Do You Market Like A Girl?...

23 replies
They’ve researched everything else when it comes to men and women. So, wouldn’t you know they’ve finally got around to whose better built for marketing success (naturally).

The winner …. Women.

Its no wonder as the barriers fall, glass ceilings shatter, and biases melt – women are outperforming men in the marketplace.

2014 was a record breaking year for women billionaires and millionaires (Forbes March 2014 Issue) and women are starting businesses 1.5 times faster than men now.

(Sidebar: Psst! "You might want to include a niche product or service that target women in your marketing portfolio - if you don't already have one").

Science has discovered women have a massive genetic advantage when it comes to marketing. Their brains are better designed for it.”

According to recent scientific research here’s why: Agree or Disagree?

1. Women’s brains are built for empathy.

Result: Female marketers are more likely to understand their markets and base strategies on their real needs.

2. Women’s brains produce better market research.

Result:
“Women are able to combine and integrate their thinking between the intuitive challenge of great qualitative research (understanding what is important to the consumer) and the analytical challenge of quantitative work (measuring how important the variables are).”

4. Women’s brains are better at brand positioning.

Result: Women are better at keeping things shorter and to the point.

5. Women’s brains are more attuned to the competition.

Result: “The female brain is more densely packed, providing processing power and more thought-linking capability.

6. Women don’t talk as much about themselves.

Result: Female marketers are more likely to avoid center stage and allow the right spokesperson to represent their brand.

7. Women’s brains age better.

Result: Women have a gender advantage in being able to control anger better than men.


Conclusion:
This is not to 'alarm' all men that women are taking over the world, or blow a trumpet for women par se. Or even to start a man vs. woman debate. But to show what characteristics are currently working in the market place. And maybe even get a woman on your team (if you don't already have one).

The good news, anyone (man, woman or child) can adopt, improve or strengthen these characteristics/traits to succeed.

Here's the article that inspired this post.

Plus, two supporting articles.
Supporting Article #1
Supporting Article #2
Top 20 Women Social Media Influencers

As always I invite your comments, criticisms or opinions.
#girl #market
  • Profile picture of the author Jeff Burritt
    Banned
    Guess you find what you're looking for.
    And if marketing is different from selling, sure. Selling is more of a hunter instinct.

    However, more men actually do marketing for a profit than women. Just look at who runs most publicly traded companies. But this may be a result of more men in the workforce at the executive / decision-making level.

    In the end I think it's really a moot point, unless you're looking to attract more women traffic. Then yes, tell them what they want to hear.
    {{ DiscussionBoard.errors[9667202].message }}
  • Profile picture of the author onSubie
    Originally Posted by The Niche Man View Post

    As always I invite your comments, criticisms or opinions.
    Wow, not a single study, expert or example cited. Great research for that article.

    "Recent advances in our knowledge..." does not convince me as much as "Recent scientific studies...".

    In all, a very pejorative article that makes no effort to back up its claims.

    If an article came out and said "Recent advances in our knowledge confirm that men are better in science and math than women because of the way their brains are designed" the author would be shot.
    {{ DiscussionBoard.errors[9667239].message }}
  • Profile picture of the author Steve B
    Originally Posted by The Niche Man View Post

    women are outperforming men in the marketplace]
    Niche Man,

    I think the conclusions you're drawing based on the research and articles you quote are dubious, at best.

    Yes, women are making strides and inroads into a male dominated business income world, but that has been happening for years, and IMO, it's a welcome advancement from traditional discriminatory practices.

    I see nothing in your articles to support the contention that women "outperform" men in marketing. The articles focused on women's brains, their feelings, their emotions . . . but where are the statistics to show their performance levels vs. men? I saw nothing.


    Originally Posted by The Niche Man View Post

    2014 was a record breaking year for women billionaires and millionaires (Forbes March 2014 Issue).
    I don't know if you read the Forbes article, but you conveniently left out:

    "the majority of women inherited their wealth from a spouse or parent"

    and

    "women remain the extreme minority of the 1,080 self-made billionaires on the list"

    Both of these statements suggest to me that while inroads are being made by women in a male dominated business income landscape, there are other factors at play and the "reasons why" are not tied to and hard and reliable data on performance in marketing.

    Many of the women featured in the articles were CEOs, COOs of large companies. But are these same women truly "marketers" except as they indirectly promote their companies? No, they're company executives that are paid for their administrative skills, not their marketing performance.[/QUOTE]

    So while the theories make for interesting reading, I see nothing in the way of performance data to support the conclusions you're drawn.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[9667270].message }}
  • Profile picture of the author seeqer
    ME, market like manly man. Me market Not like gurl cuz me not gurl.

    Me growl. Me grunt. Me hunt. Me smash.

    Me take club and Me hit the market with it.

    Me not found game yet. Me one day will.

    One day, Me shall bring tribe fur and meat. Me live like man. Me die like man.

    Me fear no death. Me fear no failure.

    Fear only me be trap in movie theater to watch Twilight again.

    Me MAN.
    {{ DiscussionBoard.errors[9667282].message }}
    • Profile picture of the author Frank Donovan
      Niche Man,

      Science has discovered women have a massive genetic advantage when it comes to marketing. Their brains are better designed for it.
      Seriously?

      It might well be that you're just trying to stir things up, but this is claptrap. Articles like those you refer to are just written as linkbait and really aren't deserving of a wider audience.

      What next - 10 reasons why dolphins make better CEOs?

      Marketing is such a broad discipline and encompasses so many different techniques and approaches. But one thing all good marketers - of either sex - know is that they should steer clear of limp generalizations and over-simplified, sensationalist conclusions, especially when these seek to assign blanket characteristics to around 50% of the population.

      The differences between male and female brains is an interesting subject and the research going on in that field may well throw up some points to ponder.

      That might be worthy of serious discussion. You know, one which doesn't dumb down the topic to a condescendingly trite boy vs girl contest.


      Frank
      Signature


      {{ DiscussionBoard.errors[9667368].message }}
    • Profile picture of the author kilgore
      Originally Posted by The Niche Man View Post

      They've researched everything else when it comes to men and women. So, wouldn't you know they've finally got around to whose better built for marketing success (naturally).
      I'm far from 100% convinced by the assertions that Niche Man is making about women being better natural marketers than men. My sense is that most of the differences between the sexes are more cultural than biological at any rate.

      But I do think that he makes some interesting points about the qualities and skills that make for good marketers, qualities like empathy and the ability to use both qualitative and quantitative data effectively. Are women naturally better at these things? Maybe. Maybe not. But do we want to ensure that our businesses include people with these sorts of skills and qualities? I certainly think so.

      To me this speaks to why diversity shouldn't just be a goal of businesses with overzealous and HR departments looking to prove how politically correct they are. Gender diversity, racial diversity and just as importantly diversity in competence and personality traits are key to business success. Even if you're a one-person team getting feedback from a wide-variety of people can help to provide the missing perspective that can lead to important breakthroughs.
      Originally Posted by Jeff Burritt View Post

      Guess you find what you're looking for.
      And if marketing is different from selling, sure. Selling is more of a hunter instinct.
      I must say that I find the whole "hunt" sales philosophy more than a little comical. Even the name of this forum, the "Warrior" Forum is more than a little absurd. People don't want to be prey. They don't want to be conquered. Maybe there's a "hunting" aspect when searching for and pursuing leads, but at the end of the day, it's not about moving in for the kill -- it's about showing your customer how what you're offering is going to benefit them.
      {{ DiscussionBoard.errors[9667377].message }}
      • Profile picture of the author The Niche Man
        I really meant to point out the fast strides women are making in the marketing/business world. Plus, how men can adopt and copy those traits being displayed by those successful barrier breaking women.

        I really didn’t mean to turn this into a statistical, factual debate par se'. And definitely not a boy vs girl debate. But being this is a men’s forum, the male brain leans toward cold, hard statistical data (objective thinking). As opposed to "subjective/intuitive" thinking … if you have this quality then you must be a good or better __________X________ .

        So here's a couple of performance data links

        Search Engine Marketing Performance Data

        Real Estate Sales

        Originally Posted by Frank Donovan View Post


        That might be worthy of serious discussion. You know, one which doesn't dumb down the topic to a condescendingly trite boy vs girl contest.

        Frank
        No, Frank. It's deeper than that Bro. It's boy 'learning' from successful marketing girls.

        Originally Posted by kilgore View Post

        I'm far from 100% convinced by the assertions that Niche Man is making about women being better natural marketers than men. .
        Actually kilgore, I didn't say that, the author of the article said that. I just pointed out the reasoning why that could be possible.

        But the statement you made below is a mouthful, couldn't have said it better myself. Just wish I did.

        Anyone who thinks this is just a boy vs girl topic is missing the point. You seem to get it.
        |
        V
        "Gender diversity, racial diversity and just as importantly diversity in competence and personality traits are key to business success".
        Signature
        Download "Free 80 Page E-Book"
        "201 Ways To Live Better On Less Money".
        "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
        {{ DiscussionBoard.errors[9667399].message }}
        • Profile picture of the author Steve B
          My wife gave me this book,

          Women Are From Venus, Men Are Stupid

          She's right, of course.

          Steve
          Signature

          Steve Browne, online business strategies, tips, guidance, and resources
          SteveBrowneDirect

          {{ DiscussionBoard.errors[9667534].message }}
        • Profile picture of the author Frank Donovan
          Originally Posted by The Niche Man View Post

          Anyone who thinks this is just a boy vs girl topic is missing the point.
          Anyone who accepts the simplistic, blanket conclusions in the junk article linked to in the OP and thinks that constitutes "science" isn't even in the same zip code as the point.

          Signature


          {{ DiscussionBoard.errors[9669260].message }}
        • Profile picture of the author Janice Sperry
          Originally Posted by The Niche Man View Post

          But being this is a men's forum,...
          When did this become a "No Girls Allowed' men's forum?

          P.S. I don't believe for a minute that a male or female brain necessarily has an advantage. Every individual can learn to overcome their weaknesses and accentuate their strengths. Marketing is something that is learned and improved upon by experience, dedication, adaptability, creativity, humility and drive.
          {{ DiscussionBoard.errors[9669288].message }}
  • Profile picture of the author DubDubDubDot
    Originally Posted by The Niche Man View Post

    women are outperforming men in the marketplace.
    Does this include PMS and maternity leave?
    {{ DiscussionBoard.errors[9667529].message }}
  • Profile picture of the author Rory Singh
    Yes there are some awesome women who are marketing online right now who are making over 7 figures.

    Look at Sofia Rashkin. She is the 'marketer' behind Aaron Rashkin's success (one of the top income earners over at Empower Network).

    However, in the long run, there have been more successful men in Internet Marketing since the launch of the internet.

    You are an example of this 'Niche Man' by stirring things up with threads like this.
    {{ DiscussionBoard.errors[9667548].message }}
  • Profile picture of the author BizMath
    8. Women's brains are too weak with the true love.

    That's why my cousin earn huge money as a super Affiliate.
    {{ DiscussionBoard.errors[9667568].message }}
  • Profile picture of the author Salma08
    Waoooo, sounds interesting. Being I woman I just loved to read these women qualities of marketing online. Well, thanks for posting these articles link, I will definitely go through them.
    Signature

    Salma Ali

    {{ DiscussionBoard.errors[9668445].message }}
  • Profile picture of the author elcidofaguy
    Interesting points raised ;-) Although I can't help feeling that had the verdict stated men where the winners there would be a ton of complaints made lol... To be honest I'm not too keen on generalization as we are all unique in our own ways...

    Saying that I can only compare myself with my wife who happens to be an artist and know's little to nothing about internet marketing... So you can imagine I help her out a lot with her website especially from the tech side of things...

    Now here is the interesting part... I find that her blog is doing amazingly well considering there has never been any attempt to implement off-page seo (where as myself I'm up to my neck with this type of stuff lol)... She writes from the heart, puts tremendous efforts into content inc. images/photo's which are her own and is full on with twitter, fb, pin interest and flickr... The net result has been for her to be featured on many authority sites such as news, respected institutions as well as being asked to contribute with regards to guest writing... Her local events attract a great following and there always seems to be some buzz around it... It didn't happen over night but she stuck at it with relentless dedication and passion....

    So for me I suspect that women tend to be better at the social aspects of IM, reaching out, networking etc. which of course is a necessary essential part of success....

    Personally I think it would be great to see more women getting involved in IM... especially on the tech side of things....
    Signature
    Clickbank Affiliates. Are You One Of The 95% That Struggle To Make An Online Income? Introducing The Game Changing Strategy That You Need to Know About... Click Here!
    {{ DiscussionBoard.errors[9668541].message }}
    • Profile picture of the author The Niche Man
      Originally Posted by elcidofaguy View Post

      Interesting points raised ;-) Although I can't help feeling that had the verdict stated men where the winners there would be a ton of complaints made lol...
      Ha, Ha ... Did you read some of the earlier post? It wasn't exactly accepted with open arms by some W.F members. You didn't even see any women joining the discussion. Probably for that reason. But whether it's accepted or not, it's worth noting, watching, maybe even researching deeper for ones self. Then maybe even getting more women on your team or in your council.

      Originally Posted by elcidofaguy View Post

      To be honest I'm not too keen on generalization as we are all unique in our own ways...
      I agree. Both genders have their strengths (and weaknesses) in different situations.

      Originally Posted by elcidofaguy View Post

      So for me I suspect that women tend to be better at the social aspects of IM, reaching out, networking etc. which of course is a necessary essential part of success....
      Yes, I agree. But the good news is, it may not be a born trait for some men, but we can learn, improve and strengthen it - and enjoy the same benefits. That's my point in starting this thread.
      Signature
      Download "Free 80 Page E-Book"
      "201 Ways To Live Better On Less Money".
      "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
      {{ DiscussionBoard.errors[9669169].message }}
  • Profile picture of the author Brent Stangel
    The winner …. Women.
    I call the winner...men, as long as we are making stuff up.

    It might well be that you're just trying to stir things up,
    I think we are dealing with a student of the "go to WF and start a controversy."
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[9669189].message }}
  • Profile picture of the author Tom B
    Banned
    Originally Posted by The Niche Man View Post

    Conclusion:
    This is not to 'alarm' all men that women are taking over the world, or blow a trumpet for women par se. Or even to start a man vs. woman debate. But to show what characteristics are currently working in the market place. And maybe even get a woman on your team (if you don't already have one).


    [/URL]

    I always found if I wanted to learn something, find an individual that has experience in that something. Gender never comes into it.

    I certainly wouldn't hire someone because of their gender.

    Sorry, your post is a man vs woman debate.

    Next up, women outnumber men in college because they are intellectually superior.
    {{ DiscussionBoard.errors[9669289].message }}
    • Profile picture of the author discrat
      I am going to be frank.

      There is absolutely no doubt in my mind that being a woman ( to be honest a young attractive one who is smart) is a huge plus in IM.

      If you have an engaging picture ( real one) and know how to connect with people and offer solid advice, then you can go a long way in this business.

      I know the picture thing sounds chauvinistic but just being honest as I know how some guys think..

      - Robert Andrew

      P.S. Plus, personally no offense guys but I just Trust women much more than I do Men. Again another chauvinistic view. So thinking about it , it really does not matter how you look if you are a woman. I just feel like you are not going to rip me off. Probably stupid but just my gut reaction.
      {{ DiscussionBoard.errors[9669304].message }}
      • Profile picture of the author Tom B
        Banned
        Originally Posted by discrat View Post

        If you have an engaging picture( real one) and know how to connect with people and offer solid advice, then you can go a long way in this business.



        - Robert Andrew
        It's true and why I use my own photos here. I do know someday I will have to stop relying on my photos, though.

        Maybe I will start some split tests here.

        Half the time use my normal photo and the other half my normal photo but with a wig for women. Hopefully the wig one doesn't win because then I will have to split test different wigs and this is just getting out of hand now.
        {{ DiscussionBoard.errors[9669318].message }}
  • Profile picture of the author Rod Cortez
    I've been an online marketer for a long time; if there's one thing personal experience has taught me is that women have a much stronger tendency to focus on solutions and working to resolve a problem and don't have a huge ego that they needed stroked every cotton picking minute of the day. I've also found female marketers to be much more ethical than their male counterparts. Again, that's just been my own personal experience of doing business online since 1999.

    Most of the bragging rights posts and sales pages I see all over the internet are mostly made by men. Some people say that the IM field is dominated by men, but I've yet to see any real numbers from a reliable source that quantifies that.

    Most of the female online entrepreneurs that I know are quietly doing their thing or are in circles that are not part of the MMO market, so you never really hear about them here. Now pick up a copy of Entrepreneur magazine and you'll see many more mentioned in there.

    RoD

    A note to Thomas: yes, it's that shiny cueball which forces me to read your posts.....
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
    {{ DiscussionBoard.errors[9669339].message }}
    • Profile picture of the author The Niche Man
      Originally Posted by Brent Stangel View Post

      I call the winner...men, as long as we are making stuff up.
      Um ... What "stuff" do you feel I made up ... all of it? Did you agree with anything at all? The articles, the performance stats, the opinions, the videos, the personal experiences ... Oh my!

      Originally Posted by Brent Stangel View Post

      I think we are dealing with a student of the "go to WF and start a controversy."
      So, what's so controversial about looking at what's currently working for a lot of successful women whose crushing it - and learning from it?

      Originally Posted by Frank Donovan View Post

      Anyone who accepts the simplistic, blanket conclusions in the junk article linked to in the OP and thinks that constitutes "science" isn't even in the same zip code as the point.
      I’m not begging anyone to accept it Frank, just holding it up for those with ears to hear - to consider, learn what they can, or do deeper research. If you feel it’s all total lies, fabrication and a total waste of space. No problem. We’re still friends who agree to disagree. I'll always wish you the best, regardless.



      Originally Posted by Janice Sperry View Post

      When did this become a "No Girls Allowed' men's forum?
      Sorry I didn’t dot my "I" or cross my "t". I didn’t mean men only forum when I said "men's forum", I meant "male majority forum or dominated forum". My apologies. So, does that mean you disagree with every other point, example and thought I offered too? Any redeeming points you'd like to comment on or should it all be flushed down the toilet, IYO?

      Originally Posted by Janice Sperry View Post

      P.S. I don't believe for a minute that a male or female brain necessarily has an advantage.
      Not even the emotional, intuitive, nurturing (mothering)parts? Just askin'.
      Signature
      Download "Free 80 Page E-Book"
      "201 Ways To Live Better On Less Money".
      "Because The Easiest Way To Make Money is ... ... By Saving Some First!"
      {{ DiscussionBoard.errors[9669503].message }}

Trending Topics