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Social Media Promotion Vs SEO 1 Million Hits

by JagSEO
12 replies
I am just wondering what do you think will make it to the 1 million hits faster doing Social Media Promotion or SEO.


Let's say we have an AB test here.

One would do the Social Media Promotion alone and the other one will do the SEO alone for traffic purposes, So which of the two do you think will make it to the 1 million hits faster.

Let's say we do a Health and Beauty niche.
#hits #media #million #promotion #seo #social
  • Profile picture of the author nik0
    Banned
    Social media if you have anything viral worthy I suppose.

    Personally I rather look at the money these visitors bring in, social media traffic converts pretty bad.
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  • Profile picture of the author Tom Addams
    Social media.

    1. Grow social media platforms.
    2. Conduct viral marketing.
    3. Filter traffic.

    Is social traffic of less quality than SEO? No, not in my opinion.

    Think about it. What makes SEO traffic high quality?

    Answer:

    1. The effort to find your offer implies a strong desire to take action.
    2. The ability to target buyers.

    Points (1) and (2) above relate to SEO. Done correctly, they also relate to social traffic.

    But to answer your question specifically: It's a heck of a lot easier to build traffic on social media platforms. And the things is, SEO is not so much about quantity as it is about quality; it affords a laser-targeting of traffic.

    GRM
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    • Profile picture of the author nik0
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      Originally Posted by Get Rich Methods View Post

      Points (1) and (2) above relate to SEO. Done correctly, they also relate to social traffic.
      What a bunch of nonsense. Search traffic converts at least 10 times better.
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      • Profile picture of the author Tom Addams
        Originally Posted by nik0 View Post

        What a bunch of nonsense. Search traffic converts at least 10 times better.
        Which is why I clarify my point with the words, "Done correctly." You need to apply what you know about SEO to the social sphere. A person who wants to buy a Pink Widget can be found on Facebook or Youtube just as readily as Google.

        GRM
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        • Profile picture of the author nik0
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          Originally Posted by Get Rich Methods View Post

          Which is why I clarify my point with the words, "Done correctly." You need to apply what you know about SEO to the social sphere. A person who wants to buy a Pink Widget can be found on Facebook or Youtube just as readily as Google.

          GRM
          Correct me if I'm wrong but SEO are inbound leads, social media are outbound.

          Inbound always converts much better then outbound, agreed or not?

          As for "done correctly" what I see most people doing is come up with great headlines with lots of promises that result in me clicking on the ad to end up disappointed to see what it's all about. They obvious do this to attract more people, which feels a bit like these freebee offers, where you have tons of sign ups but no one has any intend of buying, so virtually a worthless list. Perhaps with "doing it right" you mean you don't optimize ads with nice wordings for greater conversions / clicks to your offer as that automatically downgrades the quality of clicks. Facebook ads are a smash in my face, it's unsollicited spam really, when I'm looking for a service I prefer to browse classified ads where I can read user feedback, or I search in Google if I need anything specific. I never in all my online years ever bought something through social media while I did buy tons of stuff.

          When I'm looking for a house I visit tons of real estate agencies (as my wishes were kind of specific) and visited realtors online. When I look for writers I head over to this forum, Odesk, iWriter, Textbrokers. When I look for VA's I head over to Fiverr, this forum and Google. In other words when I need something I actively search for it and I'm not going to wait till something passes by on social media, and very small chance that happens exactly at the time when I'm searching for it. Besides that when I visit my Facebook account I'm not in a mood to buy.
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          • Profile picture of the author Tom Addams
            Originally Posted by nik0 View Post

            Correct me if I'm wrong but SEO are inbound leads, social media are outbound.

            Inbound always converts much better then outbound, agreed or not?
            I have to be careful how much I say here due to a product I'm creating. But I can certainly shed some light from my own experience. To be frank: everyone has different results. So I'm speaking from my experience, that's all.

            Let's say I'm promoting in the gaming niche.

            Now let's say I have a lander that promotes SWTOR.

            You get, say, 1,000 uniques from 2 locations:

            1,000 from Google
            1,000 from FB

            If I do my job properly, on that particular lander, then the majority of those 1,000 uniques from Google will be primed and ready to sign up to SWTOR. They'll be arriving from searches like, SWTOR review, is SWTOR really free to join, is SWTOR good, and so forth. If I can't convert at around 1 in 20/30 (of the people who click my affiliate links) I should retire.

            Now let's look at FB. If I totally screw up and promote incorrectly on my FB page or group, the traffic will still convert, but it won't convert well or upgrade too well. The trick, without spelling it out, is to generate the same type of quality that you get from those laser targeted search terms. It can be done. And if you think about it, it makes utter sense: the same dude who searched Google for SWTOR almost certainly has a FB account, right?

            It's about how you manage your social platforms, how you grow them, how you monetize them.

            GRM
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          • Profile picture of the author kilgore
            Originally Posted by nik0 View Post

            Inbound always converts much better then outbound, agreed or not?
            I don't think that there are many "always" in business that always hold true.

            I can't speak to others' experience, but for my business social media has been much, much, much better for growth while providing about the same conversions as search. Then again, we put in a ton of effort on our social media posts (particularly on Facebook) and we hardly do anything for SEO except make sure that we have great content -- but we'd do that even if there were no such things as search engines.

            I will say that our social media strategy is very different than what most "experts" recommend, so we're perhaps a unique case. Then again, I kinda think everyone is a unique case; the important thing is to do what works for you, not to do what works for everyone else.
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            • Profile picture of the author nik0
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              Originally Posted by kilgore View Post

              I don't think that there are many "always" in business that always hold true.

              I can't speak to others' experience, but for my business social media has been much, much, much better for growth while providing about the same conversions as search. Then again, we put in a ton of effort on our social media posts (particularly on Facebook) and we hardly do anything for SEO except make sure that we have great content -- but we'd do that even if there were no such things as search engines.

              I will say that our social media strategy is very different than what most "experts" recommend, so we're perhaps a unique case. Then again, I kinda think everyone is a unique case; the important thing is to do what works for you, not to do what works for everyone else.
              It obvious depends on the niche whether social media is suitable, I obvious won't sell a rice cooker there, while I do sell many from SEO traffic, same applies to most physical products.

              I offer SEO services, no idea if I would be able to sell that at social media, it might work out even better then search engine traffic as to sell SEO services you need to build a certain trust, one click from an unknown in Google despite him searching for the term has a very low conversion rate, and that from someone who used to rank #1 for SEO service in his country (not me btw, just a client who loves to experiment with churn & burn methods), like thats not enough proof, ranking #1 for an insane competitive search term but whatever.

              So yeah I can't deny it depends largely on the niche, and I suppose free sign ups, like GetRichMethods mentioned, in the gaming niche, might convert just as well, as people won't click if they're not interested in gaming.

              So yes I do admit I think too much from my own view, which is physical products or real life services, like plumers, dentists, lawyers you name it.
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  • Profile picture of the author jgant
    Social media is easier and faster for traffic volume.

    But getting search traffic for high value buyer intent keywords will, in my experience, result in a higher RPM.

    Do both. Create viral content and create a high traffic site while adding content designed to promote products going after decent buyer intent keywords. It's a great mix... leveraging the growing authority of a high traffic site with high engagement for search engine traffic.

    You can also direct visitors from viral content to buyer intent content ultimately sending visitors to Amazon or wherever you wish to send visitors.
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  • Profile picture of the author Randall Magwood
    Like everyone else, social media. But 1 million social media hits won't necessarily bring you in alot of money (if any at all). Fairly easy, but is it worth alot of traffic (and time) but little to no sales in the long run? (or at least leads?)
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    • Profile picture of the author Tom Addams
      Originally Posted by Randall Magwood View Post

      Like everyone else, social media. But 1 million social media hits won't necessarily bring you in alot of money (if any at all). Fairly easy, but is it worth alot of traffic (and time) but little to no sales in the long run? (or at least leads?)
      1 million hits from platforms like FB, G+, or Twitter make you an absolute dirty, obscene, unholy amount of money. (Not wishing to be disagreeable; I read your posts and like them.)

      Put it this way: I have an EPC today of 58 cents on a certain offer. I'm driving FB traffic from my own pages and groups.

      You should look into social media more; you'd probably do very well.

      GRM
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  • Profile picture of the author Bel66
    Definitely Social Media would hit it faster. BUT I think you can't compare the traffic quality. A lot of social media sites really have poor traffic quality and some fanpages also bait their followers to click on the links. So the bounce rate in social media would definitely be higher except you can find a really big and quality social media fanpage wich really fits good to your niche!

    BTW: Facebook ads getting really expensive theses days. So if you need quality traffic I would suggest to focus on seo or focusing on a combination. Best traffic from social media is to make some deals with high quality fanpage owner.

    hope that helps
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