Do You Market Like A Girl?...
The winner …. Women.
Its no wonder as the barriers fall, glass ceilings shatter, and biases melt – women are outperforming men in the marketplace.
2014 was a record breaking year for women billionaires and millionaires (Forbes March 2014 Issue) and women are starting businesses 1.5 times faster than men now.
(Sidebar: Psst! "You might want to include a niche product or service that target women in your marketing portfolio - if you don't already have one").
Science has discovered women have a massive genetic advantage when it comes to marketing. Their brains are better designed for it.”
According to recent scientific research here’s why: Agree or Disagree?
1. Women’s brains are built for empathy.
Result: Female marketers are more likely to understand their markets and base strategies on their real needs.
2. Women’s brains produce better market research.
Result: “Women are able to combine and integrate their thinking between the intuitive challenge of great qualitative research (understanding what is important to the consumer) and the analytical challenge of quantitative work (measuring how important the variables are).”
4. Women’s brains are better at brand positioning.
Result: Women are better at keeping things shorter and to the point.
5. Women’s brains are more attuned to the competition.
Result: “The female brain is more densely packed, providing processing power and more thought-linking capability.
6. Women don’t talk as much about themselves.
Result: Female marketers are more likely to avoid center stage and allow the right spokesperson to represent their brand.
7. Women’s brains age better.
Result: Women have a gender advantage in being able to control anger better than men.
Conclusion:
This is not to 'alarm' all men that women are taking over the world, or blow a trumpet for women par se. Or even to start a man vs. woman debate. But to show what characteristics are currently working in the market place. And maybe even get a woman on your team (if you don't already have one).
The good news, anyone (man, woman or child) can adopt, improve or strengthen these characteristics/traits to succeed.
Here's the article that inspired this post.
Plus, two supporting articles.
Supporting Article #1
Supporting Article #2
Top 20 Women Social Media Influencers
As always I invite your comments, criticisms or opinions.
Steve Browne, online business strategies, tips, guidance, and resources
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Steve Browne, online business strategies, tips, guidance, and resources
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rory singh TIKTOK
"201 Ways To Live Better On Less Money".
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Salma Ali
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All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
"201 Ways To Live Better On Less Money".
"Because The Easiest Way To Make Money is ... ... By Saving Some First!"