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When Is It Time To Scale A Campaign?

by Sinistar
3 replies
If you're running an ad campaign and marketing to who you think your audience is, when do you know it's time to scale up and increase your daily ad budget to the same audience?

What about scaling to a new audience?
#campaign #scale #time
  • Profile picture of the author Steve B
    Personally, I would only scale after I was comfortable that I had thoroughly tested all the important variables - headline, copy, price, c to a, etc. Of course, the point is to optimize the offer as much as possible before dropping increasing amounts of money on the campaign.

    Scaling to a new audience sometimes will give you significantly different results depending upon how competitive the market may be. If the new audience has been hammered by similar ads, chances are your ad might need to be tweaked a number of times to make it unique and to make it stand out from the clutter. It's always safest to test new audiences for a short time before rolling out the big spend.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author NutraCash
    I believe in doubling. Set a goal. Invest, double it, invest double.
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  • Profile picture of the author jamescanz
    Originally Posted by Sinistar View Post

    If you're running an ad campaign and marketing to who you think your audience is, when do you know it's time to scale up and increase your daily ad budget to the same audience?
    My favorite point is when $1 turns into $2 (or better, obviously).

    Depending on the platform being used, I slowly increase the budget as the days go on
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