects and participate in their advertising. You can use the videos to link back to your website and build up a list.
        Didn't know about eBay affiliate programs.
        I know about Amazon, but I didn't know to what extent Amazon affiliate would be profitable in this field.
        It seems it would. Thanks for the ideas.
        I definitely will focus on the needs of books and equipment sales. Seems that is the opinion of the most who posted here. I have home-lab equipment myself, and I use it everyday at university, so it could be really easy to write and promote reviews.

        I guess this fits with Email or Web marketing doesn't it?
        (On the other hand, I need a web space to post Amazon links and reviews, since they don't allow email marketing)
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    • Profile picture of the author Altered State
      Thanks everybody for your replies!
      I'm going to try and "answer" all of them.

      Feel free to add any feedback to my comentaries if you like, I'd be really appreciated!


      -----------




      Originally Posted by djtrillian View Post

      My first thought would be that you need to know who is going to see the site, what will they come looking for and what search terms will they use. If you know the audience then you can get ideas about what that audience is interested in buying. What are they looking for and how will you help them.

      At the moment I'm drawing a blank as to how to monetise something like that.
      All right, selecting an audience and figuring out what they are interested in, then start from that.
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  • Profile picture of the author Adrianhenry
    Definitely agree on with Jason's comments. Something like amazon affiliate marketing for the required books and equipment will be a great way to take it.

    I myself am a "sciency" kind of guy; I have a degree in electronic and electrical engineering and I know myself if I ever get into something new and want to potentially make it into more of a hobby then I would really appreciate if I was told on authority (the site I happened to be learning from, in this case your chemistry site would be the biggest authority to the user) what equipment I required and where to get it I am very likely to just go ahead and buy it.

    If your site is telling me about this incredible reaction that can be done with only some basic knowledge and equipment and below the video or article on your site there is a list of all the equipment and reading material and links to where I can get them I would likely just go ahead and purchase them without much other research. After all, you are the expert so who am I to argue with your recommendation.

    Really hope this works out for you!

    Good luck
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    • Profile picture of the author myob
      Actually chemistry was one of dozens of arenas in which I marketed. There is wide appeal for "science" in general, but the most lucrative arenas IMO are in applied science, emerging technology, and specialty research lab equipment sales.

      My marketing model was quite simple, and the same format for all niches. Write heavily researched articles with citations from authoritative sources, then submit these articles to targeted outlets such as ezines, blogs, newsletters, and offline publications such as specialty magazines, trade journals, newspapers, etc.

      As for monetizing it, there really is a need for competent writers to educate laymen about the impact of scientific discoveries and practical applications from ongoing research such as in business, biotech engineering, industry, emerging technologies, legislation, medicine, pharmaceuticals, health sciences, etc.

      Consider writing articles for online/offline publications that target science enthusiasts. Perhaps an easy entry point would be to debunk widely held "myths" concerning science. Education is perhaps the easiest method to begin monetizing these very lucrative markets.

      Position yourself as a knowledgeable science writer within a targeted demographic and produce articles for publications read by this specific audience. Then recommend books from Amazon "for additional information". It really doesn't get any simpler than that. Amazon.com has a vast array of books, equipment, and products for professional science specialists, researchers, universities, applied engineering, enthusiasts, hobbyists and laymen alike.

      Here are some publications that may be helpful in getting a grasp on the market potential within this and related niches: American Scientist, Discover, Popular Science, Popular Mechanics, Science News, Scientific American, Physics Today, Physics World, Technology Review, Air & Space, Astronomy Magazine, Planetary Report, Sky and Telescope, Skeptic, The Scientist.
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      • Profile picture of the author Altered State
        Originally Posted by myob View Post

        Actually chemistry was one of dozens of arenas in which I marketed. There is wide appeal for "science" in general, but the most lucrative arenas IMO are in applied science, emerging technology, and specialty research lab equipment sales.
        I've beer reading many of your posts and I want to thank you for everything you share with this community.
        Never thought this area could be that lucrative in IM, I'm a noob in this, and I feel relieved reading it.

        One question: I'm not completely sure abot what you mean about those "arenas". Applied science, for example, would mean what someone could apply on it's everyday life or is more about an "industrial/development" approach?
        Emerging technology, I suppose is all about news, isn't it?
        And "specialty research lab equipment sales", you mean targeting actual industry/academia lab managers and sell them lab equipment from a company?

        I don't see what kind of articles should you write to approach an audience looking for equipment for his company online.

        Originally Posted by myob View Post

        My marketing model was quite simple, and the same format for all niches. Write heavily researched articles with citations from authoritative sources, then submit these articles to targeted outlets such as ezines, blogs, newsletters, and offline publications such as specialty magazines, trade journals, newspapers, etc.
        That's what I will definitely do.


        Originally Posted by myob View Post

        As for monetizing it, there really is a need for competent writers to educate laymen about the impact of scientific discoveries and practical applications from ongoing research such as in business, biotech engineering, industry, emerging technologies, legislation, medicine, pharmaceuticals, health sciences, etc.
        Turn science into practical applications, that could be from everyday life to industrial technology development?

        Originally Posted by myob View Post

        Consider writing articles for online/offline publications that target science enthusiasts. Perhaps an easy entry point would be to debunk widely held "myths" concerning science. Education is perhaps the easiest method to begin monetizing these very lucrative markets.
        A mix between education explaining scientifics facts and debunking "myths" is the option I probably like the most at the moment.


        And about offline publications. I am not sure how it goes... You get published, and then what? Articles would include a link to your website? Just your name?

        Originally Posted by myob View Post

        Position yourself as a knowledgeable science writer within a targeted demographic and produce articles for publications read by this specific audience. Then recommend books from Amazon "for additional information". It really doesn't get any simpler than that. Amazon.com has a vast array of books, equipment, and products for professional science specialists, researchers, universities, applied engineering, enthusiasts, hobbyists and laymen alike.
        Understood. Choose and audience and become an authority on it.

        Then just promote products.


        Originally Posted by myob View Post

        Here are some publications that may be helpful in getting a grasp on the market potential within this and related niches: American Scientist, Discover, Popular Science, Popular Mechanics, Science News, Scientific American, Physics Today, Physics World, Technology Review, Air & Space, Astronomy Magazine, Planetary Report, Sky and Telescope, Skeptic, The Scientist.
        Very nice list, but...
        What do you exactly mean? Just that the fields discussed on those journal could be profitable?
        That I should aim to get promoted and published in those sites?
        Or maybe that those are examples of sites profiting in its fields?


        Thanks again
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    • Profile picture of the author Altered State
      Originally Posted by Adrianhenry View Post

      Definitely agree on with Jason's comments. Something like amazon affiliate marketing for the required books and equipment will be a great way to take it.

      I myself am a "sciency" kind of guy; I have a degree in electronic and electrical engineering and I know myself if I ever get into something new and want to potentially make it into more of a hobby then I would really appreciate if I was told on authority (the site I happened to be learning from, in this case your chemistry site would be the biggest authority to the user) what equipment I required and where to get it I am very likely to just go ahead and buy it.

      If your site is telling me about this incredible reaction that can be done with only some basic knowledge and equipment and below the video or article on your site there is a list of all the equipment and reading material and links to where I can get them I would likely just go ahead and purchase them without much other research. After all, you are the expert so who am I to argue with your recommendation.

      Really hope this works out for you!

      Good luck
      I also had some ideas like those, maybe I just need someone experienced who can confirm that these are not "crazy" ideas, and it could definitely be profitable.

      I know many easy experiments with a very interesting scientific explanation which can be easilly performed at home with some equipment. That can be used to my purposes.

      An authority position is required to do something like this, and after reading all of these comments, I'm definitely going to pursue that goal.
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  • Profile picture of the author Tom Addams
    I have no experience in this niche, but I can give you a traffic-building recommendation. People like to share science-related content. Your traffic plan should extend beyond article marketing to viral marketing - which is a lot more powerful and will produce better results, I would imagine, in this niche.

    GRM
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    • Profile picture of the author Altered State
      Originally Posted by Get Rich Methods View Post

      I have no experience in this niche, but I can give you a traffic-building recommendation. People like to share science-related content. Your traffic plan should extend beyond article marketing to viral marketing - which is a lot more powerful and will produce better results, I would imagine, in this niche.

      GRM
      Good point.
      I guess it would be reasonably easy to combine article marketing with viral marketing.

      I suppose you mean something similar to what this site does, also in his 18M likes facebook page.
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      • Profile picture of the author Tom Addams
        Originally Posted by Altered State View Post

        Good point.
        I guess it would be reasonably easy to combine article marketing with viral marketing.

        I suppose you mean something similar to what this site does, also in his 18M likes facebook page.
        Thanks.

        Viral marketing is a daily obsession of mine. The power is truly unmatched by any other form of online marketing. I strongly suggest, as you rightly point out, applying it to articles (of which I'm of course also a big fan), but thinking beyond articles. What else can spread in a viral manner?

        If it can spread - then you need to do it.

        GRM
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        I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

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  • Profile picture of the author Work1099
    It's often much simpler to begin with what people already want ... then come up with a solution that gives it to them. Beginning with a product and then trying to figure out who wants it is fraught with problems.

    Another way to look at this, for even better clarity on the battlefield of business, is that a market could be defined as a problem that is had by one or more people. As a business you are going to solve that problem in exchange for a fee. If there isn't anyone with a problem that your product solves, then there isn't actually a market.

    If you're deadset on chemistry, it may be worth evaluating who you want to talk to specifically first (those interested in chemistry? chemists? who exactly?) and then designing a website and product for those people specifically that meets their existing needs and desires (solves their current problems).
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    • Profile picture of the author JohnMcCabe
      The "science" niche? Even the "chemistry" niche? Really??

      Even teaching chemistry at a middle school level is typically broken down into organic and inorganic chem (or it was several decades ago )

      If you want to succeed, you need to niche down several more layers. Paul (myob) gave one way. Here's another.

      Ever hear a student say something like "why do I have to learn this, I'll never use it"?

      Show them ways to use it.

      Consider something as mundane as cooking.

      Alton Brown's "Good Eats" show ran for several seasons, mostly due to Brown's combination of offbeat humor and his explanations of the chemical reactions that underlie things like sugar turning to caramel, or the Maillard reaction in browning meat.

      Heck, Molecular Gastronomy is a hot trend right now. Liquid nitrogen has made the leap from the lab to the kitchen.

      This is just one example. Find a few of those examples, and you knowledge of chemistry could be the formula for a nice business.
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      • Profile picture of the author Altered State
        Originally Posted by JohnMcCabe View Post

        The "science" niche? Even the "chemistry" niche? Really??

        Even teaching chemistry at a middle school level is typically broken down into organic and inorganic chem (or it was several decades ago )

        If you want to succeed, you need to niche down several more layers.
        Yeah, doubtlessly true, you can break it down many times you want.

        But even though I started the thread talking about a niche, maybe it should be called something more than that as collison said bellow your comment:

        Originally Posted by collison View Post

        I would not bother "dumbing down" for the consumer market chemical products or information is not really sold directly to consumers.

        You have better than a "niche", you have knowledge of a legitimate, serious, highly respected, proven educational field. No charlatan will be able to fool anyone trying to write about chemistry. I would have look at the trade and educational journals in your industry, chemical engineering. He a look at the ads what products are being sold, can you help them market the product, can you do something in B2B selling, getting leads? setting up landing pages. run an adwords campaign?
        It's true that I have a knowledge that 99,99% internet marketers does not have, and if I could exploit it to become an authority, I think it could generate some serious income.

        Breaking chemistry down in my opinion, is hard limiting the audience of the site. Why? Because people interested in chemistry are generally interested in many fields of it. And probably his needs (like say, lab equipment) are not so different from one to another.


        (About the "science 'niche'" in the title, I'm sorry. I should have named it "on any 'science'-related nice"



        Originally Posted by JohnMcCabe View Post

        Paul (myob) gave one way. Here's another.

        Ever hear a student say something like "why do I have to learn this, I'll never use it"?

        Show them ways to use it.

        Consider something as mundane as cooking.

        Alton Brown's "Good Eats" show ran for several seasons, mostly due to Brown's combination of offbeat humor and his explanations of the chemical reactions that underlie things like sugar turning to caramel, or the Maillard reaction in browning meat.

        Heck, Molecular Gastronomy is a hot trend right now. Liquid nitrogen has made the leap from the lab to the kitchen.

        This is just one example. Find a few of those examples, and you knowledge of chemistry could be the formula for a nice business.

        Thanks for the example!
        I'm estarting to see some ideas about how to take advantage of chemistry to explain things to people from "everyday public" to actual chemists willing to purchase lab equipment. I just need now to find and choose the best one.




        Originally Posted by collison View Post

        If you could write articles or product reviews in respected journal for companies you could a lot as at least at $200 per article.
        This is another story now, isn't it?
        I am not trying to make a living writing articles for others (at least in IM, most academia jobs consist on that, research and write papers with results, ha.)
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    • Profile picture of the author Altered State
      Originally Posted by Work1099 View Post

      It's often much simpler to begin with what people already want ... then come up with a solution that gives it to them. Beginning with a product and then trying to figure out who wants it is fraught with problems.

      Another way to look at this, for even better clarity on the battlefield of business, is that a market could be defined as a problem that is had by one or more people. As a business you are going to solve that problem in exchange for a fee. If there isn't anyone with a problem that your product solves, then there isn't actually a market.
      Yeah, you're completely right, that's why I am kinda struggling about this, because what I had already defined was my field, and then I had to start looking for products->audiences->contents

      Originally Posted by Work1099 View Post

      If you're deadset on chemistry, it may be worth evaluating who you want to talk to specifically first (those interested in chemistry? chemists? who exactly?) and then designing a website and product for those people specifically that meets their existing needs and desires (solves their current problems).
      True.
      That's what I'm trying to figure out. I could talk to all of those audiences, but I'm not sure what is more profitable or fits better my purposes.
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  • Profile picture of the author collison
    I would not bother "dumbing down" for the consumer market chemical products or information is not really sold directly to consumers.

    You have better than a "niche", you have knowledge of a legitimate, serious, highly respected, proven educational field. No charlatan will be able to fool anyone trying to write about chemistry. I would have look at the trade and educational journals in your industry, chemical engineering. He a look at the ads what products are being sold, can you help them market the product, can you do something in B2B selling, getting leads? setting up landing pages. run an adwords campaign?

    If you could write articles or product reviews in respected journal for companies you could a lot as at least at $200 per article.
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  • Profile picture of the author Altered State
    Any last minute opinion?
    Thanks
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  • Profile picture of the author ebooksmaster
    I maybe misunderstanding your question here...But i think you should put Adsense and see if you get any clicks before you try anything else.
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    • Profile picture of the author Altered State
      Originally Posted by ebooksmaster View Post

      I maybe misunderstanding your question here...But i think you should put Adsense and see if you get any clicks before you try anything else.
      I dont have the site built yet, Im just making my business plan, and Adsense doesnt seem like a good idea for my case.
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      • Profile picture of the author myob
        Originally Posted by Altered State View Post

        One question: I'm not completely sure about what you mean about those "arenas". Applied science, for example, would mean what someone could apply on it's everyday life or is more about an "industrial/development" approach?
        Emerging technology, I suppose is all about news, isn't it?
        And "specialty research lab equipment sales", you mean targeting actual industry/academia lab managers and sell them lab equipment from a company?

        I don't see what kind of articles should you write to approach an audience looking for equipment for his company online.
        The articles I syndicated all had a very simple and limited scope, which was to establish myself as an authority, demonstrate affinity, and to drive traffic to one of my relevant websites. Nothing more. They were never about the products I was promoting.

        My little "trick" was to build relationships with other marketers' subscribers by syndicating articles to their publications and websites. With no apparent self-serving content, these articles almost always were accepted widely in online/offline publications and many times even went "viral" when readers shared with friends, colleagues, peers, other departments, etc. In addition, sometimes these articles have become referenced sources by other writers.

        Monetization began when reading audiences visited my website, made a nominal purchase then subscribed to a list. Promotions were only made to buyers who subscribed. Instead of repeating my process over again here, this post will explain in more detail:
        http://www.warriorforum.com/main-int...ml#post9059876

        And here is a website similar to my marketing style across all of my niches:
        Chemistry News -- ScienceDaily

        The main difference is that instead of ads on my websites, I used optin forms incentivized for buyers of a nominally-priced product such as an Amazon book. I then would send emails on a daily basis promoting incrementally higher end products. Emails always included relevant niche news, industry develpments, some free resources, links to videos of product applications, a few jokes (they really need to be good ones), and hard-hitting contextual promotions at the end of every email.

        Originally Posted by Altered State View Post

        Turn science into practical applications, that could be from everyday life to industrial technology development?
        A perfect example of this in action is the previously referenced website Chemistry News -- ScienceDaily

        Originally Posted by Altered State View Post

        A mix between education explaining scientific facts and debunking "myths" is the option I probably like the most at the moment.
        I was in several niches doing exactly that for over 16 years; ie UFOs, conspiracy theories, the Mayan 2012 "prophecy", end of the world "predictions", etc. Ignorance and superstition are particularly persistent phenomenon that can be exploited within massive segments of the population.

        Originally Posted by Altered State View Post

        And about offline publications. I am not sure how it goes... You get published, and then what? Articles would include a link to your website? Just your name?
        Nearly all offline publications allow at least a byline along with a short sentence at the end for your website or email. Anything less than that, I would not consider for syndication of my articles.

        Originally Posted by Altered State View Post

        Understood. Choose and audience and become an authority on it.

        Then just promote products.
        Actually, there is much more to it than that. With articles, you are developing an affinity with your reading audience.
        One of the basic tenets of marketing is to know and understand your prospective customers. For example, a technique I've always used was to build lists around targeted demographics rather than niches. Typically, people with common interests, vocation, members of organizations, clubs, etc tend to have similar and often predictable buying patterns.

        To maximize conversion rates you need to be able to relate or demonstrate an affinity with your target audience, and align marketing campaigns with their expectations and buying patterns. For higher end products, consider adding communication channels such as webinars, telemarketing, direct mail, local seminars, and even personal sales for large deals.

        Focusing on marketing by developing an affinity within specific groups of people who share similar interests can open up a broad spectrum of lucrative niches and opportunities for referrals and cross-sales. Eventually this can span hundreds of highly profitable niches, and marketing to them is a matter of matching relevant products to an engaging funnel system.

        The most successful affiliates I know market to groups of people who they understand and can relate well on a more personal level. It is not limited to language, although nuances of context are every bit of much as a language barrier in communication with ethnic groups, gender, age, professionals, religious affiliation, and others otherwise known as demographics.

        Personally, I targeted medical professionals, legal specialists, accountants, mechanical/electrical/aerospace engineers, managers in business/industry, academia faculty/researchers, trade associations, churches, civic groups, etc. People are multi-dimensional, and have a wide variety of interests which can optimally be monetized with effective list segmentation.

        Expertise in your field can be applied widely across large groups or demographics, which distinguishes you from among competitors as" the go to guy" for reliable information and resources. Once you have established an initial affinity with them, your "credibility" can then be leveraged into additional niches and high end products.


        Originally Posted by Altered State View Post

        Very nice list, but...
        What do you exactly mean? Just that the fields discussed on those journal could be profitable?
        That I should aim to get promoted and published in those sites?
        Or maybe that those are examples of sites profiting in its fields?
        All of the above.
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