Squeeze pages. Name capture pages. List building opportunities...whatever you choose to call them.
Most seem to consist of a nothing more than a benefit driven headline, a few bullets, and an opt-in form.
How would you feel about reading a 10...15...even 30 page letter, with all the usual sales letter triggers...for the opportunity to download a free report?
Are you more or less likely to take advantage?
P.S. I know there's an obvious answer. "Steve, if you can't write for toffee, it doesn't matter if your letter is 3 words long or thirty thousand..."
Let's just assume I'm a kick ass copywriter...