Long Form Squeeze Pages. Please Discuss.

[Steven Fullman]

Hi,

Squeeze pages. Name capture pages. List building opportunities...whatever you choose to call them.

Most seem to consist of a nothing more than a benefit driven headline, a few bullets, and an opt-in form.

So...

How would you feel about reading a 10...15...even 30 page letter, with all the usual sales letter triggers...for the opportunity to download a free report?

Are you more or less likely to take advantage?

Opinions welcomed.

Ta,
Steve

P.S. I know there's an obvious answer. "Steve, if you can't write for toffee, it doesn't matter if your letter is 3 words long or thirty thousand..."

Let's just assume I'm a kick ass copywriter...

[evolvingpublishing]

If I really felt like what I was reading about the free download helped solve a problem I was having then yes and I would probably be a little amazed at it being a free product. Great relationship building and backend opportunity as well. On the other hand it might hurt the type of list you build. If people sign up on a sales letter on a free offer it may affect how they react to other sales letter that ask for money. Really depends on where your going with it I spose.

[Steven Fullman]

Originally Posted by evolvingpublishing

On the other hand it might hurt the type of list you build. If people sign up on a sales letter on a free offer it may affect how they react to other sales letter that ask for money.

...I would NEVER have entertained that thought unless you mentioned it. Thank you!

Steve

[Bev Clement]

Steve as someone who rarely reads all the way through a sales letter that is long, if you don't have it in simple terms then I wouldn't sign up.

If you've read some of the books about running a WSO they say keep the sales page short as you have ready buyers, now some insist on writing 20 pages and at the end you are still wondering what they are selling.

[Sean A McAlister]

Originally Posted by Bev Clement

Steve as someone who rarely reads all the way through a sales letter that is long, if you don't have it in simple terms then I wouldn't sign up.

If you've read some of the books about running a WSO they say keep the sales page short as you have ready buyers, now some insist on writing 20 pages and at the end you are still wondering what they are selling.

I second that.....

They lose me.

But...a longer video or sorts could perhaps do better. Even then it would have to be pretty good to keep my attention span..

Online, I do not think longer is better

[Steven Fullman]

Originally Posted by Bev Clement

Steve as someone who rarely reads all the way through a sales letter that is long, if you don't have it in simple terms then I wouldn't sign up.

If you've read some of the books about running a WSO they say keep the sales page short as you have ready buyers, now some insist on writing 20 pages and at the end you are still wondering what they are selling.

Thanks, Bev, taken on board.

Looks like a great testing opportunity!

Time to get SMART.

Steve

[Steven Fullman]

Originally Posted by The IM Reporter

Online, I do not think longer is better

Interesting...perhaps I'm old skool.

My take is...a sales letter can never be too long, but it CAN be too boring.

Prove me wrong!

Steve

[evolvingpublishing]

Originally Posted by The IM Reporter

I second that.....

They lose me.

But...a longer video or sorts could perhaps do better. Even then it would have to be pretty good to keep my attention span..

Online, I do not think longer is better

I agree with the video idea. I would think it's a lot easier to convince your willingness to help by providing the free download in a video than in a sales letter.

[Bev Clement]

Steve, glad to see you'ge getting SMART, but if it is for your killer product then you don't need 20 pages to sell that for people to sign up.

I put a comment on twitter yesterday and had 3 people sending me a message saying they were interested in what I am about to release.

[Justin Mandel]

Crazy.

30 pages for a free report?

[Steven Fullman]

Originally Posted by Bev Clement

Steve, glad to see you'ge getting SMART, but if it is for your killer product then you don't need 20 pages to sell that for people to sign up.

I put a comment on twitter yesterday and had 3 people sending me a message saying they were interested in what I am about to release.

Bev, that's cool, but I don't have the same iron-clad reputation as you.

Hence the long page! Problem. Agitate. Solve.

Steve

[Steven Fullman]

Originally Posted by Justin Mandel

Crazy.

30 pages for a free report?

You haven't read it yet, Justin...

[Ricter]

Improbable I would read it in one sitting, but if what I read was interesting I might come back later to read more. For guys like me, you wouldn't even have to post all 30 pages at once, but you could do it a page or two at a time. Like maybe using some software that allows you to add stuff and build up a long document... hmm, what would they call that? ; )

[AndrewCavanagh]

Originally Posted by evolvingpublishing

On the other hand it might hurt the type of list you build. If people sign up on a sales letter on a free offer it may affect how they react to other sales letter that ask for money. Really depends on where your going with it I spose.

Or it could INCREASE your response rate on sales letters you send your prospects to in the future.

If they signed up for a free and highly valuable report which they liked through a long form optin page and you send them to another long form sales page chances are they're going to read it.

Your programmed them a little like Pavlov's dogs.


The long form opt in pages you're suggesting are not new.

In fact they were once the standard until we started split testing and found optin rates increase dramatically when you put an optin form in the first screen prospects see.

You can do both...

1. An optin form in the first screen with all the major enticements listed there.

2. A long form sales page for your free optin under that.

Kindest regards,
Andrew Cavanagh