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How to collect email address's from directory customers?

by inxie
5 replies
Hi,

I am launching my new site next month, it's essentially a directory (in a small niche) where I have visitors that will place paid adverts and then I have visitors that are interested in those adverts.

Visitors placing adverts are required to create an account, and so I will have their email address's anyway.

Visitors that are "browsing" will not be required to create an account (obviously) and so I currently have no way to collect email address's for these people with the objective to bring them back.

  • How could I collect their email address's?
  • What incentive could I give to bring them back to the site once I have their email address?

My first thought was add a popup opt-in form with a small discount bribe, but I can't offer discounts on what others are selling.

I know that my competitors are not trying to do this, but it seems like a wasted opportunity not to even try...
#address #collect #customers #directory #email #emails
  • Profile picture of the author dvduval
    maybe have them login with Facebook and get at the email that way?
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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    • Profile picture of the author inxie
      Originally Posted by dvduval View Post

      maybe have them login with Facebook and get at the email that way?
      Hey,

      Thanks for the suggestion, only problem is there is absolutely no reason for a visitor to login unless they are creating an advert.
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  • Profile picture of the author DaleRodge
    Have a floating popup appear saying hey, before you go enter your email to be entered into our competition. Then, on the "thanks" page just put a CPAlead offer.

    You've got their email & you make a bit of money, 2 birds with one stone.
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    • Profile picture of the author inxie
      Originally Posted by DaleRodge View Post

      Have a floating popup appear saying hey, before you go enter your email to be entered into our competition. Then, on the "thanks" page just put a CPAlead offer.

      You've got their email & you make a bit of money, 2 birds with one stone.
      Thank you! A Competition incentive is not a bad idea at all, I wonder how well competitions convert?
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  • Profile picture of the author inxie
    Does anyone have any more ideas? Perhaps long term incentive?
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