Business Idea - Could Use Some Input
NICHE SELECTION
In the last 12 months I've build near 30 Amazon affiliate sites in complete different niches so I have a good grasp of what converts well and what doesn't. The main niches are based on that, there is only one niche I'm a bit doubtful about and that's music, and then specifically musical instruments. I might skip out on that. Others might be missing electronics and that's left out on purpose as well as I wouldn't be able to rank my tier 3 sites with the current setup, so I rather just pass on that, it's simply too competitive, the commissions are low and buyers are picky. Just not worth all the effort, yes it's a huge market but there are many huge markets that are much more interesting for me.
SITE SETUP:
Tier 1: Huge authority site covering all type of physical products in plenty of niches (1000+ pages), preferable on PR5+ domain. The site should be more then just a review site and it will be properly silo'd
Tier 2: 10 Mini Authority sites: Music, Garden, Pets, Baby, Fitness, Kitchen, Sleeping, Home/House, Tools, Haircare/Beauty (50-100 pages), preferable on PR4+ domains though anything relevant enough will do, if not findable then brand new domain. Once again properly silo'd
Tier 3: 150+ Midi Niche sites (10-30 pages), half hosted on PR3+ domains, the rest on brand new domains that will be purchased in phases, eg 1 site for each niche on a certain date, and then the next batch of 10 a month or so later to avoid same registration dates across the board.
PROMOTION:
Tier 1: This will be the final phase, links will come from the tier 2 sites as well as link outreach and promotions, I will use the most solid writers I can find for this site, though this is the long term goal when the other tiers make good money on their selves, kind of the ultimate goal that if performed well should bring in millions (yes I love to dream).
TIer 2: These sites will be setup as soon as tier 3 is finished, I might add some email capturing campaign where it fits, the content will mostly be reviews but also informative content, I'd use decent writers for this. The links will come from the tier 3 sites, and in addition I'll do some press releases, relevant blog commenting, forum participation, social media campaigns and such, I'd probably assign 1 VA that's well versed in English per site to take care of that.
Tier 3: Half of these sites will be on PR3 domains, I will interlink the sites in the same niche, in addition I will setup high PR domains as a 4th tiered and there sole purpose is to drive rankings for tier 2 and tier 3. Perhaps we add some low budget video submissions, user profile links, press releases at inexpensive though paid platforms and perhaps a little bookmarking and web2.0 blogs backed by GSA campaigns for this tier only.
The higher we come in the pyramid the more whitehat it will become really with a long term vision in mind. This outs itself in terms of promotion, links, quality of writers, monetization and more.
I budget $50,000,- for tier 2, tier 3 as well as the tier 4 network. Each site should bring in money except for the tier 4, that money will be used to launch the tier 1 authority site.
MONETIZATION
Tier 1: All kinds of where it fits, this includes AliExpress, Amazon, Clickbank, Adsense
Tier 2: Primarly Amazon and AliExpress, unless something else might fit somewhere
Tier 3: Solely Amazon just to keep things easy. Later on I might add a bunch of more informative sites as only review sites doesn't look too natural either, that would then be monetized with Adsense or Clickbank/OfferVault depending on the niche.
RISK ASSESMENT
Tier 1: Little to no risk, this site will only receive links from tier 2 and tier 3 as well as link outreach and the paid traffic we drive will result in more natural links, this is really our long term goal and I'd do everything to keep that site clear from unnatural links.
TIer 2: These sites will receive less artificial links but more from the tier3, however if tier 3 falls away then there is not that much strength left, I hope that these sites will attract some natural links thanks to the amount of visitors they receive while it lasts and the additional link building we perform, they would sure experience a drop in rankings but not too drastic as it would only be a matter of link loss.
Tier 3: I have no idea how stable it will be in terms of rankings, what works now might not work in 1 year when a new Google update is once again launched. The tier 3 will be setup in such way that it returns the investment in 4-5 months max (as that's how long it takes these days to rank) so that should be relatively safe for my wallet. The PR3+ domains that we put half of the sites on will be reusable as a link source for other purposes so that is no lost money.
So all together the risk is pretty much calculated, especially cause we focus on making our money back at a fast rate.
CONTENT WRITERS
Tier 1: I would try to find writers specialized or at least well known in the section they work on on the site (eg the 10 sections I mentioned before).
Tier 2: Textbrokers, I've requested bulk prices as they charge $2,40/100 words while they pay the writers only $1,40 so there should be plenty of discount to negotiate, if not I have a few solid writers that can take care of this, might take a bit longer though.
Tier 3: iWriters, the content isn't very great when you select 4-4.5 stars, that's cause they don't allow new clients to give a rating below 3. So when an article is semi-decent people tend to give 4 stars and thus you get quite a few semi-crappy writers in that category. Think of the average $1/100 words content. The good thing is that I should be able to get content for 50 sites a month rather quickly (that's about 1000 articles/month). My current writers work away 500k/words per month on average so that comes down to about the same, however they are busy enough with their regular work already.
TIME SCHEDULE
Tier 1: Long term plan, no pressure.
Tier 2: Sites should be live in 6 months and receive top rankings within 12 months
Tier 3: Sites will all be complete in 3 months and ranking in 6 months, that means I have 3 months to launch 150 sites, that's 50 sites per month so there might be some delay as that's quite a lot.
Some have perhaps better/different goals with $50k, I'd like to do it somewhat risk free, as each task is setup in phases and it's not like $50k out of my pocket directly, besides that at least $30k will be invested in high PR domains, which can be (re)used for my current/core business so I don't really see that as an additional investment but instead regular business expenses. In the past 2 years I've spend $60k+ on expired domains so this is nothing new really.
ALTERNATIVE / ADDITIONAL THOUGHTS
If I'd spend $50k directly on a tier 1 authority site I would be taking a much larger risk as I wouldn't have any resources to get such huge site ranked and paid traffic can easily lead to huge losses, besides that I have zero experience with link outreach, regular marketing and all that, I would have to learn all of it by doing so perhaps it might never pay off, instead I can better build the basis first and use the profits from that to slowly work on 1 huge site.
Any other idea's or suggestions on the above plan are welcome though, it wouldn't result in me drastically changing the plan, as I've largely made up my mind and the first 40 sites are either build / in recovery lol, or in progress. Penguin 3.0 was a bitch so we already do things completely different then before so that's an advantage. I had this plan for some time already but waited purposely for the long waited Google update to adjust my plans.
Salma Ali
Morning
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